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Apple's textbook plan feels like a blast from the past

Apple's textbook plan feels like a blast from the past | AJCann | Scoop.it

"Nature magazine’s publishing arm is releasing Principles of Biology, a 200-module Web-based college textbook that incorporates text, figures, video, and simulation—and works on all desktop operating systems and mobile platforms in contrast to Apple’s current locked-to-the-iPad approach. Nature has committed to constant updates (it’s a Web app, remember? no new downloads), and it’s $49 per student for a lifetime subscription. Nature isn’t making such a big deal out of the interactive parts, either; that’s part of the bigger picture and bigger package. It’s a multi-course set of curriculum enhancement for university-level teaching. Apple’s 1.0 approach on digital textbooks seems so much less ambitious..."

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Consumers Don’t Want Tablets, They Want iPads

Consumers Don’t Want Tablets, They Want iPads | AJCann | Scoop.it
Though consumers desire the iPad for the functions it performs, they want it more for what it is. Just as many preferred the iPod to the generic MP3 player, so too do they prefer the iPad to the generic “tablet.” Apple is succeeding in the category because it reinvented it. Now anyone that hopes to compete in it must do so by peddling products similar to it. And because of that, Apple will dominate the tablet category in much the same way it dominated the portable music player category. So there is a tablet market, but it’s been subsumed by the iPad market, just as the MP3 player market was engulfed by the market for the iPod.
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How Steve Jobs got the Internet to pay for content

How Steve Jobs got the Internet to pay for content | AJCann | Scoop.it

There is only one way -  make it easier to pay than not to pay. Big carrot, little stick.

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