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Rescooped by Brooklyn Quevillon from Celebrity News
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How To Take Advantage Of Social Media Through WordPress

How To Take Advantage Of Social Media Through WordPress | Media Relations Articles: Rob Ford | Scoop.it
How To Take Advantage Of Social Media Through WordPress | RiftHunter Celebrity News and Gossip.

Via Mary Delilah
Brooklyn Quevillon's insight:

very valueable information to a PR professional.

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Fast-Food Restaurants’ Social-Media Power, in Infographic Form

Fast-Food Restaurants’ Social-Media Power, in Infographic Form | Media Relations Articles: Rob Ford | Scoop.it
Secrets of fast food, revealed....

Via The Fish Firm
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10 Reasons to Educate Elementary Students about Social Media | Big Ideas in Education

10 Reasons to Educate Elementary Students about Social Media | Big Ideas in Education | Media Relations Articles: Rob Ford | Scoop.it

Via Ana Cristina Pratas
Brooklyn Quevillon's insight:

Many younger students are already using socail media as Twitter, Facebook, and Pinterest. 

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Ana Cristina Pratas's curator insight, April 8, 2013 4:25 AM

Despite the fact that students are required to be 13 years of age or older to use many of the Social Networking applications online, it can be alarming to realize that many of our younger students are already using them. Applications such as Twitter, Facebook, Pinterest, and even Minecraft have taken the internet by storm. These applications are not bad at all in and of themselves, and can be used in amazing ways, especially in our schools. However, as with anything, when used inappropriately or without guidance, it can cause a lot of problems with issues such as self-esteem or bullying. Online behaviours today may also come back to haunt students in the future.

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The Marketing Value of YouTube | SEO Moz

The Marketing Value of YouTube | SEO Moz | Media Relations Articles: Rob Ford | Scoop.it

One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel? ...If your customers, or the influencers of your customers are watching videos on YouTube related to your industry, then you should have a YouTube channel. Every company has something to be gained from building their brand, notoriety, and reputation. YouTube can be a fantastic channel to help achieve that goal, but only if you have a great idea for content that a specific brand-agnostic user group will genuinely value. If you’re doing paid search, YouTube can be valuable addition to an integrated campaign; if you’re doing PR, YouTube can help you get to the top of the pile on a journalist’s desk; and if you’re engaging with users through social media, YouTube can help to boost the engagements with your posts and campaigns.


Via Jeff Domansky
Brooklyn Quevillon's insight:

very interesting!

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Jeff Domansky's curator insight, April 1, 2013 5:17 PM

Extensive, useful look at YouTube and ROI.

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Not for Profit Public Relations | The PR Coach

Not for Profit Public Relations | The PR Coach | Media Relations Articles: Rob Ford | Scoop.it

It may be “not for profit” but it’s definitely all about PR results. Here are some of the best non-profit public relations tips, tools and resources to get your non-profit marketing programs rolling fast. Other PR resources you may like: Do-It-Yourself PR, Media Relations/Publicity and Media Training. The PR Coach’s blog  This Just In… will also keep you current twice a week....


Via Jeff Domansky
Brooklyn Quevillon's insight:
awesome not for profit PR tips!
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Jeff Domansky's curator insight, March 23, 2013 5:57 PM

Useful. More than 180 curated articles on nonprofit PR for all....

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PR News Blog

PR News Blog | Media Relations Articles: Rob Ford | Scoop.it

Via kloe.schultz
Brooklyn Quevillon's insight:

awesome Public Relations blogs here!

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kloe.schultz's curator insight, March 18, 2013 1:57 PM

This is one of my favorite PR blogs. Check it out.

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Burger King Twitter Account Hacked

Burger King Twitter Account Hacked | Media Relations Articles: Rob Ford | Scoop.it
Hackers took over Burger King's Twitter account on Monday. The cyber tricksters changed the fast food company's avatar and name to "McDonalds" and sent a McFlurry of offensive t...

Via GrupoNeo
Brooklyn Quevillon's insight:

The things that can happen in social media today...

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Starbucks: Social Media Revenue Based on Relationships

Starbucks: Social Media Revenue Based on Relationships | Media Relations Articles: Rob Ford | Scoop.it

How can brands turn their social media fans into revenue? For Starbucks, success through social media begins with a commitment to relationship-building, not sales.


