AIS Business-Strategy
20 views | +0 today
Follow
AIS Business-Strategy
I will be tracking news articles related to my topic which is strategies and tactics of companies
Curated by Kuba Najman
Your new post is loading...
Your new post is loading...
Scooped by Kuba Najman
Scoop.it!

Three popular ways to sabotage your B2B social marketing strategy

Three popular ways to sabotage your B2B social marketing strategy | AIS Business-Strategy | Scoop.it

SUMMARY: B2B marketers can sabotage their social media efforts by using them as an old-school platform for a marketing message instead of generating leads by solving problems, Jeff Molander writes. Resist the desire to tell your company's personal story or business culture in favor of a larger aim: Solving customer's unique problems. And don't use social media for listening without making that data actionable by tying it into sales strategy, Molander writes.

more...
No comment yet.
Scooped by Kuba Najman
Scoop.it!

5 Steps to Social Media Strategy for Novices

5 Steps to Social Media Strategy for Novices | AIS Business-Strategy | Scoop.it
Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social.

 

How can a social media novice start thinking about implementing a social strategy? Perhaps you're from a small or mid-sized business, which still hasn't gotten on the social media bandwagon. Or you've tried a few things, like creating a Facebook page, but the magic didn't happen.

 

Here's a set of questions to go through before you dive into social media.

more...
No comment yet.
Scooped by Kuba Najman
Scoop.it!

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | AIS Business-Strategy | Scoop.it
having a 'mobile strategy' understates the importance of mobile.
more...
No comment yet.
Scooped by Kuba Najman
Scoop.it!

Social Media Marketing: 4 tips for developing a winning social media strategy

Social Media Marketing: 4 tips for developing a winning social media strategy | AIS Business-Strategy | Scoop.it

SUMMARY: The fear of falling behind in the latest social media trend may be causing another problem entirely -- wasting time and resources for your organization. Stretching your resources thin with social media can also dilute your organization’s message to your core audience.

A recent MarketingSherpa webinar, "Stop Wasting Time and Money on Social Media," sponsored by Eloqua, guides marketers through four tips for developing the most valuable social media strategy -- in time, money and a better overall message.

more...
No comment yet.
Rescooped by Kuba Najman from Ashcombe Economics
Scoop.it!

Are Tattoos an example of a Demerit Good?

Are Tattoos an example of a Demerit Good? | AIS Business-Strategy | Scoop.it

Beckham... what more can I say!


Via Debbie Gordon
more...
No comment yet.
Rescooped by Kuba Najman from Public Relations & Social Media Insight
Scoop.it!

Planning Your Social Media Strategy? Take a Cue from GE | Forbes

Planning Your Social Media Strategy? Take a Cue from GE | Forbes | AIS Business-Strategy | Scoop.it
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too?

 

[Excellent case study ~ Jeff]


Via Kelly Lieberman, Jenneil Peters, Jeff Domansky
more...
No comment yet.
Scooped by Kuba Najman
Scoop.it!

Six tips for building a successful B2B marketing strategy

Six tips for building a successful B2B marketing strategy | AIS Business-Strategy | Scoop.it

One of the recurring themes at our Funnel B2B marketing event this week was how businesses should come up with their social media strategy and how to measure the ROI.

 

For B2B marketers the challenge seems to be far more difficult than consumer brands, particularly when trying to get buy-in from senior executives.

 

Standard Life and Lloyd’s of London both gave presentations on how they use social and the stages they went through to set out KPIs.

 

We’ve already looked at how Standard Life uses LinkedIn and Twitter for B2B marketing, but here are six useful tips for building a successful B2B social strategy...

more...
No comment yet.