Holding alcohol advertising and marketing accountable for targeting the underage and addicted
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How social media brainwashes millennials into buying more expensive booze to impress their friends

How social media brainwashes millennials into buying more expensive booze to impress their friends | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
How social #socialmedia #home based business #social network #facebook #linkedin #twitter https://t.co/kx47wI5yBI https://t.co/GsfIU6yhXp
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Alcohol advertising debates need to move beyond content - mUmBRELLA

Alcohol advertising debates need to move beyond content - mUmBRELLA | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
Ahead of the launch of a report on alcohol marketing on Facebook tonight Sven Brodmerkel and Nicholas Carah urge the ad industry to embrace a more open con (Alcohol advertising debates need to move beyond content: Ahead of the launch of a report on...
Langdon Jenkins's insight:

The only way to really address the issule to to call out irresponsible advertising and the role it plays in underage drinking and addiction. To do this the industry must admit, much like tobacco, that its product is addictive. Once that baseline has been established then the discussions can start. Right now it is the wild west in terms of taking as much of the digital world until some form of regulation - or threat of it - comes.

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Mila Kunis is reportedly pregnant to fiance Ashton Kutcher which is bad timing for her Jim Beam deal

Mila Kunis is reportedly pregnant to fiance Ashton Kutcher which is bad timing for her Jim Beam deal | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
MILA Kunis is reportedly pregnant with her first child to Ashton Kutcher.
Langdon Jenkins's insight:

Bad timing is an understatement. This is a disaster for Jim Beam. She was probably pregnant when they filmed some of her promos for the Make History campaign. This is irresponsible and unethical behavior. Jim bean should pull all digital and printed material featuring her immediately. It is the right thing to do. So what do you think they will do?

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DISCUS commended for ‘robust’ ad standards

DISCUS commended for ‘robust’ ad standards | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
RT @spiritsbusiness: US spirits trade association commended for "robust" alcohol advertising standards http://t.co/ADpNG6SYWH
Langdon Jenkins's insight:

Here is a great example of why self-regulation doesn't work. Alcohol advertising and merketing is out of control, yet they are being "commemded" for their high standards. This is a smoke screen. We all know they are liars after young drinkers. Just look at the names of new liquor "flavors" and see for yourself. 

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ICC adopts new framework for alcohol marketing - Drinks Business Review

ICC adopts new framework for alcohol marketing - Drinks Business Review | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
ICC adopts new framework for alcohol marketing Drinks Business Review The new ICC Framework for Responsible Marketing Communications of Alcohol guides companies and self-regulatory bodies in strengthening responsible marketing practice across the...
Langdon Jenkins's insight:

US alcohol marketers ignore their own guidelines. They will laugh at these from the ICC. Any serious talk about limiting the harm done by alcohol marketing should start with an end to self-regulation. 

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List names NSW's most violent nightclubs - Ninemsn

List names NSW's most violent nightclubs - Ninemsn | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
List names NSW's most violent nightclubs
Ninemsn
They include a 2am lockout, extra security measures and after midnight a limit of four drinks per person, no glass, shots, doubles or alcopops over five per cent.
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Skydiving and robot bartenders: The world's 'most hi-tech' cruise ship

Skydiving and robot bartenders: The world's 'most hi-tech' cruise ship | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
Bumper cars, a skydiving simulator and robot bartenders are just a few of the cool features on Royal Caribbean's new Quantum of the Seas.
Langdon Jenkins's insight:

A peek into the future of alcholism, where instead of taking a step forward we have taken 3 back. Techonology is selling alcohol in abundance rather than responsibly promoting and monitoring its use.

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Hospitals alter alcohol policy - The Daily Tar Heel

Hospitals alter alcohol policy
The Daily Tar Heel
Reducing alcohol-related admissions by three per month could save a hospital $315,000 per year . At least, that's what one study from the UNC School of Medicine shows .
Langdon Jenkins's insight:

What would be nice to see is the ways they suggest to do the reductions in alcohol-related admissions. An easy way would be enforcing a ban on alcohol for underage drinkers at football and basketball games at their own university. 

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About 88,000 U.S. deaths each year traced to alcohol use, study says

About 88,000 U.S. deaths each year traced to alcohol use, study says | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it
Alcohol is responsible for about 88,000 deaths in the U.S. each year, according to a new government report on the toll of excessive drinking.
Langdon Jenkins's insight:

Additional scientific papers have linked alcohol abuse to 60+ diseases. But you will never see any of this mentioned in the "responsible" advertising and marketing of alcohol. 

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Finland bans Alcohol advertising activities in Social media from 2015

13 minutes presentation of new Alcohol advertising bans for social media. Amendment 152/2014 of the Finnish Alcohol Act.
Langdon Jenkins's insight:

Alcohol is not held to task for irresponsible advertising and marketing. The cost - 27 billion dollars in the US  related to underage drinking in 1 year alone. Yet we sit back as they invade the digital space like cigarette makers putting candy cigarettes in cereal boxes. Props to Finland for standing up to irresponsible marketing of an addictive drug. 

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10 Reasons Why Handheld Devices Should Be Banned for Children Under the Age of 12 - Huffington Post

10 Reasons Why Handheld Devices Should Be Banned for Children Under the Age of 12 - Huffington Post | Holding alcohol advertising and marketing accountable for targeting the underage and addicted | Scoop.it

"The American Academy of Pediatrics and the Canadian Society of Pediatrics state infants aged 0-2 years should not have any exposure to technology, 3-5 years be restricted to one hour per day, and 6-18 years restricted to 2 hours per day (AAP 2001/13, CPS 2010). Children and youth use 4-5 times the recommended amount of technology, with serious and often life threatening consequences (Kaiser Foundation 2010, Active Healthy Kids Canada 2012)."

 

 


Via John Evans, Lon Woodbury
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Lon Woodbury's curator insight, March 10, 2014 12:55 PM

It looks like the numerous parents enabling very young extensive use of handheld gadgets by very young children is going to bite us in a very few short years. -Lon

Allie Peck's curator insight, March 10, 2014 4:40 PM

While I don't necessarily agree with this in the extent to which it is depicted, there are certainly parts that I wholeheartedly agree with.  Often technologies are over stimulating.  Looking at a computer screen, iPad screen, TV screen, etc. for an extended period of time causes migraines in myself and many other people that I know.  I have seen other research that suggests technology use before bed will make it difficult to fall asleep, and even aids in the development of ADD in children because there is too much to take in.  As this article points out, technology also has an increased cause in depression in adolescence.  Given all of these incredibly negative side effects, why are schools pushing towards a technology centered classroom?

Claudie Graner's curator insight, March 11, 2014 11:15 AM

makes sense....

 

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Recent Study Finds an Alarming Number of Underage Drinking

A shocking number of kids have their first taste of alcohol by 8 years old, according to new study. Everyday Health is your No. 1 resource for health and wel...
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