The seven-time Tour de France winner was stripped of his titles today following a PR campaign that weathered a barrage of criticism for years.
...Without taking sides, those of us in the crisis communications field can learn from Armstrong’s PR campaign tactics, fully acknowledging that he crossed the line from offering balance to powering up a turbo-charged spin machine. Some highlights:
• Less is more: A short, strong, well-crafted statement can blunt the sharpest of attacks.
• Taking responses to the masses: A strong social media following is effective in taking your message straight to your supporters, bypassing the media.
• Coordination and consistency: Getting your legal team on the same page as your PR team can help win the courtroom of public opinion.
• Staying on point: Steadily sticking with messaging through the years.
• The big picture: A PR campaign is only as good as the evidence against it.
[Lots of lessons from Lance Armstrong's PR and crisis management ~ Jeff]
Via Jeff Domansky