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Rescooped by Brooklyn Quevillon from PR examples
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Tweets about teachers get 9 Brampton students suspended - Toronto - CBC News

Tweets about teachers get 9 Brampton students suspended - Toronto - CBC News | Media Relations Articles: Rob Ford | Scoop.it

Nine Grade 12 students in Brampton, Ont., who made comments about their teachers on Twitter were suspended from classes after the school board deemed the remarks inappropriate.

 

i re scooped this because an incident like this had happend in our PR class, it makes you aware that los of people are reading your tweets, sp keep it professional! 


Via Laura Shutiak
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Student Bios

Student Bios | Media Relations Articles: Rob Ford | Scoop.it
Kloé Schultz, a University of Ottawa Health Sciences graduate, is a young entrepreneur and successful business owner of Dynamic Dance Workshop Company. She was also a top 14 finalist of So You...

 

Caadore College PR class

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Why Social Media Needs to be Part of Your B2B Marketing Strategy

Why Social Media Needs to be Part of Your B2B Marketing Strategy | Media Relations Articles: Rob Ford | Scoop.it

Business 2 Business marketing is done in all types of shapes and sizes. But in the end, it is about people and the relationships that are developed.

 

One of these “social” ways to strengthen B2B marketing, which is finally being realized by CEO’s, is through social media. There is so much potential through both direct and indirect marketing and reaching out to the business relationships that your business is desiring to partner with. From Facebook to Twitter to LinkedIn to many more… the ways your business can use social media is endless with B2B marketing.

 

Kipp Bodnar, of Hubspot, shares, “B2B has always been about the relationship sale. What social media does is help scale those relationships.”

 

I re scooped this because  it important to have the biggest audience possible on your social media pages but to have a strategy of how your business will use this media to reach out and build more personal relationship with strategic partners and continuing to develop the trust and relationship with prospective and current clients.

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How to Do Social Media PR in 2012

How to Do Social Media PR in 2012 | Media Relations Articles: Rob Ford | Scoop.it

Social Media PR in 2012 Social media has become the new arena for PR. And the characteristics of social media, which continue to evolve as users shape it, are changing the way we are doing PR. Expect the PR landscape to shift and ...

 

PR revolves around social media! It is alwas changing and PR pofessionals will always continue to use it and improve it.


Via Dominique Van Onselen
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OHL's Brampton Battalion moving to North Bay next season

OHL's Brampton Battalion moving to North Bay next season | Media Relations Articles: Rob Ford | Scoop.it

North Bay has been without an OHL team since the Centennials were relocated to Saginaw, Mich., in 2002...

People have been working since the Skyhawks to recuperate a new OHL team. Most people of north bay seem to be ecstatic. However, what about the Junior A Trappers and there loyal fans? North bay will have lots to handle because there will be conflict in the process. Some other question I have are how are we going to pay for the team? What about the Junior A Trappers that are here?
The PR side of this have there work cut out for them.

 

good news fo North Bay!!!


Via Rebecca Olivier
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Brands of the Year: Lululemon takes local to the next level

Brands of the Year: Lululemon takes local to the next level | Media Relations Articles: Rob Ford | Scoop.it

How does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.

 

Lululemon has become a very established company, who knew yoga pants would be such a hit? 


Via David Ian Gray
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Quick, Hide the BlackBerry, It’s Too Uncool

Quick, Hide the BlackBerry, It’s Too Uncool | Media Relations Articles: Rob Ford | Scoop.it
The phone once coveted by the elite and the powerful is becoming an object of ridicule as Androids and iPhones corner the smartphone market.

iPhone is the second best selling product up against the rubic cube. With the new iPhone 5 being released, it is putting blackberry out of business because blackberry cannot keep up.
Via Laura Shutiak
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Study: Facebook helps your self-esteem

Study: Facebook helps your self-esteem | Media Relations Articles: Rob Ford | Scoop.it
Feeling a little down on yourself? Just check Facebook. (Delicious: Study: Facebook helps your self-esteem - CNN.com: http://bit.ly/hScvAM [Research])

I re scooped this because its amazing how things in the past that raised your self esteem such as personal compliments from strangers, goes to an online social media page which everyone can comment and like your pictures which gives you inner happiness and make you feel good that hundreds of people can view your profile and comment or like.
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Brand Communication: Less Talk More (Inter)Action

Brand Communication: Less Talk More (Inter)Action | Media Relations Articles: Rob Ford | Scoop.it
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform.

Social media is being used more and more every day as a part of communication. It is very amazing how many people reach out to social media instead of picking up the newspaper.
Via Fernanda Grimaldi
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The Most Annoying Sayings: The Epic PR News List :: PR News

The Most Annoying Sayings: The Epic PR News List :: PR News | Media Relations Articles: Rob Ford | Scoop.it

If you don't want to annoy your colleagues don't use these phrases, they are more than often annying more than helpful! Good in the work field, school and the real world :)

 

As a PR professional, you must not use phrases like these, you must remain professional and use proper communication skills.


Via Kendall Dufoe
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Hurricane Sandy - Social Media Links

Hurricane Sandy - Social Media Links | Media Relations Articles: Rob Ford | Scoop.it
Hurricane Sandy Social Media Links (Hurricane Sandy - Social Media Links http://t.co/cXAJfnMP...)...

I re scooped this because Hurricane Sandymis a big social media topic being spread over twitter, Facebook etc. Hurricane sandy is affecting a lot of people and causing a lot of damage.
Via Alan Horton
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Keep Your Emails Short and Read Them Aloud to Ensure Your Reader Gets the Message, Error-Free

Keep Your Emails Short and Read Them Aloud to Ensure Your Reader Gets the Message, Error-Free | Media Relations Articles: Rob Ford | Scoop.it
We've discussed how you should keep your emails organized and brief, especially when emailing people who get a lot of mail or you know are busy, but the folks at the blog Pick the Brain have another great suggestion:...

I re scooped this because in the fast paced work environments, business men/ women need the point of the message to be straight forward, detailed and written in an aspect which the reader can have a clear understanding, while the message being short and precise.
Via Andrea Stone
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Ten Reasons Why Using Twitter Will Boost Your Happiness.

Ten Reasons Why Using Twitter Will Boost Your Happiness. | Media Relations Articles: Rob Ford | Scoop.it

This article is something everyone who does not have twitter or who are advid twitter uses should read. If you dont have twitter it might persuade you to get it but it is also a great article for people who have twitter to see what other ways they can use their twitter accounts to make a difference in the world.

 

i re scooped this because Twitter is literally everywhere in the world now, from on the ttc subway to on highschool billboards. Social media is being used in several different ways and makes people smile everyday.


Via Cora Ethier
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How is Facebook Addiction Affecting Our Minds? [INFOGRAPHIC]

How is Facebook Addiction Affecting Our Minds? [INFOGRAPHIC] | Media Relations Articles: Rob Ford | Scoop.it

Are social media notifications resulting in a hit of dopamine similar to when we consume drugs or engage in sexual activity?

 

Interesting because very true...


Via kloe.schultz
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How Zara Grew Into the World’s Largest Fashion Retailer

How Zara Grew Into the World’s Largest Fashion Retailer | Media Relations Articles: Rob Ford | Scoop.it

From an unfashionable corner of economically disheveled Spain, Zara has conquered the “fast fashion” market by learning a new way to understand shoppers all over the world.

 

 Prada wants to be next to Gucci, Gucci wants to be next to Prada. The retail strategy for luxury brands is to try to keep as far away from the likes of Zara. Zara’s strategy is to get as close to them as possible.


