When former treasury head Ken Henry completed a review of alcohol tax arrangements in 2009 he described them as “contradictory” and “incoherent”. Earlier, former treasurer Peter Costello had been more colourful in his description, labelling the system as “a dog’s breakfast”.
For some years now, it’s been clear that an overhaul of alcohol taxes is sorely needed. But governments have baulked at taking their own advice and have instead sent out for yet more guidance. So, it’s no surprise that the latest advice to government again urges reforming the current alcohol tax regime
Ahead of the launch of a report on alcohol marketing on Facebook tonight Sven Brodmerkel and Nicholas Carah urge the ad industry to embrace a more open conversation about the effects targeting will have on this form of advertising.
A few weeks ago The Australian National Preventive Health Agency (ANPHA) recommended in a draft report that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory scope.
This position has been met with opposition not only by the Australian Association of National Advertisers (AANA) some creative industries and the alcohol industry. Mike O’Rourke from Bloke argues that culture in general, and parents’ behaviour at home in particular is much more important in shaping children’s attitude towards alcohol than advertising. He also makes the point that tighter regulation will only lead to agencies finding even more creative ways to advertise alcohol.
Social media is awash with alcohol promotion, according to new research which has sparked concerns about alcohol advertising regulations
The research into alcohol brand activity on social media juggernaut Facebook is set to be discussed at a forum at Australian National University on Thursday evening.
The findings of the Like, Comment, Share: Alcohol brand activity on Facebook study found the top 20 alcohol brands had more than 2.5 million engaged followers on Facebook and posted more than 4500 items of content, which users interacted with 2.3 million times during 2012.
FoI documents show lobbying campaign went to top level of Government.
The drinks industry engaged in a sustained effort to dissuade the Coalition from banning the sponsorship of major sporting events by drink companies, official records show.
Documents released under the Freedom of Information Act show the industry’s lobbying campaign went to the top level of the Government. It featured global and national business figures, and interventions with Ministers were made at sensitive points in the debate.
In Formula One, finding sponsors is not as easy as it once was. There's more competition for a smaller group of companies, with even some of the biggest brands in the sport seeing difficulties on the balance sheets.
With the end of tobacco sponsorship, Formula One teams sought out partnerships with alcohol brands, partnering up to promote anti-drink driving initiatives to prevent any awkward questions about the wisdom of a link between alcohol and driving rather quickly.
Banning the advertising of alcohol brands around televised sports is one key recommendation from a report which has found this type of promotion is reaching and influencing children more than has previously been thought.
A draft report from The Australian National Preventive Health Agency (ANPHA) into the current system of regulation around alcohol marketing and advertising to protect children is inadequate, and will make a number of recommendations for changes to the Federal Government before June.
Among them are for the self-regulatory code for alcohol advertisers be extended to include all forms of marketing, including sponsorships which currently fall outside its remit., which the top advertisers’ association in Australia opposes.
ANPHA CEO Louise Sylvan said this report has taken into account new evidence around alcohol use by young people and the most recent guidelines around safe ages for parents to allow their children to have alcohol.
In a national sample of U.S. adolescents and young adults, there were independent associations between involvement with popular music containing alcohol brand mentions and both having ever had a complete drink and having ever binged on alcohol.
Big Alcohol in big sports is big business and very harmful to society, its youth, public health and safety," stated Alcohol Justice's Executive Director and CEO Bruce Lee Livingston. "While Big Alcohol's 'game plan' includes patent lies that there is no evidence that exposure to alcohol ads encourages underage consumption or harmful over-consumption among adults, the opposite is actually true."
Researchers across the world have arrived at the conclusion nicely summed up in an article in The Conversation by Kerry O'Brien Head of Behavioural Studies at Monash University in Australia last February when he stated: "exposure to, and/or recall of, alcohol advertising and sponsorship by children and adolescents predicts their future drinking expectancies, norms, drinking intentions, and hazardous drinking behaviours."
Alcohol brands in Australia have defended themselves against accusations they are exploiting a loophole in advertising regulations by using sponsorship of live sports to promote their brands on television before an 8.30pm watershed.
The Australian Greens also claimed that the links between alcohol brands and sports such as cricket and football were fuelling a "dangerous and unhealthy" culture of drinking. The comments mark a renewed attack on alcohol advertising, following a Salvation Army survey last year that said two thirds of people believed alcohol sponsorship should be phased out of sport.
CARLTON and United Breweries - a major sponsor of cricket, the AFL and NRL - has dismissed calls for a Senate inquiry into alcohol advertising during live sport broadcasts, saying there is no evidence beer ads are having a harmful effect on children.
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