The Art of Discretion
|Scooped by Alberta La Grup|
‘Discretion is the perfection of reason, and a guide to us in all the duties of life.’ Sir Walter Scott
There are so many definitions of discretion. The dictionary describes it as ‘exercising prudence and decorum.’ Shakespeare famously said it was ‘the better part of valour.’ But at Alberta La Grup, we believe that it guides us in everything we do. After all, without discretion, there would be no trust.
Our clients have demanding and busy lives. Often they are extremely wealthy. So it’s important to us that we not only understand their exceptional lifestyles, but we know exactly how we can work for them to provide as discreet a service as possible.
Of course, some aspects of wealth are the opposite of discreet – armfuls of diamonds, fast cars, the glare of the spotlight. It’s so easy to be overwhelmed by the impressive elements that a wealthy life brings. Even professional heads can be turned and their tongues loosened by the luxurious novelty of ‘the high life.’ To keep your head in a world which embodies one’s wildest dreams can be tricky – unless you understand its mechanics, it’s almost impossible not to be seduced by its glittering veneer.
And let’s face it, these days, discretion is not exactly valued. Instead tweeting, twerking and talking about ourselves (not to mention taking endless selfies) is the norm, and the idea of trust is being eroded. In an age when scandal can be monetised and celebrities can be created from the most tawdry of circumstances, discretion seems very old fashioned indeed.
But discretion is not just a case of keeping schtum and smiling politely. (Or, abiding by the motto of the author Cervantes, who said: ‘a closed mouth catches no flies.’). It also doesn’t mean you have to be boring and go to bed at 11pm. Instead, we believe that it can make people’s lives better.
At Alberta La Grup, we understand that the trappings of wealth are less important than the smooth running of your life, and that time is your most precious commodity. So we do everything we can to fit into your environment, to become a vital - but never noisy - cog in the machine of your lifestyle.
For us, discretion is about being able to open every aspect of yourself to someone else and know that your privacy will never be compromised. It is the epitome of trust, that happy feeling of being able to delegate the minutiae of your personal life to someone who will always be on your side – someone whose capabilities or intentions can never be in doubt.
So, here at Alberta La Grup we’d like to bring discretion back into the 21st Century. We believe that discreet service echoes quality. It’s like the smooth glide of well engineered car, or the dovetail joints on an exquisite piece of furniture. The components slot into place and the result is timeless.
And after a while, you don’t even notice it. It is just there, and everything works perfectly.
Text by Lucy Sweet | London, February, 12, 2014 | editorial (c) Alberta La Grup