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Malaysia Airlines welcomes new Airbus A380s to fleet

Malaysia Airlines welcomes new Airbus A380s to fleet | Allplane: Airlines Strategy & Marketing | Scoop.it
Malaysia Airlines will add two new A380 aircraft to its fleet by the in the coming days as the carrier prepares to launch a new double daily A380 services between London Heathrow and Kuala Lumpur International Airport.
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Eva Air's Hello Kitty crazyness

Eva Air's Hello Kitty crazyness | Allplane: Airlines Strategy & Marketing | Scoop.it
I was aware of the Hello Kitty craze in some parts of Asia, but Taiwanese
airline Eva Air has taken to a whole new level.

First, as you might imagine, it's the specially decorated "Hello
Kitty Boeing 777"

But not only...you simply have to check the special Hello Kitty Eva
Air website out! I find this is a completely fascinating approach to an
airline website!

The experience is not just cosmetic: when you step into the Hello Kitty
Boeing 777, everything, absolutely everything, from the cr
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How do you like KLM's Dreamliner's look?

How do you like KLM's Dreamliner's look? | Allplane: Airlines Strategy & Marketing | Scoop.it
It is, admittedly, more traditional than the Icelandair Hekla Aurora
livery, but I think KLM's latest livery update fits amazingly well on the
Dutch airline's new Boeing 787 Dreamliners!
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Ripe for disruption. Who's going to be the Uber of private jets?

Ripe for disruption. Who's going to be the Uber of private jets? | Allplane: Airlines Strategy & Marketing | Scoop.it
While Uber and AirBnB were taking over the World and familiarizing millions
with the new collaborative economy, a new wave of entrepreneurs was busy
devising "the Uber of private jets". 

Startups such as California-based JetMe and Florida-based Jetsmarter aim to
disrupt the executive travel marketplace by making private jet hire a lot
more efficient. But, while Uber is facing lots of resistance from the
incumbent (the traditional taxi drivers), these private jet apps might
actually render
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Ripe for disruption. Who's going to be the Uber of private jets?

Ripe for disruption. Who's going to be the Uber of private jets? | Allplane: Airlines Strategy & Marketing | Scoop.it
While Uber and AirBnB were taking over the World and familiarizing millions
with the new collaborative economy, a new wave of entrepreneurs was busy
devising "the Uber of private jets". 

Startups such as California-based Jetme and Florida-based Jetsmarter aim to
disrupt the executive travel marketplace by making private jet hire a lot
more efficient. But, while Uber is facing lots of resistance from the
incumbent (the traditional taxi drivers), these private jet apps might
actually render
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Russian airlines & the crisis: UTair donwsizes to save itself

Russian airlines & the crisis: UTair donwsizes to save itself | Allplane: Airlines Strategy & Marketing | Scoop.it
While the previous article looked at how the economic crisis and the
plunging ruble is affecting Russian airlines, this one takes a deeper look
at one of the airlines that seems to have been hardest hit by this
financial storm, UTair.

UTair is not your typical airline, it grew out of a helicopter business
that serviced primarily the oil and gas business in Western Siberia, and,
despite commercial aviation now representing the largest share of its
revenue, it remains one of the largest civ
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Easyjet unveils its new livery

Easyjet unveils its new livery | Allplane: Airlines Strategy & Marketing | Scoop.it
As a regular Easyjet flyer I learned, with surprise, that the veteran low
cost airline was about to renew its livery.

No small thing, since this is the first change in Easyjet's livery design
since it got rid of the telephone number that used to decorate the sides of
its aircraft back in 1998.

Easyjet has also released this "making-off " video that I am sure airline
design fans will enjoy:

To be honest, I have mixed feelings about the new design...while I find
Easyjet's new livery freshe
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Dreamlining with Virgin Atlantic

Dreamlining with Virgin Atlantic | Allplane: Airlines Strategy & Marketing | Scoop.it
It arrived just in time for its 30th birthday. 

The very first of the 21 Dreamliners that Virgin Atlantic has on order has
just entered service on the London Heathrow to Boston route. 

If the Dreamliner looks absolutely great from the outside in Virgin
Atlantic's classy livery, the best of this aircraft might actually be
inside: larger windows, better humidity control in the cabin, dimming
lights, a more ergonomic design and, finally!...in-flight wi-fi.

The Dreamliner's cabin lights can b
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KLM is #happytohelp even other airlines' passengers

KLM is #happytohelp even other airlines' passengers | Allplane: Airlines Strategy & Marketing | Scoop.it
A lot has been said about airlines embracing social media as a customer
service tool, but what about using it as an outreach channel to get at
people flying on other airlines?

This is what KLM is doing in its new bold #happytohelp campaing.

During 5 days, a KLM social media team operating out of this glass office
at Amsterdam Schiphol airport monitored the main global social media
channels identifying travelers' concerns and issues, no matter what airline
were they flying...then sent out
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Photo-Gallery: Planespotting at Domodedovo airport, Moscow

Photo-Gallery: Planespotting at Domodedovo airport, