Alcohol, advertising and sponsorship
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The alcohol industry doesn’t want you to drink responsibly

The alcohol industry doesn’t want you to drink responsibly | Alcohol, advertising and sponsorship | Scoop.it
A new study finds that not one of the nearly 1,800 liquor ads reviewed explains what this warning actually means
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Sleeping drunks on streets of Japan turned into human billboards in excessive drinking campaign

Sleeping drunks on streets of Japan turned into human billboards in excessive drinking campaign | Alcohol, advertising and sponsorship | Scoop.it
Sleeping drunks on the streets of Japan have been turned into human billboards in a campaign against excessive drinking launched by a local bar chain.
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Alcohol tax reform: a minimum price is in the public interest

Alcohol tax reform: a minimum price is in the public interest | Alcohol, advertising and sponsorship | Scoop.it

When former treasury head Ken Henry completed a review of alcohol tax arrangements in 2009 he described them as “contradictory” and “incoherent”. Earlier, former treasurer Peter Costello had been more colourful in his description, labelling the system as “a dog’s breakfast”.

 

For some years now, it’s been clear that an overhaul of alcohol taxes is sorely needed. But governments have baulked at taking their own advice and have instead sent out for yet more guidance. So, it’s no surprise that the latest advice to government again urges reforming the current alcohol tax regime

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Alcohol advertising debates need to move beyond content - mUmBRELLA

Alcohol advertising debates need to move beyond content - mUmBRELLA | Alcohol, advertising and sponsorship | Scoop.it

Ahead of the launch of a report on alcohol marketing on Facebook tonight Sven Brodmerkel and Nicholas Carah urge the ad industry to embrace a more open conversation about the effects targeting will have on this form of advertising. 

 

A few weeks ago The Australian National Preventive Health Agency (ANPHA) recommended in a draft report that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory scope.

 

This position has been met with opposition not only by the Australian Association of National Advertisers (AANA) some creative industries and the alcohol industry. Mike O’Rourke from Bloke argues that culture in general, and parents’ behaviour at home in particular is much more important in shaping children’s attitude towards alcohol than advertising. He also makes the point that tighter regulation will only lead to agencies finding even more creative ways to advertise alcohol.

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Facebook's newest friend over the limit

Facebook's newest friend over the limit | Alcohol, advertising and sponsorship | Scoop.it

Social media is awash with alcohol promotion, according to new research which has sparked concerns about alcohol advertising regulations

 

The research into alcohol brand activity on social media juggernaut Facebook is set to be discussed at a forum at Australian National University on Thursday evening.

 

The findings of the Like, Comment, Share: Alcohol brand activity on Facebook study found the top 20 alcohol brands had more than 2.5 million engaged followers on Facebook and posted more than 4500 items of content, which users interacted with 2.3 million times during 2012.

 

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UK: Alcohol brands could lose multi-million pound sponsorship deals if they don’t promote responsible drinking

UK: Alcohol brands could lose multi-million pound sponsorship deals if they don’t promote responsible drinking | Alcohol, advertising and sponsorship | Scoop.it
Alcohol brands could lose multi-million pound sponsorship deals for sporting or music events if they do not promote responsible drinking,...
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Alcohol brands stand by responsible ads

Alcohol brands stand by responsible ads | Alcohol, advertising and sponsorship | Scoop.it
AMA claims alcohol ads are part of the problem causing an "epidemic" of alcohol misuse in Australia but advertisers stand up for industry's responsibility messaging.
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How to make an ad to tame alcohol-fuelled violence

How to make an ad to tame alcohol-fuelled violence | Alcohol, advertising and sponsorship | Scoop.it
The best way to get through to young people that alcohol-fuelled violence is not cool is to “attack the character and culture”, suggests filmmaker and Tropfest winner Matt Hardie.
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Ireland: Powerful play by drinks sector to block ban on sponsorship of major sporting events

Ireland: Powerful play by drinks sector to block ban on sponsorship of major sporting events | Alcohol, advertising and sponsorship | Scoop.it

FoI documents show lobbying campaign went to top level of Government. 

 

The drinks industry engaged in a sustained effort to dissuade the Coalition from banning the sponsorship of major sporting events by drink companies, official records show.

 

Documents released under the Freedom of Information Act show the industry’s lobbying campaign went to the top level of the Government. It featured global and national business figures, and interventions with Ministers were made at sensitive points in the debate.

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WA: Retailers left in limbo after rush to curb use of synthetic drugs

WA: Retailers left in limbo after rush to curb use of synthetic drugs | Alcohol, advertising and sponsorship | Scoop.it
Laws banning the making, supply and advertising of psychoactive substances are flawed.
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Sports sponsorships hit reverse

Sports sponsorships hit reverse | Alcohol, advertising and sponsorship | Scoop.it
The sports industry was hit with a 3% decline in sponsorships last year, according to Sponsorium’s new ‘Year in Review and Annual Outlook’ report.
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'Pre-gaming' linked to high-risk behavior in young adults: Why drinking before hitting the bar could be dangerous

'Pre-gaming' linked to high-risk behavior in young adults: Why drinking before hitting the bar could be dangerous | Alcohol, advertising and sponsorship | Scoop.it
A recent study out of New Zealand has reported a link between drinking large amounts of alcohol before a night of clubbing, also known as pre-gaming, and high-risk drinking behavior.
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Australian television news coverage of alcohol, health and related policies, 2005 to 2010: implications for alcohol policy advocates

Australian television news coverage of alcohol, health and related policies, 2005 to 2010: implications for alcohol policy advocates | Alcohol, advertising and sponsorship | Scoop.it
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F1 sponsorship struggles #alcohol #sponsorship

F1 sponsorship struggles #alcohol #sponsorship | Alcohol, advertising and sponsorship | Scoop.it

In Formula One, finding sponsors is not as easy as it once was. There's more competition for a smaller group of companies, with even some of the biggest brands in the sport seeing difficulties on the balance sheets.

With the end of tobacco sponsorship, Formula One teams sought out partnerships with alcohol brands, partnering up to promote anti-drink driving initiatives to prevent any awkward questions about the wisdom of a link between alcohol and driving rather quickly. 

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ANPHA says alcohol advertising is reaching and influencing children

ANPHA says alcohol advertising is reaching and influencing children | Alcohol, advertising and sponsorship | Scoop.it

Banning the advertising of alcohol brands around televised sports is one key recommendation from a report which has found this type of promotion is reaching and influencing children more than has previously been thought.

 

A draft report from The Australian National Preventive Health Agency (ANPHA) into the current system of regulation around alcohol marketing and advertising to protect children is inadequate, and will make a number of recommendations for changes to the Federal Government before June.

 

Among them are for the self-regulatory code for alcohol advertisers be extended to include all forms of marketing, including sponsorships which currently fall outside its remit., which the top advertisers’ association in Australia opposes.

 

ANPHA CEO Louise Sylvan said this report has taken into account new evidence around alcohol use by young people and the most recent guidelines around safe ages for parents to allow their children to have alcohol.

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Alcohol companies use Facebook to avoid advertising restrictions

Alcohol companies use Facebook to avoid advertising restrictions | Alcohol, advertising and sponsorship | Scoop.it
ALCOHOL companies are using social media to get around advertising regulations and consumers to mount their marketing pitch for them, a new study shows.
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Receptivity to & recall of alcohol brand appearances in US popular music & alcohol-related behaviours

Receptivity to & recall of alcohol brand appearances in US popular music & alcohol-related behaviours | Alcohol, advertising and sponsorship | Scoop.it

In a national sample of U.S. adolescents and young adults, there were independent associations between involvement with popular music containing alcohol brand mentions and both having ever had a complete drink and having ever binged on alcohol.

 

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Big Alcohol's Big Game Plan

Big Alcohol's Big Game Plan | Alcohol, advertising and sponsorship | Scoop.it

Big Alcohol in big sports is big business and very harmful to society, its youth, public health and safety," stated Alcohol Justice's Executive Director and CEO Bruce Lee Livingston. "While Big Alcohol's 'game plan' includes patent lies that there is no evidence that exposure to alcohol ads encourages underage consumption or harmful over-consumption among adults, the opposite is actually true."


Researchers across the world have arrived at the conclusion nicely summed up in an article in The Conversation by Kerry O'Brien Head of Behavioural Studies at Monash University in Australia last February when he stated: "exposure to, and/or recall of, alcohol advertising and sponsorship by children and adolescents predicts their future drinking expectancies, norms, drinking intentions, and hazardous drinking behaviours."

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Email reveals NSW Cabinet approved alcohol crackdown 16 months ago

Email reveals NSW Cabinet approved alcohol crackdown 16 months ago | Alcohol, advertising and sponsorship | Scoop.it
Barry O'Farrell has spent the past 16 months sitting on a Cabinet-approved plan to curb alcohol-fuelled violence.
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Help clean up Sydney's streets, and win $2500 in the process

Help clean up Sydney's streets, and win $2500 in the process | Alcohol, advertising and sponsorship | Scoop.it
Everyone agrees alcohol-fuelled violence is out of control. Here's what you can do about it. Take the Safer Sydney ad challenge.
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Australian alcohol brands refute critics

Australian alcohol brands refute critics | Alcohol, advertising and sponsorship | Scoop.it

Alcohol brands in Australia have defended themselves against accusations they are exploiting a loophole in advertising regulations by using sponsorship of live sports to promote their brands on television before an 8.30pm watershed.

The Australian Greens also claimed that the links between alcohol brands and sports such as cricket and football were fuelling a "dangerous and unhealthy" culture of drinking. The comments mark a renewed attack on alcohol advertising, following a Salvation Army survey last year that said two thirds of people believed alcohol sponsorship should be phased out of sport.

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No evidence booze ads affect children, says CUB

No evidence booze ads affect children, says CUB | Alcohol, advertising and sponsorship | Scoop.it
CARLTON and United Breweries - a major sponsor of cricket, the AFL and NRL - has dismissed calls for a Senate inquiry into alcohol advertising during live sport broadcasts, saying there is no evidence beer ads are having a harmful effect on children.
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Alcohol brands defend sports sponsorships

Alcohol brands defend sports sponsorships | Alcohol, advertising and sponsorship | Scoop.it
Advertisers CUB and Diageo hit out at claims there is a loophole in live sports advertising that fuels 'dangerous drinking culture'.
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Say no to late-night venues using biometric surveillance

Say no to late-night venues using biometric surveillance | Alcohol, advertising and sponsorship | Scoop.it
Asher Wolf: The introduction of ID-scanning programs in late-night Sydney clubs should set alarm bells ringing. The ability to use new technology is a wholly insufficient reason to implement it
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