"Ultimately the wider global public is for the most part convinced that research is something worth investing in, but in turn they expect to see outcomes of that research, jobs, economic activity, excitement, prestige, better public health, improved standards of living. The wider public are remarkably sophisticated when it comes to understanding that research may take a long time to bear fruit. But they are not particularly interested in papers. And when they become aware of academia’s obsession with papers they tend to be deeply unimpressed. We ignore that at our peril."