Media Relations Articles: Rob Ford
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What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes

What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes | Media Relations Articles: Rob Ford | Scoop.it

Melissa Agnes analyzes Carnival Cruise's Crisis Communications on social media. Discover what you should absolutely take away from this case study. Though there are many aspects that I could write about regarding the way Carnival Cruises handled the management of this crisis, I’ve chosen to evaluate and analyze their social media crisis communications (go figure!). The following evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis..?


Via Jeff Domansky
Brooklyn Quevillon's insight:

 I re scooped this case because it evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis

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Jeff Domansky's curator insight, February 19, 2013 1:15 PM

Great analysis and I agree Carnival has done some things right in managing this crisis.

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School Leaders See Digital Classrooms as Key Component of Student Learning - PR Web (press release)

School Leaders See Digital Classrooms as Key Component of Student LearningPR Web (press release)In addition, 84 percent of leaders said 21st century skills, including critical thinking, problem solving and the ability to think creatively, are a...


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5 Social Media Super Bowl Predictions

5 Social Media Super Bowl Predictions | Media Relations Articles: Rob Ford | Scoop.it
Here are a few things to watch for on Super Bowl Sunday: one of the biggest social communication days of the year.

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Digital Royalty's curator insight, February 1, 2013 4:20 PM

Team member @natevegas has 5 things to watch for this weekend while you're watching the Super Bowl.

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How To Make A Hit Super Bowl Commercial

How To Make A Hit Super Bowl Commercial | Media Relations Articles: Rob Ford | Scoop.it

We reveal the formula to a killer Super Bowl ad.

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5 tips for excelling at PR internships | Articles | Home

5 tips for excelling at PR internships | Articles | Home | Media Relations Articles: Rob Ford | Scoop.it

Internship experience is CRUCIAL to your success after college. So make them remember you and create a reputation that will have them looking you. Here are some helpful tips for excelling as a PR intern. Enjoy:)


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Brooklyn Quevillon's insight:

Internship in fourth semester is extremely important as you want the employer  to remember you as a great worker and this article gave some interesting tips.

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Lance Armstrong confesses to Oprah, ready to name names

Lance Armstrong confesses to Oprah, ready to name names | Media Relations Articles: Rob Ford | Scoop.it
UCI recently set up an independent panel to look into claims that it covered up suspicious samples from Armstrong

Via kloe.schultz
Brooklyn Quevillon's insight:

I re scooped this because I was interested in lance admitting his mistakes that he made and the questions that Oprah gave lance was we're straight forward.

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kloe.schultz's curator insight, January 15, 2013 1:47 PM

Despite the fact that what Lance Armstrong has confessed,has shattered his image and reputation as a role model, Lance still finds manages to follow his talking points and acknowledges the mistakes that have been made. Regardless of what Armstrong has confessed, he has still done a great amount for the Cancer Society and that, the world should not forget.

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Is Nobody Sharing Your Content? Find a Quick Fix | Social Media Today

share With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important.

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how to get people to read your blogs, week after week.

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Laura Shutiak's curator insight, January 9, 2013 1:50 PM

Getting people to read your blogs . . .

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Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week | Media Relations Articles: Rob Ford | Scoop.it

Many things can be learned about the fashion industry during New York Fashion Week. But a major aspect of the weeklong event is what can be learned about public relations in the fashion world. As a PR representative for a fashion brand, you’re always trying to keep your brand looking great and maintaining its reputation and positive image. So, naturally, during NY Fashion Week, any PR professional is going to be vying for major media coverage of their client’s brand during runway shows.

 

However, with so many different shows going on at the same time, securing such media coverage can prove quite difficult. Every PR professional for any fashion brand will be battling against each other to get major media outlets to come to their show over another’s. One aspect that helps to get media to come to your brand’s show is which celebrities will be in attendance. Top A-list celebrities always attract the media, but then the issue becomes whether those celebrities will overshadow the fashion show and the represented brand.

 

With such an issue always present, PR professionals must work hard to keep their fashion brand in the eyes of the media. PR plans for fashion shows must be flexible, especially when celebrities may show up to a show unannounced. PR professionals need to have back up plans to make sure all possibilities are covered. At the same time, they must keep the brand’s positive image through the media and maintain good coverage of the runway fashion show. Therefore, PR professionals should make a targeted list of celebrities they want attending their shows since media will follow. They should keep in mind, however, that some celebrities might distract from the brand.

