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Alchemy of Business, Life & Technology
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What Hollywood Can Teach Us About the Future of Work

What Hollywood Can Teach Us About the Future of Work | Alchemy of Business, Life & Technology | Scoop.it
In our increasingly automated and global economy, every business is becoming a little like show business.
CESSON's insight:

Business's will have to harness a unique comodity only they can offer, and it won't be the product. 

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Millennials have taken over the American workforce

Millennials have taken over the American workforce | Alchemy of Business, Life & Technology | Scoop.it
More than one-third of the U.S. workforce is aged 18 to 34.
CESSON's insight:

How will this effect how you treat your business?

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Animate Your Social Media Marketing With GIFs

Animate Your Social Media Marketing With GIFs | Alchemy of Business, Life & Technology | Scoop.it
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.
CESSON's insight:

GIFs beat pics any day! Use these methods to add a creative, humorous side to your business.

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Is social networking humanizing business?

Is social networking humanizing business? | Alchemy of Business, Life & Technology | Scoop.it
 The use of social networking is not really new on the Internet – what is new however is the growth of social media platforms are during the last few years and its impact on perceptions; especially perceptions of how we act and react in business and in the professional world.Some say that social networking sites like Facebook reduce the importance of professional “distance” and therefore threaten professionalism. However the advent of sites like LinkedIn is a strong argument against this view. T

Via imaginetsa
CESSON's insight:

Social media is having a big change on the way businesses communicate with their prospects. 

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Who wouldn't want unlimited vacation days? (You, probably)

Who wouldn't want unlimited vacation days? (You, probably) | Alchemy of Business, Life & Technology | Scoop.it
More and more companies are offering the dream scenario of limitless paid holiday time. Don't buy it.
CESSON's insight:

Unlimited paid vacation sounds like a wonderful idea, but it depends on how it's presented to staff.

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Growing A Business To Age 20: 5 Strategies That Will Always Be In Style

Growing A Business To Age 20: 5 Strategies That Will Always Be In Style | Alchemy of Business, Life & Technology | Scoop.it
As an entrepreneur, I’m constantly focused on what’s next for my company. However, as we approach our 20th anniversary, I find myself looking...
CESSON's insight:

Great advice from an entrepreneur on how to give your business staying power. 

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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | Alchemy of Business, Life & Technology | Scoop.it
We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success. So how do you as an online marketing company, soci…

Via Steven Krohn
CESSON's insight:

Anyone can do this, be your own social media expert!

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Running at the Speed of Crazy -  Vistage Executive Street Blog

Running at the Speed of Crazy -  Vistage Executive Street Blog | Alchemy of Business, Life & Technology | Scoop.it
There is no doubt that our cultural bias has become, “faster is better.” It doesn’t matter who I talk to, everyone seems to be multi-tasking, going as fast as they can, and desperately looking for tools, tips, tricks and techniques to move even faster. There is also a cultural bias to be a “doer.” The busier you are and the more you do the more status you have. To paraphrase Brene Brown, overworking and exhaustion have become status symbols.
CESSON's insight:

This article prompts internal questions for both business and personal life.

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August 2013 - Jeff Meyer's Blog

August 2013 - Jeff Meyer's Blog | Alchemy of Business, Life & Technology | Scoop.it
CESSON's insight:

The power of presence and personal interaction, amidst our ever-developing digital age, still carries its weight. 

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Growing Your Business with Social Media

Growing Your Business with Social Media | Alchemy of Business, Life & Technology | Scoop.it
Social Media is part of the answer to growing your business, but what part does it play? 
We Have Answers! 
Join us for this special mega networking and social media event. We will have three amazing speaking that are America's premiere experts that will educate, stimulate and fascinate. Space is limited, only avaiable to 200. 

Dino Dogan, Founder of Triberr. Lousy Mixed Martial Artist and a recovering Network Engineer. Pretty good singer/songwriter, trainer of dogs, and a blogger of biz. Fun at parties and a global force for badassery. Connect on Twitter. 

Philippe Cesson is CEO of CESSON 3.0, a marketing and training company based in California, with offices in San Diego, New York City and Miami. Cesson’s speciality is helping companies succeed in social media, bridging the generational divide and “Navigating the New Normal.” Connect on Twitter.
  

David Deutsch, SynergiSocial’s founder and chief strategist, is honored to be the social media mentor for TechLaunch, New Jersey’s newest and most exciting high-tech accelerator program.  As social media mentor, David will help TechLaunch engage in social conversations to improving and growing the organization.  He will also serve as mentors for firms fortunate enough to receive capital and go through the intensive 12-week program. Connect on Twitter.
  


All Proceeds to Child and Family Services of NJ


Established in 1972, Child & Family Resources (CFR) is an organization that creates and delivers programs and services for the community that support the development of children and strengthen families. More than a quarter century of caring about children and families in New Jersey has enabled the organization to serve as the catalyst for partnerships between families, local businesses and their communities.
CESSON's insight:

Our savy CEO Phil will be on a live television morning show with Joe Piscopo in New Jersey! Tune in for more!!