Via Maria da Graça Pereira
Brooklyn Quevillon's insight:

Starbucks is a great example of a company taking the right approach!

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kloe.schultz's comment, March 25, 2013 11:27 AM
Totally agree!!
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Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week

Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week | Media Relations Articles: Rob Ford | Scoop.it
Learn the latest social media news stories of the week that inbound marketers should know.
Brooklyn Quevillon's insight:

 I re scooped this becase on March 7,   the Facebook news feed is moving toward a more image-centric design that's similar to something like Flipboard. This could be an interesting change that may affect how marketers engage and interact with their current Facebook fans. Marketers should keep an eye out for this event and get some insight on how this new look may impact their social media campaigns.


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Social Media: Do You Know Your Audience? | Heidi Cohen

Social Media: Do You Know Your Audience? | Heidi Cohen | Media Relations Articles: Rob Ford | Scoop.it

Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.

 

Once you’ve done your research and have answers to these questions you can create asocial media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful....


Via Jeff Domansky
Brooklyn Quevillon's insight:

 I re scooped this because it is very useful audience data for marketing, PR and content strategists. Knowing who your audience is and where you can find them and reach out to them properly is crucial.  

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Deveshnee Moodley's comment, April 29, 2013 2:40 AM
I too found it interesting that that twitter and tumblr were the most popular sites for 18 to 24 year old's. I would have thought Facebook would be number one. However this article is useful as shows the rapid growth of internet and social media. This is relevant information for a marketer to know in terms of digital marketing. The information in this article can be very useful to a marketer, when he/she are implementing marketing strategies.
Delzin Balsara's comment, May 8, 2013 1:20 AM
It is very important to know who your audience is when promoting a new/existing brand. It is clear that this article explains and identifies its' association with groups of all sorts which then creates a large marketing audience. Marketers need to narrow down their target to then establish the best consumers. This article really goes to show how social media marketing site like Facebook may not always have the right technique or strategy to generate popular feedback and awareness.
Fatana Faghiryar's comment, May 9, 2013 6:04 AM
quite an interesting article as it shows the internet and social media growth, which is changing many companies nature to business. this article has simply shown the many social networks site e.g facebook not always has the right marketing techniques.
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Rick Mercer Gives Credit To His Winning Writers at the Canadian Screen Awards

Rick Mercer Gives Credit To His Winning Writers at the Canadian Screen Awards | Media Relations Articles: Rob Ford | Scoop.it
Rick Mercer (Rick Mercer Report) on Writers (Photo by Derek Langer) The writing team (Rick Currie, Greg Eckler, Chris Finn, Tim Steeves, George Westerholm) from the Rick Mercer Report took home a s...

Via Fred Stenson
Brooklyn Quevillon's insight:

I re scooped this because i watched the first Canadian Screen Awards on Sunday and got to see Rick Mercer's writing team. Very facinating! 

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7 social media lessons from the Grammys for organizers of other events

7 social media lessons from the Grammys for organizers of other events | Media Relations Articles: Rob Ford | Scoop.it

 

How the Grammys turned up the volume on Twitter
SUMMARY: The organizers of the Grammy Awards did a great job at putting on a Twitter-friendly event, with the hosts giving viewers frequent, clear reminders about how to join the online conversation, Sree Sreenivasan writes. The show's presenters also took pains to explain how consumers would benefit from joining the online conversion, by making explicit offers of bonus content. "You can't be shy about it. You need to, more than once, tell them how and where to follow you," Sreenivasan writes.

Brooklyn Quevillon's insight:

Amazing that the Grammys now  put on a Twitter-friendly event!

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Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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How To Make Your Social Media Content More Sharable

How To Make Your Social Media Content More Sharable | Media Relations Articles: Rob Ford | Scoop.it

The purpose of social media is to discover and share content you wouldn’t find through normal means. That’s its greatest strength, but the problem is harnessing this power for your own brand. Not everyone has access to a team or budget that the large brands have, but with a little bit of creativity and forward thinking, you can carve out a following and get people talking about your page. Here are some straightforward tips to help you get started....


Via Jeff Domansky
Brooklyn Quevillon's insight:

Your posts might be relevant to you, why wouldn’t you want people to know about your latest addition or offer, but how is it relevant to your followers... Making your posts relevant to your followers is the easiest way to make your content more shareable.