 

Overall, I understand the challenges PR professionals in the fashion industry may face. When it comes to NY Fashion Week, there is a lot to keep in mind when creating a PR plan for a brand’s runway show. I see how a balance must be found between media and celebrities so that your brand still receives positive attention. Obviously, if an A-list celebrity attends your brand’s show, it’s a big deal and the public will associate that with your brand. And that in itself helps obtain a positive image for a brand most often. Working with the media is a very important part of a fashion PR professional’s job. “An important part of the practitioner’s job often is working with the media. This relationships depends on practitioners providing information that newspeople consider to be of public interest” (Center et al., pg. 162). PR professionals should use connections they have with media outlets to get coverage of their shows and keep in mind that loyal and long-standing relationships can go along ways in PR and the fashion world.


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Three Reasons To Interview By Phone Instead of Email | Mr. Media Training

Three Reasons To Interview By Phone Instead of Email | Mr. Media Training | Media Relations Articles: Rob Ford | Scoop.it

While email interviews can be useful, they are too often used by nervous spokespersons who do everything possible to avoid picking up the phone.

Don’t do interviews by email simply because it makes you more comfortable; doing so can be counterproductive. Here are three reasons to avoid making email interviews a habit...


Via Jeff Domansky
Brooklyn Quevillon's insight:

I re scooped this because I found it very interesting that employers would even consider interviewing by e mail.

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Jeff Domansky's curator insight, December 18, 2012 10:51 PM

Great tips by Brad Phillips, aka Mr Media Training, and author of "The Media Training Bible."

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PR Tips for Scoring Major Editorial Coverage

PR Tips for Scoring Major Editorial Coverage | Media Relations Articles: Rob Ford | Scoop.it

. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.

 

Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.

 

Lastly, time is money . Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.

 

i re scooped this because Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money.


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Carly Ethier's curator insight, November 22, 2013 10:25 PM

I'm a college PR student and very interested in fashion PR! This article helped me undestand how I can apply what I am learning in class to the fashion industry

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3 B2B Social Media Lessons from Apple's iPhone5 Launch

3 B2B Social Media Lessons from Apple's iPhone5 Launch | Media Relations Articles: Rob Ford | Scoop.it
What can B2B marketers learn from the release of Apple's iphone5 to guide them in their social media efforts.

 

Apple’s iPhone5 launch was covered in depth by the online tech sites and major news outlets, as well as everyone else on social media. Whether you think this is a gotta-have release, a nominal upgrade or a “my phone already has those features,” you can find plenty of agreement across the web. What can B2B marketers learn from the release of this sixth generation product that is responsible for nearly two-thirds of Apple’s profits.


1. Advocates can be your social media presence
Apple is the largest US company by market value, and yet they have no social media presence to speak of. But they manage to dominate the conversations on the social web, especially when they have a new product launch. Even the speculation leading up to it creates a certain amount of dominance. And this is because their customers are passionate about their products. They want to share what they know and they always want to know more.

 

This kind of advocacy is rare in B2B, but what if you focus some of your social media efforts on creating outstanding products that customers will love. This is the first step to building the kind of advocacy that starts social conversations.


2. Tightly controlled message is no longer possible
Apple has always kept a tight lid not just on their product specifications, but even the announcements themselves. Yes, last week’s announcement was certainly about the new iPhone, but that didn’t come from Apple. The control model of keeping everything a secret until the announcement is just no longer possible. There are too many publishers of content on the web that looking for that scoop so they can gain eyeballs and social media shares. Apple manages their supply chain so that products are delivered shortly after the announcement, and as the product numbers have grown, there are too many links in that chain where details can leak out. A huge order of larger screens doesn’t go unnoticed. And don’t forget that new connector.


So as you plan product announcements or other public activities, be aware that secrecy just may not be possible. This is a great opportunity to work with a customer council, or some preferred partners, to slowly share information on the social web before a big announcement. Use selected details to generate awareness for the announcement.


3. Make it about your customers, not your solutions
Some of the negative reactions to the Apple announcement had to do with the presentation and the disappointment that Tim Cook is not the dynamic CEO and speaker that Steve Jobs was. One writer even went so far as to say that he missed Apple’s reality distortion field. This was a characteristic of Steve Jobs where his statements were so convincing, that reality was unimportant. Apple product launches always had a bit of that sense. But the article goes further and mentions that the iPhone launch moved so far away from that when the Apple ecosystem (hardware, software, marketplace) was called a solution.


So let’s forget that we are talking about a consumer company and make sure we’re talking about the customers. They don’t care about our solutions. They want to know how we are solving their problems. This is truer than ever in social media because we need our customers and prospects to share our blog posts, ebooks, videos and webinars. They won’t do that if we talk about our solutions.