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4 Tips For To Maintain Company Culture While Experiencing Rapid Growth

4 Tips For To Maintain Company Culture While Experiencing Rapid Growth | Alchemy of Business, Life & Technology | Scoop.it
CESSON's insight:

See these tips to help maintain your business when its growth is difficult to keep up with. 

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How the 4 Ps of Marketing Can Help Employees Deal With Change

How the 4 Ps of Marketing Can Help Employees Deal With Change | Alchemy of Business, Life & Technology | Scoop.it
Like consumers, employees have the ultimate buying power, and their buy-in is what makes any change successful.
CESSON's insight:

The four P's in this article are tantamount to your business and employees, as well as their success. 

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Here’s what the world’s top 50 CEOs do on social media

Here’s what the world’s top 50 CEOs do on social media | Alchemy of Business, Life & Technology | Scoop.it
Many have become savvy and are now sending out tweets and making videos, writes Jurica Dujmovic.
CESSON's insight:

See the numbers of successful CEO social media profiles and business pages. 

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If Self-Management Is Such a Great Idea, Why Aren't More Companies Doing It?

If Self-Management Is Such a Great Idea, Why Aren't More Companies Doing It? | Alchemy of Business, Life & Technology | Scoop.it
Curious about what Harvard Business Review described as “the world’s most creatively managed company,” my colleagues and I made a pilgrimage last week to a Central California factory that churns out about 180,000 pounds of tomato paste per hour. As staffers of the Drucker Institute, much of our interest stemmed from [...]
CESSON's insight:

Buttom-up management takes more to create in business interaction than simply changing the rules, it takes reworking how business and its employees are thought of.

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Top Five Ways To Reach Millennials In The Workplace

Top Five Ways To Reach Millennials In The Workplace | Alchemy of Business, Life & Technology | Scoop.it
At nearly 80 million strong, millennials are the largest generation in US history. A generation born between 1980 and the early 2000s, the older...
CESSON's insight:

There are some good suggestions in this article about how to attract and retain new, young talent for your business. 

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The Modest Tycoon Behind America's Biggest Woman-Owned Business

The Modest Tycoon Behind America's Biggest Woman-Owned Business | Alchemy of Business, Life & Technology | Scoop.it
IT provider SHI International has made Thai Lee a billionaire. She'd rather you not call her that.
CESSON's insight:

Are you familiar with SHI International? Apparently we should be.

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It’s Time to Think Visually: A Small Business Guide to Instagram

It’s Time to Think Visually: A Small Business Guide to Instagram | Alchemy of Business, Life & Technology | Scoop.it

A picture is worth a thousand words, but how about in marketing dollars?

CESSON's insight:

Interesting info on how to use pics to the best of our abilities for businesses.

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Your employees are your brand

In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn't work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital "surface area" of the brands for which they work. The result is nothing short of a revolution.


Via Guillaume Decugis
CESSON's insight:

"A social employee... is engaged... they believe in the values they work for... employees are the brand of the company..."

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Guillaume Decugis's curator insight, July 7, 2014 2:17 PM

"Employees are the brand at IBM" said IBM's Ethan McCarty. But isn't it true in a lot of companies? 


Are your employees thought leaders then? Or rather, what are you doing to develop - and show - their thought leadership?


As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand. 


But how can this be achieved? 


As shown in this topic, thought leadership is highly connected to knowledge. Empowering employees to share their knowledge easily and in an engaging and rewarding way therefore becomes critical:

- easily because they don't have (much) time,

- engaging because they won't do it if it's not impacting,

- rewarding because that's what's in it for them.


Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand's employees is one of the most efficient ways to promote your brand: by promoting them.


A win-win deal for all. 

Marius Monen's curator insight, July 17, 2014 7:57 AM

Inspiring talk that shows how to achieve synergy between the personal brand of the "social employee" and the corporate brand. This coincides with another trend I see, which is that individuals see themselves less and less as  (lifte time) employees, and more and more as autonomous professionals with a strong personal brand, embedded in a lasting professional community.  In that perspective the employer and his corporate brand are only temporarily relevant to the professional "social employee": the professional will contribute to it with his own personal brand, but the employer and the corporate brand are only passers-by, only relevant for the time that the professional wants to work for the employer.

Ron McIntyre's curator insight, August 7, 2014 12:29 PM

Businesses really need to understand this point and shout it from the mountain tops.  Employees are your brand! Period!  You can have the best product but if your employees make it difficult to purchase or get support, it won't sell, unless it is so unique that there is no competition.  My only comment there is just wait a few minutes!

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The Future of the Internet of Things [Infographic]

The Future of the Internet of Things [Infographic] | Alchemy of Business, Life & Technology | Scoop.it
The Internet of Things is rapidly transitioning from “What” and “Why” to “When” and “How.” Xively has created an infographic on the future of the IoT that co
CESSON's insight:

An informative infographic considering the future "Internet of Thing (IoT)

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7 Signs You're Not as Ethical as You Think

7 Signs You're Not as Ethical as You Think | Alchemy of Business, Life & Technology | Scoop.it
Most people judge their own ethics more leniently than everyone else's. Do you do the same? Here's how to find out.
CESSON's insight:

This article is fantastic, introspection always leads to learning and understanding.

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