After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
Are you having a rough Monday?
At least you weren’t handling a fast-moving PR crisis all weekend.
That was the case for Ford Motor Co.'s public relations team as it crafted a response to a disturbing mockup print ad for its Figo model that staffers at an unaffiliated agency had posted to the Internet....
Via Jeff Domansky