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Rescooped by Brooklyn Quevillon from Fresh 'Social Business' News from theMarketingblog
onto Media Relations Articles: Rob Ford
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Product news: Apple and Blackberry at it again | TheMarketingblog

Product news: Apple and Blackberry at it again | TheMarketingblog | Media Relations Articles: Rob Ford | Scoop.it
Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to

Via Will Corry
Brooklyn Quevillon's insight:

I re scooped this because Blackberry just launched a new smart phone the Z10, and Apple launched the iPhone 5 last fall.The two comany's are head to head with their new products.

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Will Corry's curator insight, March 5, 2013 4:24 AM

Very different approach that works Score 81

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Rescooped by Brooklyn Quevillon from Media Relations Articles: Rob Ford
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Rob Ford can’t be saved; can Toronto?: Hume | Toronto Star

Rob Ford can’t be saved; can Toronto?: Hume | Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
Rob Ford’s refusal to step down just another sign of a mayoralty out of control

Via iPamba, Brooklyn Quevillon
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Rescooped by Brooklyn Quevillon from RUN FOR THE OFFERS
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Regina eatery offers 'crack'ed pepper burger to mock Toronto's Rob Ford

Regina eatery offers 'crack'ed pepper burger to mock Toronto's Rob Ford | Media Relations Articles: Rob Ford | Scoop.it
A Regina restaurant has added a menu item which mocks Toronto's mayor Rob Ford, based on his recent admission to having used crack cocaine. (Thoughts on this one?

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Rescooped by Brooklyn Quevillon from Niagara Falls Attractions
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Airline that flies into Niagara Falls using Toronto mayor in ads - Buffalo News (blog)

Airline that flies into Niagara Falls using Toronto mayor in ads - Buffalo News (blog) | Media Relations Articles: Rob Ford | Scoop.it

National Post Airline that flies into Niagara Falls using Toronto mayor in ads Buffalo News (blog) One of the discount regional airlines that flies into Niagara Falls International Airport is using a reference to Toronto Mayor Rob Ford's recent...


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Rescooped by Brooklyn Quevillon from Culture, Humour, the Brave, the Foolhardy and the Damned
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Toronto mayor Rob Ford gets his own TV show - video

Toronto mayor Rob Ford in his own TV show, Ford Nation, which was broadcast for the first time on Monday

Via Investors Europe Stock Brokers
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Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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No one to blame for Rob Ford but ourselves - Toronto Star

No one to blame for Rob Ford but ourselves - Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
No one to blame for Rob Ford but ourselves
Toronto Star
A newspaper column I wrote five years ago recently enjoyed a brief second life on the Internet thanks to its protagonist, Rob Ford.

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from Life
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Police have video of Toronto mayor Rob Ford smoking crack - Front Page Buzz

Police have video of Toronto mayor Rob Ford smoking crack - Front Page Buzz | Media Relations Articles: Rob Ford | Scoop.it
Police have video of Toronto mayor Rob Ford smoking crack

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Rescooped by Brooklyn Quevillon from Biidaajimowin Baakiiginigan
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Rob Ford's TV Show Canceled After One Episode, Because Duh

Rob Ford's TV Show Canceled After One Episode, Because Duh | Media Relations Articles: Rob Ford | Scoop.it
To the surprise of no one, embattled Toronto Mayor Rob Ford's television show has been canceled after just one episode.

Via Robert DesJarlait
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Zackary Gilanyi's curator insight, February 20, 2:46 PM

Sometimes, its just too obvious...

Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ... - Business Insider

Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ... - Business Insider | Media Relations Articles: Rob Ford | Scoop.it
Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ...

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from The FCPA News Wire
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Toronto Mayor Rob Ford campaigns at downtown nightclub

Toronto Mayor Rob Ford campaigns at downtown nightclub | Media Relations Articles: Rob Ford | Scoop.it
Embattled Toronto Mayor Rob Ford made a late-night campaign stop at a nightclub Saturday, as the eccentric leader amps up his unexpected reelection bid despite a cloud of scandal hanging over his head.

Via fcpa-integrity.com
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Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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Rob Ford readies YouTube show - CBC.ca

Rob Ford readies YouTube show - CBC.ca | Media Relations Articles: Rob Ford | Scoop.it
Rob Ford readies YouTube show
CBC.ca
Toronto Mayor Rob Ford is heading to YouTube, and will relaunch his Ford Nation program online before Christmas, according to his brother, Coun. Doug Ford. Coun.

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from The FCPA News Wire
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Toronto Mayor Rob Ford campaigns at downtown nightclub

Toronto Mayor Rob Ford campaigns at downtown nightclub | Media Relations Articles: Rob Ford | Scoop.it
Embattled Toronto Mayor Rob Ford made a late-night campaign stop at a nightclub Saturday, as the eccentric leader amps up his unexpected reelection bid despite a cloud of scandal hanging over his head.

Via fcpa-integrity.com
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Marketing Community Reacts to Boston Marathon Bombing

Marketing Community Reacts to Boston Marathon Bombing | Media Relations Articles: Rob Ford | Scoop.it

Bombings sent local agencies scrambling to account for staffers. Twitter served as an information source; many brands went dark on social media.

Brooklyn Quevillon's insight:

Such a tradgety... I first found out about the Boston Marathon bombing from social media. 

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Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog

Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog | Media Relations Articles: Rob Ford | Scoop.it

Brands struggle to produce interesting, engaging online PR content. Find tips and tricks to help make your company's news more newsworthy....