Via Laura Shutiak
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10 things you should expect in your first PR job | Articles

10 things you should expect in your first PR job | Articles | Media Relations Articles: Rob Ford | Scoop.it

Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world. (10 things you should expect in your first PR job!

 

 I re scooped this because the first year out of college can be tough, but your ability to navigate the challenges of your professional launch will set you on a positive course for a meaningful and rewarding career.


Via Dominique Van Onselen
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The Bachelor Canada headed to exotic destinations - Toronto Sun

The Bachelor Canada headed to exotic destinations - Toronto Sun | Media Relations Articles: Rob Ford | Scoop.it

The Bachelor Canada headed to exotic destinationsToronto SunThe destinations got increasingly exotic in episode three as Smith and his bachelorettes fly to Mexico's Riviera Nayarit to stay at the uber luxurious Grand Luxxe Resort.

 

I re scooped this because social media has been going crazy as this is the first ever Bachelor to aire in Canada. 


Via PuertoVallarta
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Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Media Relations Articles: Rob Ford | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~

 

I re scooped this because we have been larning lots about blogs and headlines in class. very interesting article!


Via Jeff Domansky
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NDP: Northern economy depends on Ontario Northland - The North Bay Nugget - Ontario, CA

Today, NDP Leader Andrea Horwath introduced the final piece of New Democrat proposals to make the Ontario Budget more fair for northern Ontario,...

 

I re scooped this because northern Ontario depended on the northlander running from Cochrane to Toronto and many have to take the crammed bus and are VERY disapointed. The Northern economy depended on the train and are now at a loss.


Via John
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Romney camp spent $5,000 to stage storm relief event

Romney camp spent $5,000 to stage storm relief event | Media Relations Articles: Rob Ford | Scoop.it
The Romney campaign stocked up at Walmart before a disaster relief photo-op.
Via Laura Shutiak
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Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon

Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon | Media Relations Articles: Rob Ford | Scoop.it

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

 

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

 

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...



Amazing how tactics can be used on Facebook....

Post Short Updates – Updates with less than 80 characters get 23% higher engagement rates.
Post Images – Photos get a 39% higher rate of engagement than all types of content averaged.
Use Emoticons – Using emoticons increase shares and likes by 33%.
Try Caption Contests – Asking fans to write captions to interesting photos increases comments by 550%.
Respond Quickly – 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes. Facebook community guidelines help immensely with this!
Run a Photo Contest – Encourage fans to post cause-related photos for a chance to win something amazing. Note that a third-party app needs to be used for photo and video contests.

Via Jeff Domansky
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Canadore College PR (WeRpr) on Twitter

Canadore College PR (WeRpr) on Twitter | Media Relations Articles: Rob Ford | Scoop.it

FOLLOW!!!!!!!

 

Follow the first PR class from Canadore College.


Via Carley Kozoriz
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Ontario Premier Dalton McGuinty resigns - Windsor - CBC News

Ontario Premier Dalton McGuinty resigns - Windsor - CBC News | Media Relations Articles: Rob Ford | Scoop.it
Ontario Premier Dalton McGuinty is resigning as Ontario premier and as leader of the Liberal Party.

I re scooped this because I'm happy that Dalton stepped down. He Has made some major changes that I personal,y do not agree with and I hope that it all gets turned around in a positive way.
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Glyder : Small Business Social Marketing Done Right [iPhone App]

This is a great app for anyone starting a new small business... this is something that is used for PR on social media that you can do straight from your phone



I re scooped this because technology is continuously changing and for PR professionals, it's as easy as sometimes having it at your fingertips and using social media right from your iPhone.
Via Cora Ethier
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10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | Media Relations Articles: Rob Ford | Scoop.it

Instagram is a social media that is growing at a rapid pace. It is a great tool in promoting a business or connecting with friends.

 

I re scooped this because instagram is intertwined with facebook and twitter and it is becoming more popular by posting photos with hashtags and possibly promoting businesses and connecting with the public.


Via Cora Ethier
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