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5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy | Alchemy of Business, Life & Technology | Scoop.it

The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.


Via Guillaume Decugis
CESSON's insight:

This is a great graphic representation.... often these Influencers are only two or three people.

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Guillaume Decugis's curator insight, October 28, 2014 11:54 AM

If you're still thinking community management, influencers relations and content marketing as different roles, think again: these are rapidly overlapping as influencers should shape (influence!?) your content strategy while your content strategy should also be amplified by influencers. 

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8 Easy, Last-Minute Halloween Costumes For Internet Lovers

8 Easy, Last-Minute Halloween Costumes For Internet Lovers | Alchemy of Business, Life & Technology | Scoop.it
If you're like us, you've suddenly realized two things: Halloween is just days away, and you've been too busy wasting your life away on the Internet to figure out a costume.

Maybe you were checking Instagram, or Snapchat, or reading about Yo's ne...
CESSON's insight:

Great ideas!

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“...Because of the Fine Work CESSON 3.0 Folks Did”

CESSON's insight:

Read our latest flying colors testimonial from Mark Stefanick, President of Advantage Benefits Solutions.

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Wanna learn Digital Marketing? Google wants to help.

Wanna learn Digital Marketing? Google wants to help. | Alchemy of Business, Life & Technology | Scoop.it
Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing - with a Google spin, of course. The new app,..

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 10, 2014 3:03 PM

Interestingly launched on iOS - and not Android... - this App aims at closing the gap "between rookies and marketing pros". 


And yes, it has a Content Marketing section: clear sign that it's going mainstream? 

Lori Wilk's curator insight, October 10, 2014 6:55 PM

What a cool concept.Thanks for keeping us up on the latest #marketing options and #apps.

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7 Ways social media has changed leadership

7 Ways social media has changed leadership | Alchemy of Business, Life & Technology | Scoop.it
The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
CESSON's insight:

Interesting article, users ultimately determine the importance, or "leadership" of things on the internet. 

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Tweepr

Tweepr | Alchemy of Business, Life & Technology | Scoop.it
Get Tweepr on the App Store. See screenshots and ratings, and read customer reviews.
CESSON's insight:

It's like making Twitter work for you with this app :)

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Pinterest Acquires and Discontinues Icebergs - The Next Web

Pinterest Acquires and Discontinues Icebergs - The Next Web | Alchemy of Business, Life & Technology | Scoop.it
Pinterest has announced the acquisition of Icebergs, a service for organizing visual content in the cloud. As part of the deal, Icebergs will shut down on September 1, 2014. Existing users of Icebergs can export their data to ...
CESSON's insight:

Iceberg can reach more creative thinkers with the merging with Pinterest.

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Noice Lets You Send Emoji With Sounds To Friends’ Phones | TechCrunch

Noice Lets You Send Emoji With Sounds To Friends’ Phones | TechCrunch | Alchemy of Business, Life & Technology | Scoop.it
Yes, my friends, there is an app more annoying than Yo. If having your phone randomly shout "Yo!" at you (or "Hodor!," if you preferred the spin-offs) drove..
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Noice.... or maybe not so nice

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Running at the Speed of Crazy -  Vistage Executive Street Blog

Running at the Speed of Crazy -  Vistage Executive Street Blog | Alchemy of Business, Life & Technology | Scoop.it
There is no doubt that our cultural bias has become, “faster is better.” It doesn’t matter who I talk to, everyone seems to be multi-tasking, going as fast as they can, and desperately looking for tools, tips, tricks and techniques to move even faster. There is also a cultural bias to be a “doer.” The busier you are and the more you do the more status you have. To paraphrase Brene Brown, overworking and exhaustion have become status symbols.
CESSON's insight:

This article prompts internal questions for both business and personal life.

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8 Bit Future — Lunar eclipse will create a ‘blood moon’ this...

