Al calor del Caribe
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Al calor del Caribe
Entre lo ecléctico y lo entrópico. Un espacio híbrido donde el desorden es una forma de orden
Curated by Minerva Bueno
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Rescooped by Minerva Bueno from SOCIAL MEDIA INTERACTION (bilingual)
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Visualize Your Data in the Age of Distraction For These 6 Reasons [Infographic]

Visualize Your Data in the Age of Distraction For These 6 Reasons [Infographic] | Al calor del Caribe | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.

 

Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need

 

"Learn why visual content is a critical part of your content creation strategy.

 

Here are some highlights:

 

**People remember only 20% of what they read

 

**83% of learning is visual

 

Condenses and Explains Large Amounts of Information

 

**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.

 

Gives Your Brand an Identity

 

**Visual content draws people in, letting viewers better understand your brand's identity

 

Drives User Engagement

 

**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Ifujbp]


Via janlgordon, Beth Kanter, Martin (Marty) Smith, Rose Marie DeSousa
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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
Rescooped by Minerva Bueno from Just Story It! Biz Storytelling
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Al calor del Caribe | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.

 

Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.

 

This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.

 

Have a delightful read and day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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