Learn the latest social media news stories of the week that inbound marketers should know.
Brooklyn Quevillon's insight:
I re scooped this becase on March 7, the Facebook news feed is moving toward a more image-centric design that's similar to something like Flipboard. This could be an interesting change that may affect how marketers engage and interact with their current Facebook fans. Marketers should keep an eye out for this event and get some insight on how this new look may impact their social media campaigns.
American Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook Page content.
Although this infographic isn’t specifically for nonprofits, the data (which includes nonprofits) and tactics still apply.
Six Tactics To Improve Your Facebook Engagement Here’s a summary of the most useful bits from the infographic...
Amazing how tactics can be used on Facebook....
Post Short Updates – Updates with less than 80 characters get 23% higher engagement rates. Post Images – Photos get a 39% higher rate of engagement than all types of content averaged. Use Emoticons – Using emoticons increase shares and likes by 33%. Try Caption Contests – Asking fans to write captions to interesting photos increases comments by 550%. Respond Quickly – 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes. Facebook community guidelines help immensely with this! Run a Photo Contest – Encourage fans to post cause-related photos for a chance to win something amazing. Note that a third-party app needs to be used for photo and video contests.
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