8 Bit Future — Lunar eclipse will create a ‘blood moon’ this... | Alchemy of Business, Life & Technology | Scoop.it
Lunar eclipse will create a ‘blood moon’ this week.
This Wednesday (Oct 8) the Earth will pass between the sun and the moon, creating what’s known as a blood moon. The effect comes from the sun’s...
CESSON's insight:

So excited for the Luna Eclipse this week.

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Twitter invests in MIT lab focused on online social movements | John Ribeiro | ComputerWorld.com

Twitter invests in MIT lab focused on online social movements | John Ribeiro | ComputerWorld.com | Alchemy of Business, Life & Technology | Scoop.it

Twitter is investing US$10 million in a lab at the Massachusetts Institute of Technology to build platforms for online collaboration by people on civic and political issues.

The Laboratory for Social Machines (LSM) set up by MIT Media Lab will have access to Twitter's real-time, public stream of tweets as well as archives, dating back to the first tweet on the social network, MIT said.

Decentralized digital networks have been more suited to disrupting old social and political hierarchies than building the systems to replace them, according to MIT Media Lab. The lab will be exploring the potential of social networks "to remake the public sphere" by providing tools for institutions and individuals to collaborate on social problems, it added.

The data from Twitter will be provided by data analysis provider Gnip, which was acquired in April by Twitter. The firm has been analyzing and selling to clients the so-called "firehose" of Twitter data. MIT will sift through the tweets for patterns and connections, using techniques like large-scale analysis of content in real-world contexts and investigating interaction patterns in relevant social systems.

The social networking company introduced in February a pilot project called Twitter Data Grants through which it would give its data to select international research institutions.


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
CESSON's insight:

Twitter is up to the expensive task of building platforms for online collaboration by people on civic and political issues.

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How architecture helped music evolve

How architecture helped music evolve | Alchemy of Business, Life & Technology | Scoop.it
As his career grew, David Byrne went from playing CBGB to Carnegie Hall. He asks: Does the venue make the music? From outdoor drumming to Wagnerian operas to arena rock, he explores how context has pushed musical innovation.

Via A. Perry Homes
CESSON's insight:

Architecture, tech and music working together via David Byrne.

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A. Perry Homes's curator insight, September 26, 2014 2:52 PM

This is a fascinating Ted Talk about how architecture, technology and music have intertwined through out time, changing each other the entire time. 

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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Alchemy of Business, Life & Technology | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whet

Via Jeff Domansky, Ally Greer
CESSON's insight:

Raise your reach and interactive numbers with these helpful tips. 

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Jedidiah Yousefi's curator insight, September 17, 2014 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

Ally Greer's curator insight, September 19, 2014 2:42 PM

Three great lists divided into "general," "B2B writing," and "B2C writing."

ManufacturingStories's curator insight, September 20, 2014 4:41 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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It’s Time to Think Visually: A Small Business Guide to Instagram

It’s Time to Think Visually: A Small Business Guide to Instagram | Alchemy of Business, Life & Technology | Scoop.it

A picture is worth a thousand words, but how about in marketing dollars?

CESSON's insight:

Interesting info on how to use pics to the best of our abilities for businesses.

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Next Thursday you can ask Mark Zuckerberg anything

Next Thursday you can ask Mark Zuckerberg anything | Alchemy of Business, Life & Technology | Scoop.it
"When so many other features of the site have changed, why is Poking still a thing?" That's the question I'd ask Mark Zuckerberg if I ever had the
CESSON's insight:

Q&A With the creator of Facebook.

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Networking - Jeff Meyer's Blog

Networking - Jeff Meyer's Blog | Alchemy of Business, Life & Technology | Scoop.it
Networking for leaders
CESSON's insight:

Our client @Baillie Lumber's blog by Jeff Meyer concerns his surprising epiphanic experience in reading the book View from the Top by Dr. Michael Lindsay, President of Gordon College.  

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What Millennial Buyers Want (Now)

What Millennial Buyers Want (Now) | Alchemy of Business, Life & Technology | Scoop.it
Here are 10 trends in home amenities and interior design that elicit interest from the newest generation of buyers.

Via A. Perry Homes
CESSON's insight:

Hey Millennials, what do you think about these trends?