 

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Dior’s Galliano issues apology as fashion label hires PR firm

Dior’s Galliano issues apology as fashion label hires PR firm | Media Relations Articles: Rob Ford | Scoop.it

Public relations has become a major part of the fashion industry. And it is not only just for a fashion brand and its company, but its designers as well. John Galliano, a designer for major fashion house Dior, has been fired from the company, and is now entering into rehab. Fortunately, Galliano went to rehab willingly. This is fortunate because it protects his image, and shows his willingness to make right on the mistakes he has made.

 

The reasons behind Galliano losing his job are what make rehab and public relations necessary. Galliano made anti-Semitic comments while in Paris that resulted in much controversy throughout the fashion world. It was not only heard throughout the company of Dior, but beyond that as well. Saying he loves Hitler has driven Dior to fire Galliano and hire the public relations crisis firm Kekst to help diminish the damage to Dior’s reputation.

 

Galliano, however, has issued a formal apology to the public and to anyone who may have been offended. Galliano will most likely face trial since such remarks are punishable by law, meaning he may face up to six months in prison.

 

After reading this short article, I am surprised to hear that anyone would even say such comments. Especially someone who should know just how much their image means to their career. In the fashion world, everyone is always watching, and the smallest mistakes will bring you the biggest attention. I think it was smart of Dior to first, fire Galliano, and then second, hire a PR crisis firm. Obviously many people knew Galliano as a designer for Dior, so the company itself surely took a lot of heat following this issue. Hopefully the PR crisis firm was able to ease some of the damage and restore Dior’s former reputation and image. “The public expects the leaders of trusted organizations to act with total honesty and sensitivity during and after a crisis” (Center et al., pg. 267). Hiring Kekst certainly allowed for Dior to communicate effectively with their public and allow the public insight into the situation and how it is being handled.

 

I rescooped this because Public relations has become more involved in the fashion industry and how image portrays to your career.


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Hockey homecoming | Local | News | North Bay Nugget

Hockey homecoming | Local | News | North Bay Nugget | Media Relations Articles: Rob Ford | Scoop.it

i re scooped this because im thrilld that the OHL will be coming to North Bay... very exciting newd for hockey fans!


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16 Tips for a Better Website | Tips

16 Tips for a Better Website | Tips | Media Relations Articles: Rob Ford | Scoop.it

Want a better website and don’t know where to start? Or, do you think your website changes are out of your control? Many website owners think a better website means a complete overhaul – a brand new website. In some cases that may be true, but in my experience a couple tweaks can make the difference between bland and beautiful. There are hundreds of things you could be doing. But, I want to take you beyond just spell-checking your site for errors. Here are 17 ideas you can put into action right now...


Via Jeff Domansky
Brooklyn Quevillon's insight:

 Creating a website right now for the North Bay Food Bank, this information is very useful. 

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Jeff Domansky's comment, February 20, 2013 1:53 PM
Glad it's useful!
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The Intern Diaries: A College Student Works PR For New York Fashion Week

The Intern Diaries: A College Student Works PR For New York Fashion Week | Media Relations Articles: Rob Ford | Scoop.it
The Intern Diaries: A College Student Works PR For New York Fashion Week http://t.co/6LUIe04Z...

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Super Bowl Scoop: Hoof Boot Solves Budweiser Clydesdale Safety Concern

Super Bowl Scoop: Hoof Boot Solves Budweiser Clydesdale Safety Concern | Media Relations Articles: Rob Ford | Scoop.it
The 2013 Budweiser Clydesdale ad for the Super Bowl has a fascinating hoof-related back story. A big horse cantering on pavement is a big safety risk--how did they dare do it? What was on the horse's feet?

Via Susie Blackmon
Brooklyn Quevillon's insight:

I re scooped this because it was my favourite commercial of the Super Bowl... Made me tear up!

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Randi Thompson's curator insight, February 4, 2013 9:01 AM

What did the Budweiser Clydesdale have on its feet that let it canter down the street?

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Social media sing with NHL lockout mood swing - Globe and Mail

Social media sing with NHL lockout mood swing - Globe and Mail | Media Relations Articles: Rob Ford | Scoop.it
Social media sing with NHL lockout mood swing
Globe and Mail
“It's silly for the media to speculate on what fan response will be, or conduct silly polls, when the data exists via social media,” Hirsh said.

Via Manlio Mannozzi
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The social media buzz that went on during the lockout was Insane. Now that NHL is back, the social media market is happy and tweeting positive instead of negative.

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The Starbucks Formula for Social Media Success

The Starbucks Formula for Social Media Success | Media Relations Articles: Rob Ford | Scoop.it

If you're looking for the ultimate formula for Social Media Success then look no further. Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. They are clearly doing something right!!! 


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The success of Starbucks is amazing and their social media success is growing. Starbucks is clearly capturing their target audience and doing something right!

