Started by the Salvation Army in 1938 to commemorate the “dollies” who supported American troops during World War I by making doughnuts behind the front lines, National Doughnut Day, observed in the US on the first Friday in June, celebrates these...
Say social media and photographs, status updates, comments and likes come to mind. Yet Facebook comments, LinkedIn updates and tweets only flicker briefly in followers’ streams. Not the stuff of which lasting impressions are made.
Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship.
To reap social media results, businesses regardless of size must spend time engaging on social media platforms, invest budget and wait for sales or other benefits. For most small businesses, these three resources are scarce.
For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans.
Imagine a world without any WordPress plugins or themes? For those of us looking to do some blogging about web and social media marketing. Here are 5 tips to save you time and money and take your blogging to the next level..
B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media in their marketing...
We've all heard the debate before... Can you measure the return on investment with various social media networks? One of the easiest places to start is to capture leads and then measure your ROI. How do you lure those prospects into your web?
Do you need a push to get your creative juices flowing? Could you use a little help in crafting blog posts and content that pulls prospects and the public in? Many writers just need an idea for their working title to get on track.
Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.