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Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog

Online PR for Brands: How to Make Company News Newsworthy | TopRank Blog | Media Relations Articles: Rob Ford | Scoop.it

Brands struggle to produce interesting, engaging online PR content. Find tips and tricks to help make your company's news more newsworthy....

 

When bloggers and media become annoyed by irrelevant content, they’re not all that likely to write about your company or contact you for expert opinion on industry news. At the same time, when it comes to brand content, customers don’t like to have to dig for the information they need to make buying decisions. They may even stop reading your missives altogether and miss out on the real news. This is not a good thing.

 

The problem, then, is two-fold: too much non-news content, and poor targeting of good content. Ideally, you will create relevant, targeted content, whether for customers, prospects, investors, distributors, or other groups who may have an interest in your company news. Then it needs to reach that specific group. Avoid confusing your different audiences with fluff content and news announcements because you feel it’s time to publish something new just to attract their attention. “More” attention isn’t nearly as desirable as the right attention....


Via Jeff Domansky
Brooklyn Quevillon's insight:

Very intersting and engaging online PR content.

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Jeff Domansky's curator insight, April 10, 2013 11:41 AM

No news and poor targeting are always a recipe for bad PR.

Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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9 Tools to Improve Social Media Productivity | Ian Cleary

9 Tools to Improve Social Media Productivity | Ian Cleary | Media Relations Articles: Rob Ford | Scoop.it

Do you find that the daily demands of social media promotion are increasing?

 

Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.

 

Here are 9 social media tools that will help you save time and improve your productivity....


Via Jeff Domansky
Brooklyn Quevillon's insight:

awesome social media tips!

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Gordon Diver's curator insight, May 23, 2013 5:20 AM

Ian is a go to resource for staying abreast of most (if not all) the tools to help you get the most from your social efforts. 

Michelle Gilstrap's curator insight, May 23, 2013 9:36 AM

This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary

Sigrid de Kaste's curator insight, May 23, 2013 10:59 PM

Interesting ideas on how to improve your productivity...

Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Social Media: Do You Know Your Audience? | Heidi Cohen

Social Media: Do You Know Your Audience? | Heidi Cohen | Media Relations Articles: Rob Ford | Scoop.it

Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.

 

Once you’ve done your research and have answers to these questions you can create asocial media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful....


Via Jeff Domansky
Brooklyn Quevillon's insight:

 I re scooped this because it is very useful audience data for marketing, PR and content strategists. Knowing who your audience is and where you can find them and reach out to them properly is crucial.  

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Deveshnee Moodley's comment, April 28, 2013 11:40 PM
I too found it interesting that that twitter and tumblr were the most popular sites for 18 to 24 year old's. I would have thought Facebook would be number one. However this article is useful as shows the rapid growth of internet and social media. This is relevant information for a marketer to know in terms of digital marketing. The information in this article can be very useful to a marketer, when he/she are implementing marketing strategies.
Delzin Balsara's comment, May 7, 2013 10:20 PM
It is very important to know who your audience is when promoting a new/existing brand. It is clear that this article explains and identifies its' association with groups of all sorts which then creates a large marketing audience. Marketers need to narrow down their target to then establish the best consumers. This article really goes to show how social media marketing site like Facebook may not always have the right technique or strategy to generate popular feedback and awareness.
Fatana Faghiryar's comment, May 9, 2013 3:04 AM
quite an interesting article as it shows the internet and social media growth, which is changing many companies nature to business. this article has simply shown the many social networks site e.g facebook not always has the right marketing techniques.
Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon

Six Simple Tactics To Improve Your Facebook Fan Engagement | John Haydon | Media Relations Articles: Rob Ford | Scoop.it

American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.

 

Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.

 

Six Tactics To Improve Your Facebook Engagement
Here’s a summary of the most useful bits from the infographic...



Amazing how tactics can be used on Facebook....

Post Short Updates – Updates with less than 80 characters get 23% higher engagement rates.
Post Images – Photos get a 39% higher rate of engagement than all types of content averaged.
Use Emoticons – Using emoticons increase shares and likes by 33%.
Try Caption Contests – Asking fans to write captions to interesting photos increases comments by 550%.
Respond Quickly – 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes. Facebook community guidelines help immensely with this!
Run a Photo Contest – Encourage fans to post cause-related photos for a chance to win something amazing. Note that a third-party app needs to be used for photo and video contests.

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Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Not for Profit Public Relations | The PR Coach

Not for Profit Public Relations | The PR Coach | Media Relations Articles: Rob Ford | Scoop.it

It may be “not for profit” but it’s definitely all about PR results. Here are some of the best non-profit public relations tips, tools and resources to get your non-profit marketing programs rolling fast. Other PR resources you may like: Do-It-Yourself PR, Media Relations/Publicity and Media Training. The PR Coach’s blog  This Just In… will also keep you current twice a week....


Via Jeff Domansky
Brooklyn Quevillon's insight:
awesome not for profit PR tips!
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Jeff Domansky's curator insight, March 23, 2013 2:57 PM

Useful. More than 180 curated articles on nonprofit PR for all....

Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR

10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR | Media Relations Articles: Rob Ford | Scoop.it

There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry.

 

Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests.


Via Jeff Domansky
Brooklyn Quevillon's insight:

Google+ is new to me and is a very helpful resource for PR and marketing professionals.

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Jeff Domansky's curator insight, March 10, 2013 7:41 PM

Helpful resource for PR and marketing pros.

Scarlett Yeounju Kim's comment, September 26, 2013 12:40 AM
@Holly; The purpose of IMC activities is to create a remarkable experience for customers in order to build brand equity and image. Today’s consumers may be smarter than a marketer because of the proliferation of web 2.0. Customers can gain any type of information from the internet and use it to assess a product, brand and even a company. Thus a marketer needs to have a professional community in which to share and improve their ideas. This article introduces various useful Google community websites. The ultimate goal of IMC activity is to have each touchpoint reinforce and fulfil a specific marketplace promise. Thus, defining and detecting touch points is a crucial task to attract customers’ attention. These web communities can aid in obtaining useful information and also help to anticipate social changes.
Yuhang Wei's comment, September 26, 2013 8:12 AM
@Holly Adams: This is a very useful article about how these marketing tool can be used in different positions and also help me understand IMC deeply by reading the article. Some points are very interesting and quite helpful for my own knowledge.
Rescooped by Brooklyn Quevillon from Public Relations & Social Media Insight
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Travel Providers Embrace PR as Industry Outlook Brightens | PRNewser

Travel Providers Embrace PR as Industry Outlook Brightens | PRNewser | Media Relations Articles: Rob Ford | Scoop.it

Art galleries in the air, celebrity chef TV shows filmed in exotic locales, “destination wedding” social media contests– all illustrate the close creative bond between travel and PR. Fortunately, travel industry prospects have improved as consumers and clients move forward and the economy continues its slow recovery: travel experts and industry reports say 2013 is shaping up to be a good year....


Via Jeff Domansky
Brooklyn Quevillon's insight:

the travel industry hits its stride with PR support.

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Jeff Domansky's curator insight, February 2, 2013 7:48 PM

Travel industry hits its stride with PR support.