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A. Perry Homes's curator insight, October 17, 2014 1:45 PM

Hey Millennials, do these characteristics ring true?

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5 New Facebook Guidelines You DEFINITELY Need to Follow

5 New Facebook Guidelines You DEFINITELY Need to Follow | Alchemy of Business, Life & Technology | Scoop.it
Wondering about the new Facebook guidelines & which ones you need to follow? No problem. Here are 5 new Facebook guidelines that should NOT be ignored.
CESSON's insight:

Quite a few differences here, Facebook.

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TiVo Debuts Android App to Stream Shows on Mobile Devices - Bloomberg

TiVo Debuts Android App to Stream Shows on Mobile Devices - Bloomberg | Alchemy of Business, Life & Technology | Scoop.it
Geek
TiVo Debuts Android App to Stream Shows on Mobile Devices
Bloomberg
TiVo Inc.
CESSON's insight:

Tivo on my iPhone???

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Taking a break: unplugging from smartphones with new apps - Reuters

Taking a break: unplugging from smartphones with new apps - Reuters | Alchemy of Business, Life & Technology | Scoop.it
TORONTO (Reuters) - Smartphone users feeling overwhelmed by the onslaught of communications and devices vying for their time can turn to new apps to help them take a break and concentrate on other things.   ...
CESSON's insight:

Unplug from your smartphone the right way.

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What is Ello? It is the social network of your dreams, and that is a nightmare

What is Ello? It is the social network of your dreams, and that is a nightmare | Alchemy of Business, Life & Technology | Scoop.it
Jess Zimmerman: The social networks we already have are not giving us what we want. We’re turning to the new thing because it’s new, not because it’s good
CESSON's insight:

Heard of ello? Get with it, if you know someone who can invite you that is. 

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Marketing to Millennials, the Advertising Week way - Digiday

Marketing to Millennials, the Advertising Week way - Digiday | Alchemy of Business, Life & Technology | Scoop.it
Love them or hate them, millennials are on everyone's mind. Here are the top takeaways from Advertising Week for marketing to millennials.
CESSON's insight:

Let's keep talking about this generation who will soon come to socially and economically dominate the US. 

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Google and Facebook's Fight for the Future of Tech

Google and Facebook's Fight for the Future of Tech | Alchemy of Business, Life & Technology | Scoop.it
Google and Facebook are leveraging cash and stock valuations in a risky acquisition run to find the next profit sanctuary

Via Anita
CESSON's insight:

Facebook versus Google+, who will win the battle for the ultimate droid?

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Anita's curator insight, April 24, 2014 10:48 AM

Will Google or Facebook win the fight for supremacy? Or, will it be someone yet to be on the tech scene?

 

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10 Content Marketing Lessons From The World's Fastest Growing Websites

10 Content Marketing Lessons From The World's Fastest Growing Websites | Alchemy of Business, Life & Technology | Scoop.it

BuzzfeedUpworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines.


Via Guillaume Decugis
CESSON's insight:

No one says “I want to be average”

People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.

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Guillaume Decugis's curator insight, October 1, 2014 9:01 PM

Because we live in Web 2.0, we all have to become media if we want to be visible and successful as professionals or businesses. But how are we going to become media? Like the previous century dying dinosaurs or like the new media rock stars?


What BuzzFeed, Upworthy and - to add to the list - Business Insider or the Huffington Post have in common is that none of them is producing 100% of the content they publish: they aggregate, they have contributors and they curate with added-value and talent. 

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Who Exactly Uses Social Media?

Who Exactly Uses Social Media? | Alchemy of Business, Life & Technology | Scoop.it
One of the first things we recommend when it comes to getting into social media marketing and creating an effective strategy, is to really understand your (Who Exactly Uses Social Media?
CESSON's insight:

This brief article has confusing language, but the stats don't lie

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Baillie Lumber's curator insight, October 28, 2014 3:22 PM

For those if us online this is no surprise.  Social Media is an important and effective way to reach portions of your target audience.  Do you think it properly represents the hardwood lumber industry?