This commercial is cute for adults, but, I’m sorry, I believe its Santa hook and influence sends a wrong message to children. Pain killers and Santa …really! Kids are bombarded with pharmaceutical ads every day. Wondering what messages they pick up on and how their later years will be influenced? Worth some thought? There are many other ways to prevent and alleviate pain. Maybe Santa needs to do some yoga. What can drug companies do to send a better message? Oh well.