Market Research is helping to close the loop between supplier and customer. Technological developments have boosted the speed and precision of research work. New methods and computer based mathematics have helped to gain better insight and understanding. However mathematics has limits of being used in context with people. And the growing wave of text and comments generated by new media provide new challenges to market researchers. We take a closer look on the discussions.
Curated by Maciej Lebedowicz
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Sponsored by Metrinomics: www.metrinomics.com