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Travel Providers Embrace PR as Industry Outlook Brightens | PRNewser

Travel Providers Embrace PR as Industry Outlook Brightens | PRNewser | Media Relations Articles: Rob Ford | Scoop.it

Art galleries in the air, celebrity chef TV shows filmed in exotic locales, “destination wedding” social media contests– all illustrate the close creative bond between travel and PR. Fortunately, travel industry prospects have improved as consumers and clients move forward and the economy continues its slow recovery: travel experts and industry reports say 2013 is shaping up to be a good year....


Via Jeff Domansky
Brooklyn Quevillon's insight:

the travel industry hits its stride with PR support.

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Jeff Domansky's curator insight, February 2, 2013 10:48 PM

Travel industry hits its stride with PR support.

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How Do You Find The Time For Social Media?

How Do You Find The Time For Social Media? | Media Relations Articles: Rob Ford | Scoop.it

Tips to make social media fit into the day 

SUMMARY: Social media doesn't have to be an all-consuming task, but you do have to make time for it, writes Michael Brenner of SAP. Recognize the importance of social media to your brand, and then set small, realistic goals for yourself, Brenner advises. "[F]inding the time for social media is simply about making it a priority over emails that aren't important, meetings that aren't productive and the daily distractions that come along," he writes.

Brooklyn Quevillon's insight:

Interseting information! Realizing that we should all make time for it as PR professionals. 

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16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com

16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com | Media Relations Articles: Rob Ford | Scoop.it

Here are 16 public relations tools and tactics that can help you come up with great ideas, generate buzz, distribute content.


Via Stefan Vadocz
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How does BuzzFeed intend to crack a $1B valuation? By embracing journalism's past

How does BuzzFeed intend to crack a $1B valuation? By embracing journalism's past | Media Relations Articles: Rob Ford | Scoop.it

The revival of long form writing online... The last few months has seen this trend change and have seen the revival of long form writing online. Long form content journalism and in-depth storytelling online are making a comeback. While most articles are still short and quick to read, more and more blogs are publishing long-form features of 2,000+ words, which include photos and videos and need a lot of time invested from the reader to go through it. There seems to be a growing appetite from the web audience for these kind of features as proved by the popularity and social media spread of these. A recent statistical study on what makes online content go viral has found that long form articles are shared far more often than shorter articles. Word count of a post seems very closely related to the number of shares. Just look at the success of http://longreads.com/, http://longform.org/, and social media hashtags like #longreads and #longform. Here are some very successful examples of long form articles: Michael Jordan Has Not Left The Building feature on ESPN, beautiful Snow Fall in the New York Times and several profiles on the Forbes including this one of Sean Parker....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 2, 2013 8:18 PM

Fresh thinking about going "long" and a look at BuzzFeed where old journalism seems back in vogue.

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Ford’s PR team worked all weekend on ad crisis | PR Daily

Ford’s PR team worked all weekend on ad crisis | PR Daily | Media Relations Articles: Rob Ford | Scoop.it
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.

 

Are you having a rough Monday? 

At least you weren’t handling a fast-moving PR crisis all weekend. 

That was the case for Ford Motor Co.'s public relations team as it crafted a response to a disturbing mockup print ad for its Figo model that staffers at an unaffiliated agency had posted to the Internet....


Via Jeff Domansky
Brooklyn Quevillon's insight:
good example of a PR crisis
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Jeff Domansky's curator insight, March 25, 2013 9:16 PM

More to come on this Mad Men story....

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9 Tools to Improve Social Media Productivity | Ian Cleary

9 Tools to Improve Social Media Productivity | Ian Cleary | Media Relations Articles: Rob Ford | Scoop.it

Do you find that the daily demands of social media promotion are increasing?

 

Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.

 

Here are 9 social media tools that will help you save time and improve your productivity....


Via Jeff Domansky
Brooklyn Quevillon's insight:

awesome social media tips!

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Gordon Diver's curator insight, May 23, 2013 8:20 AM

Ian is a go to resource for staying abreast of most (if not all) the tools to help you get the most from your social efforts. 

