Ad campaigns come and go, but stories endure. As the Pulitzer Prize-winning audio historian, Studs Terkel, said: “People are hungry for stories. It’s part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another”.
Brands can build audiences with content that contributes to a relevant, human conversation.
Below are five brands that have taken the time to get their content strategies right by keeping their overarching purpose clear.
Via Russ Merz, Ph.D.