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Samantha Bruce's curator insight, February 11, 2013 2:00 PM

It's amazing how well Starbucks has managed to target its audience. Social media clearly is a vital tool for communication between Starbucks and its customers.

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SIRI RISING: The Inside Story Of Siri's Origins -- And Why She Could Overshadow The iPhone | Huffington Post

SIRI RISING: The Inside Story Of Siri's Origins -- And Why She Could Overshadow The iPhone | Huffington Post | Media Relations Articles: Rob Ford | Scoop.it

"The world got its first inkling of the quick wit that would make Apple’s Siri an icon during a packed press conference held before an auditorium of tech elite. "Who are you?" an Apple executive asked the assistant...."

 

Who said long form journalism is dead? Here's a great weekend read from Huffington Post. It's a look in behind Siri's development and the early days of artificial intelligence when Siri was a sassy teenager to today when there are many sleek new personal assistant apps in development by competitors. Can you say huge opportunities in Mobile?

 

Can't recommend this weekend read highly enough!


Via Jeff Domansky
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I re scooped this because I find it intersecting to read about the development of Siri.

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wanderingsalsero's comment, January 26, 2013 7:16 PM
I don't know anything about Siri other than (I thought) it was an Apple product. But I do basically what artificial intelligence is and I think it's going to be big. What's especially interesting about stuff like this (new stuff) is that you don't have to be really smart to use it while it's still simple. And by getting that 'first mover' advantage in whatever your market is, you position yourself really solidly in the top-of-mind awareness of your niche market.
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Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily

Despite a troubling end, Lance Armstrong’s PR offers lessons | PR Daily | Media Relations Articles: Rob Ford | Scoop.it
The seven-time Tour de France winner was stripped of his titles today following a PR campaign that weathered a barrage of criticism for years.

 

...Without taking sides, those of us in the crisis communications field can learn from Armstrong’s PR campaign tactics, fully acknowledging that he crossed the line from offering balance to powering up a turbo-charged spin machine. Some highlights:
• Less is more: A short, strong, well-crafted statement can blunt the sharpest of attacks.

• Taking responses to the masses: A strong social media following is effective in taking your message straight to your supporters, bypassing the media.

• Coordination and consistency: Getting your legal team on the same page as your PR team can help win the courtroom of public opinion.

• Staying on point: Steadily sticking with messaging through the years.

• The big picture: A PR campaign is only as good as the evidence against it.

 

[Lots of lessons from Lance Armstrong's PR and crisis management ~ Jeff]


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The Next 'Bachelor': Sean Lowe

The Next 'Bachelor': Sean Lowe | Media Relations Articles: Rob Ford | Scoop.it
The next star of The Bachelor will be Sean Lowe, the nice guy who won the hearts of Bachelorette fans with his third place finish during Emily Maynard’s season.

Via Scott Sands
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I re scooped this because I feel that it is going to be a big social media topic for the next few months.

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Toronto Ikea monkey a social media sensation - CBC.ca

Toronto Ikea monkey a social media sensation - CBC.ca | Media Relations Articles: Rob Ford | Scoop.it
CBC.caToronto Ikea monkey a social media sensationCBC.caThe monkey, which has become a social media sensation, was first spotted by shoppers at 2 p.m. ET as they headed into an Ikea store near Leslie Street and Highway 401.
Brooklyn Quevillon's insight:

i re scooped this bcause it not onl hilarious, but a big discussion on twitter and facebook yesterday. This illegal monkey go caught roaming around a Toronto area Ikea store, creating los of attention!

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Do People REALLY Click on the Links in Your Blog Posts? | HubSpot

Do People REALLY Click on the Links in Your Blog Posts? | HubSpot | Media Relations Articles: Rob Ford | Scoop.it

Internal linking is an oft-cited inbound marketing best practice. Why? A couple reasons.

 

[Valuable analysis of linking and tips ~ Jeff]


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Trenton-based Terracycle takes on cigarette waste - The Trentonian

Trenton-based Terracycle takes on cigarette waste - The Trentonian | Media Relations Articles: Rob Ford | Scoop.it

Trenton-based Terracycle takes on cigarette wasteThe TrentonianThe recycler announced last week that it has teamed up with Santa Fe Natural Tobacco Company, makers of Natural American Spirit cigarettes, to launch a program aimed at collecting and...

 

I re scooped this because my sister boyfriend is the manager for terrraCycle Toronto and i think it it very interesting how they now can recycle cigarette butts. Only at TerraCycle!


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'Pause' ONTC divestment: Murray | Local | News | North Bay Nugget

'Pause' ONTC divestment: Murray | Local | News | North Bay Nugget | Media Relations Articles: Rob Ford | Scoop.it

North Bay needs it's own voice!


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