SUMMARY: B2B marketers can sabotage their social media efforts by using them as an old-school platform for a marketing message instead of generating leads by solving problems, Jeff Molander writes. Resist the desire to tell your company's personal story or business culture in favor of a larger aim: Solving customer's unique problems. And don't use social media for listening without making that data actionable by tying it into sales strategy, Molander writes.
Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social.
How can a social media novice start thinking about implementing a social strategy? Perhaps you're from a small or mid-sized business, which still hasn't gotten on the social media bandwagon. Or you've tried a few things, like creating a Facebook page, but the magic didn't happen.
Here's a set of questions to go through before you dive into social media.
SUMMARY: The fear of falling behind in the latest social media trend may be causing another problem entirely -- wasting time and resources for your organization. Stretching your resources thin with social media can also dilute your organization’s message to your core audience.
A recent MarketingSherpa webinar, "Stop Wasting Time and Money on Social Media," sponsored by Eloqua, guides marketers through four tips for developing the most valuable social media strategy -- in time, money and a better overall message.
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.