 

When bloggers and media become annoyed by irrelevant content, they’re not all that likely to write about your company or contact you for expert opinion on industry news. At the same time, when it comes to brand content, customers don’t like to have to dig for the information they need to make buying decisions. They may even stop reading your missives altogether and miss out on the real news. This is not a good thing.

 

The problem, then, is two-fold: too much non-news content, and poor targeting of good content. Ideally, you will create relevant, targeted content, whether for customers, prospects, investors, distributors, or other groups who may have an interest in your company news. Then it needs to reach that specific group. Avoid confusing your different audiences with fluff content and news announcements because you feel it’s time to publish something new just to attract their attention. “More” attention isn’t nearly as desirable as the right attention....


Via Jeff Domansky
Brooklyn Quevillon's insight:

Very intersting and engaging online PR content.

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Jeff Domansky's curator insight, April 10, 2013 2:41 PM

No news and poor targeting are always a recipe for bad PR.

Rescooped by Brooklyn Quevillon from critical reasoning
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Deconstructing Mayor Rob Ford's fiscal record | Toronto Star

Deconstructing Mayor Rob Ford's fiscal record | Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
The Star examines the claims behind Mayor Rob Ford’s $1 billion-in-savings boasts.

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Rescooped by Brooklyn Quevillon from Urbanism 3.0
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Urban Thinkers Line Up Against Ford’s Waterfront Plan | cityscape | Torontoist

Urban Thinkers Line Up Against Ford’s Waterfront Plan | cityscape | Torontoist | Media Relations Articles: Rob Ford | Scoop.it
In a strongly worded open letter to Toronto city councillors, a long list of urban thinkers are condemning Rob Ford's recent attempt to revamp long-planned (RT @philipwinn: "You need to make passionate love to your city." #PaulBedford MT @torontoist:...

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Rescooped by Brooklyn Quevillon from critical reasoning
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Rob Ford can’t be saved; can Toronto?: Hume | Toronto Star

Rob Ford can’t be saved; can Toronto?: Hume | Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
Rob Ford’s refusal to step down just another sign of a mayoralty out of control

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Rescooped by Brooklyn Quevillon from Palestine
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13 Very Canadian Protest Signs From Anti Rob Ford Rally

13 Very Canadian Protest Signs From Anti Rob Ford Rally | Media Relations Articles: Rob Ford | Scoop.it
Toronto residents really hate Rob Ford -- so much so that they're almost willing to be impolite about it.

Via Ramy Jabbar رامي
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Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ... - Business Insider

Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ... - Business Insider | Media Relations Articles: Rob Ford | Scoop.it
Toronto 'Crack Mayor' Rob Ford Is A 'Huge, Massive Social Liberal' Who Loves ...

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from Family-Centred Care Practice
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Rob Ford vows to sue, stuns city with oral sex comment | Toronto Star

Rob Ford vows to sue, stuns city with oral sex comment | Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
Mayor Rob Ford uses coarse language in scrum with reporters.

Via Velvet Martin
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Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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Emoji Major No. 15: Emoji Major, Emoji Mayor Rob Ford

Emoji Major No. 15: Emoji Major, Emoji Mayor Rob Ford | Media Relations Articles: Rob Ford | Scoop.it
This week, Zoe Mendelson offers yet another revelation about The Crack Smoking Mayor Of Toronto: He is an emoji.
You can't write this stuff. You really can't.

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from Digital-News on Scoop.it today
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Ron Burgundy Sings Campaign Song for Toronto Mayor Rob Ford

Ron Burgundy Sings Campaign Song for Toronto Mayor Rob Ford | Media Relations Articles: Rob Ford | Scoop.it
Toronto Mayor Rob Ford does not have a bigger fan than "Anchorman's" Ron Burgundy
In fact, Burgundy wants Ford to be re-elected so much, that he agreed to sing the campaign song for Ford on The Tonight Show with Conan O' Brien.

Via Thomas Faltin
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Rescooped by Brooklyn Quevillon from Metaglossia: The Translation World
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Feeling slighted by traditional media, Toronto mayor Rob Ford starts his own online show

Feeling slighted by traditional media, Toronto mayor Rob Ford starts his own online show | Media Relations Articles: Rob Ford | Scoop.it
Everyone's favorite crack-smoking Toronto mayor is going to try his hand at making viral videos on his own terms.

Via Charles Tiayon
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Rescooped by Brooklyn Quevillon from Metaglossia: The Translation World
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Feeling slighted by traditional media, Toronto mayor Rob Ford starts his own online show

Feeling slighted by traditional media, Toronto mayor Rob Ford starts his own online show | Media Relations Articles: Rob Ford | Scoop.it
Everyone's favorite crack-smoking Toronto mayor is going to try his hand at making viral videos on his own terms.

Via Charles Tiayon
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Rescooped by Brooklyn Quevillon from PR examples
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The democratic danger of political attack ads | Toronto Star

The democratic danger of political attack ads | Toronto Star | Media Relations Articles: Rob Ford | Scoop.it
If negative advertising is so effective, maybe politicians should ask themselves why other big advertisers don’t employ the same tactics.

Via Laura Shutiak
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William Black's curator insight, January 23, 7:17 PM

It is onlay a matter of time til we copy the American style.

Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | Media Relations Articles: Rob Ford | Scoop.it

If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....


Via Jeff Domansky
Brooklyn Quevillon's insight:

I love Google+

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Jeff Domansky's comment, April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment, April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment, April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?