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Alchemy of Business, Life & Technology
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The Power of Imagery in Content Marketing

The Power of Imagery in Content Marketing | Alchemy of Business, Life & Technology | Scoop.it
This post looks at why imagery in content marketing is becoming a staple in the online consumer's diet and how you can use it to your advantage.

Via massimo facchinetti, imaginetsa
CESSON's insight:

This article is absolutley right. No post goes ignored with a pic or some sort of graphic rendering. 

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According To Dan Hesse, 'The Mobile Internet Changes Everything'

According To Dan Hesse, 'The Mobile Internet Changes Everything' | Alchemy of Business, Life & Technology | Scoop.it
The ubiquitous, mobile internet is changing business models, business risks and the nature of the company-customer relationship. I explore these subjects with Dan Hesse, an in-demand speaker on subjects such as the mobile internet’s transformation of society, cyber security, and customer service excellence. When Laptop magazine selected the “Most Influential [...]
CESSON's insight:

This is a great article offering the guidance of a pro on the endless possibilities of mobile marketing. 

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CEOs are finally embracing social. What does it mean to you? | Mark Schaefer

CEOs are finally embracing social. What does it mean to you? | Mark Schaefer | Alchemy of Business, Life & Technology | Scoop.it

An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.

The findings are interesting because not long ago being social was once considered too risky, the article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Now, having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.

Research  shows that five significant trends over the past five years have contributed to CEOs’ increased sociability....


Via Jeff Domansky, imaginetsa
CESSON's insight:

This increase in social media in top business is a very good sign, nice news to hear. 

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Jeff Domansky's curator insight, May 25, 2015 1:05 PM

At last. CEOs are finally embracing social media.

Gregory Cheong's curator insight, May 25, 2015 10:42 PM

Good wat for CEOs to reach out

Gregory Cheong's curator insight, June 3, 2015 10:48 PM

CEOs can now engage.

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21 Instagram Tips for Small Business

21 Instagram Tips for Small Business | Alchemy of Business, Life & Technology | Scoop.it
By Lolly Spindler Social media is important in today’s digital marketing world. Not only does well-written content help customers find you on social media sites, so do images, and luckily, many mak...
CESSON's insight:

Instagram is easy for personal use, but do you know how to instill you professional brand with this app? This article will help.

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Crea Content Marketing's comment, March 3, 2015 12:56 PM
Thanks for sharing!
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5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy

5 Reasons To Not Underestimate Influencers In Your Content Marketing Strategy | Alchemy of Business, Life & Technology | Scoop.it

The terms “influencer marketing” and “content marketing” seem to overlap more and more frequently, and you’d be hard-pressed to find an article talking about one in which the other is not referenced. In a survey we conducted earlier this year with over 600 marketing and PR professionals, 57 percent deemed it to be “highly strategic” to achieve influencer involvement in the content creation and amplification process.


Via Guillaume Decugis
CESSON's insight:

This is a great graphic representation.... often these Influencers are only two or three people.

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Guillaume Decugis's curator insight, October 28, 2014 11:54 AM

If you're still thinking community management, influencers relations and content marketing as different roles, think again: these are rapidly overlapping as influencers should shape (influence!?) your content strategy while your content strategy should also be amplified by influencers. 

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Marketing to Millennials, the Advertising Week way - Digiday

Marketing to Millennials, the Advertising Week way - Digiday | Alchemy of Business, Life & Technology | Scoop.it
Love them or hate them, millennials are on everyone's mind. Here are the top takeaways from Advertising Week for marketing to millennials.
CESSON's insight:

Let's keep talking about this generation who will soon come to socially and economically dominate the US. 

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Who Exactly Uses Social Media?

Who Exactly Uses Social Media? | Alchemy of Business, Life & Technology | Scoop.it
One of the first things we recommend when it comes to getting into social media marketing and creating an effective strategy, is to really understand your (Who Exactly Uses Social Media?
CESSON's insight:

This brief article has confusing language, but the stats don't lie

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Twitter's staff male-dominated

Twitter's staff male-dominated | Alchemy of Business, Life & Technology | Scoop.it
The firm is the latest in the tech industry to admit it has problems with gender representation among its workforce.
CESSON's insight:

How exciting that these social media tech firms are admitting and working on their gender imbalances! Get women and people of color in the the tech indusrty.

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10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips | Alchemy of Business, Life & Technology | Scoop.it
I've been using social media (predominately Twitter & Facebook - and more recently Instagram & Pinterest) since 2008 to grow my business. In fact, I would go so far as to say that without social media, there is no way I would have been [...]
CESSON's insight:

Easy and practical application of a thriving concept.

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Testimonials on the conference The One Human Philippe gave to Mexican CEOs - YouTube

"Testimonials on the conference The One Human Philippe gave to Mexican CEOs at the Four Seasons in Mexico City on February 25th"
CESSON's insight:

Nuestra conferencia en la Ciudad de México fue todo un éxito, escucha lo que los asistentes comentaron al respecto.

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Stop Counting Followers - You're Wasting Your Time

Stop Counting Followers - You're Wasting Your Time | Alchemy of Business, Life & Technology | Scoop.it
Counting Followers Is a Waste of Time These days, building a brand is inseparable from social media. I’ve watched companies like Zappos, BarkBox, and even the board game Cranium hone in on their demographic and build a sizable social media audience with clever marketing strategies. As a result, they have an impressive number of followers they’re able to reach on a daily basis. My take on that? If it translates into sales—more power to ‘em!The question is whether or not it does. I watched a great

Via imaginetsa
CESSON's insight:

Do you know how many followers you have? Doesn't seem as important as it used to. 