Michelle Gilstrap's curator insight, May 23, 2013 12:36 PM

This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary

Sigrid de Kaste's curator insight, May 24, 2013 1:59 AM

Interesting ideas on how to improve your productivity...

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10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR

10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR | Media Relations Articles: Rob Ford | Scoop.it

There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry.

 

Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests.


Via Jeff Domansky
Brooklyn Quevillon's insight:

Google+ is new to me and is a very helpful resource for PR and marketing professionals.

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Jeff Domansky's curator insight, March 10, 2013 10:41 PM

Helpful resource for PR and marketing pros.

Scarlett Yeounju Kim's comment, September 26, 2013 3:40 AM
@Holly; The purpose of IMC activities is to create a remarkable experience for customers in order to build brand equity and image. Today’s consumers may be smarter than a marketer because of the proliferation of web 2.0. Customers can gain any type of information from the internet and use it to assess a product, brand and even a company. Thus a marketer needs to have a professional community in which to share and improve their ideas. This article introduces various useful Google community websites. The ultimate goal of IMC activity is to have each touchpoint reinforce and fulfil a specific marketplace promise. Thus, defining and detecting touch points is a crucial task to attract customers’ attention. These web communities can aid in obtaining useful information and also help to anticipate social changes.
Yuhang Wei's comment, September 26, 2013 11:12 AM
@Holly Adams: This is a very useful article about how these marketing tool can be used in different positions and also help me understand IMC deeply by reading the article. Some points are very interesting and quite helpful for my own knowledge.
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Blogs are more influential than social networks

Blogs are more influential than social networks | Media Relations Articles: Rob Ford | Scoop.it

So says the latest Technorati digital influence report anyway. It should be noted as a caveat of course that Technorati are a blog search engine, so they might be accused of looking out for their own with the report. There are however some interesting findings. The report marks a shift from their traditional State of the Blogosphere report, branching out to analyse the full range of social media. It saw them survey 6,000 influencers, 1,200 consumers and 150 top brand marketers. An interesting finding was that despite spending on social generally rising, just 11% of social spending went towards blogger outreach and general influencer engagement. This is despite their belief that blogs influence consumers more than any other form of social media....


Via Jeff Domansky
Brooklyn Quevillon's insight:

I re scooped this because in my media writing class, we have to write a blog post every week and i truly beliebe that blogs do influence consumers more than social media.

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Jeff Domansky's comment, March 7, 2013 2:14 PM
Brook, my experience shows integrating blog strategies with social media is a powerful combination.
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Social Media Week: Top Contries, Influencers [Infographic]

Social Media Week: Top Contries, Influencers [Infographic] | Media Relations Articles: Rob Ford | Scoop.it
Social Media - Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.
Brooklyn Quevillon's insight:

I re scooped this because recently the online world celebrated Social Media Week for the fifth year in a row. From February 18, 2013, to February 21, 2013, more than 104,817 tweets rocked the Internet with mentions of social media week. WOW!!!
.


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Product news: Apple and Blackberry at it again | TheMarketingblog

Product news: Apple and Blackberry at it again | TheMarketingblog | Media Relations Articles: Rob Ford | Scoop.it
Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to

Via Will Corry
Brooklyn Quevillon's insight:

I re scooped this because Blackberry just launched a new smart phone the Z10, and Apple launched the iPhone 5 last fall.The two comany's are head to head with their new products.

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Will Corry's curator insight, March 5, 2013 4:24 AM

Very different approach that works Score 81

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How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training

How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training | Media Relations Articles: Rob Ford | Scoop.it
Last night's Grammy Awards was heavily integrated with social media, television programming and Twitter hashtags. Find out more...

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, February 12, 2013 4:33 AM

Grammys strategy, pros and cons. 

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Justin Bieber murder plot phone calls released - World - CBC News

Justin Bieber murder plot phone calls released - World - CBC News | Media Relations Articles: Rob Ford | Scoop.it
Police in New Mexico have released audio recordings of an alleged plot to kill Canadian pop star Justin Bieber.

Via Rebecca Olivier
Brooklyn Quevillon's insight:

i re scooped this because I am mind blown that the media would release such things!

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Rebecca Olivier's curator insight, February 23, 2013 9:05 AM

Reading through the disturbing details makes me cringe. I am in absolute shock the media was allowed to reveal these type of details.