Alcohol media and marketing
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Africa’s Drinking Problem: Alcoholism on the Rise as Beverage Multinationals Circle | TIME.com

Africa’s Drinking Problem: Alcoholism on the Rise as Beverage Multinationals Circle | TIME.com | Alcohol media and marketing | Scoop.it
In Kenya, depending on whom you ask, John Mututho is either a hero or a villain, but in a country consuming ever more alcohol, he is certainly a household name.
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Heineken steps up efforts to woo older drinkers | News | Marketing Week

Heineken steps up efforts to woo older drinkers | News | Marketing Week | Alcohol media and marketing | Scoop.it
Brewer to use insights from crowdsourcing venture to broaden the appeal of its brands to older drinkers.
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