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U.S. Teen Trends In Sex, Bullying, Booze and More

U.S. Teen Trends In Sex, Bullying, Booze and More | Alchemy of Business, Life & Technology | Scoop.it
Good news: Today's teens experience notably low rates of bullying, drinking, pregnancy and unprotected sex
CESSON's insight:

Marketing and education work! Our teens are becoming healthier and making wiser decisions. 

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Easier than ever to have private conversations | Twitter Blogs

Easier than ever to have private conversations  | Twitter Blogs | Alchemy of Business, Life & Technology | Scoop.it
Changes to Direct Messages make it easier to connect with those who matter.
CESSON's insight:

Want more interaction on your Twitter account's personal or business profile? This new fuction on Twitter allows you to receive Direct Messages from anyone!

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Social Media Cheat Sheet

Social Media Cheat Sheet | Alchemy of Business, Life & Technology | Scoop.it
the whole shabang in one neat graph
CESSON's insight:

Just keep this in front of your computer and half the work is already done :)

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Why Content Is Everyone’s Job

Why Content Is Everyone’s Job | Alchemy of Business, Life & Technology | Scoop.it
The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone's job.

Via Guillaume Decugis
CESSON's insight:

Agreed, businesses can vastly improve by workshopping internally for fresh content.

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Guillaume Decugis's curator insight, October 28, 2014 6:25 PM

Or why Content Marketing needs to  reach beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word "creation". I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content. 


Don't fool yourself: you won't get everybody to create content. 


So yes, as Jantsch writes, this is also about creating a content culture and he recommends a number of useful steps to foster it which don't involve creating content specifically but there's one that he misses: collaborative content curation. 


While it's extremely hard to constantly remind people they have a blog post to finish, it's much easier to have them curate the content they read and they feel is valuable to the content strategy. Your coworkers have expertise; and they read content which is valuable. Empower them to easily curate it and share it so you can make your content strategy stronger. 


From a practical point of view, think about the following concrete ideas:


- create a weekly newsletter from the best posts that your team read this week;


- create private content hubs where everybody can share content without too much overthinking and then curate this pre-curation to your blog;


- identify champions who naturally share content (tip: they're the ones  already sending links by email to the rest of the company) and give them ownership: make them responsible to create a weekly roundup of curated posts. 


There are many other ways to involve more people in your content strategy - a premise I can not agree more. But any of the above will be more efficient than waiting forever for one of your engineers to write that epic blog post. 

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10 Content Marketing Lessons From The World's Fastest Growing Websites

10 Content Marketing Lessons From The World's Fastest Growing Websites | Alchemy of Business, Life & Technology | Scoop.it

BuzzfeedUpworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines.


Via Guillaume Decugis
CESSON's insight:

No one says “I want to be average”

People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.

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Guillaume Decugis's curator insight, October 1, 2014 9:01 PM

Because we live in Web 2.0, we all have to become media if we want to be visible and successful as professionals or businesses. But how are we going to become media? Like the previous century dying dinosaurs or like the new media rock stars?


What BuzzFeed, Upworthy and - to add to the list - Business Insider or the Huffington Post have in common is that none of them is producing 100% of the content they publish: they aggregate, they have contributors and they curate with added-value and talent. 

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KFC Japan Creates a Fried Chicken Keyboard, Mouse, and USB Drive for 'Colonel's Day' Contest

KFC Japan Creates a Fried Chicken Keyboard, Mouse, and USB Drive for 'Colonel's Day' Contest | Alchemy of Business, Life & Technology | Scoop.it
KFC Japan has created a fried chicken keyboard, mouse, and USB drive. The items appear to be prizes for a special promotion for "Colonel's Day" and are not for sale. According to the Google Transla...
CESSON's insight:

Fried chicken keyboard, interesting. 

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Visual Media Enhances Social Media Marketing Campaigns

Visual Media Enhances Social Media Marketing Campaigns | Alchemy of Business, Life & Technology | Scoop.it
People may read words and literature umpteen number of times, but a picture speaks thousand words. In this article, we discuss the importance of visual media in social media marketing strategies....
CESSON's insight:

Very true, give the eyes something to process and the words are illuminated. 

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Growing Your Business with Social Media

Growing Your Business with Social Media | Alchemy of Business, Life & Technology | Scoop.it
Social Media is part of the answer to growing your business, but what part does it play? 
We Have Answers! 
Join us for this special mega networking and social media event. We will have three amazing speaking that are America's premiere experts that will educate, stimulate and fascinate. Space is limited, only avaiable to 200. 

Dino Dogan, Founder of Triberr. Lousy Mixed Martial Artist and a recovering Network Engineer. Pretty good singer/songwriter, trainer of dogs, and a blogger of biz. Fun at parties and a global force for badassery. Connect on Twitter. 

Philippe Cesson is CEO of CESSON 3.0, a marketing and training company based in California, with offices in San Diego, New York City and Miami. Cesson’s speciality is helping companies succeed in social media, bridging the generational divide and “Navigating the New Normal.” Connect on Twitter.
  

David Deutsch, SynergiSocial’s founder and chief strategist, is honored to be the social media mentor for TechLaunch, New Jersey’s newest and most exciting high-tech accelerator program.  As social media mentor, David will help TechLaunch engage in social conversations to improving and growing the organization.  He will also serve as mentors for firms fortunate enough to receive capital and go through the intensive 12-week program. Connect on Twitter.
  


All Proceeds to Child and Family Services of NJ


Established in 1972, Child & Family Resources (CFR) is an organization that creates and delivers programs and services for the community that support the development of children and strengthen families. More than a quarter century of caring about children and families in New Jersey has enabled the organization to serve as the catalyst for partnerships between families, local businesses and their communities.
CESSON's insight:

Our savy CEO Phil will be on a live television morning show with Joe Piscopo in New Jersey! Tune in for more!!

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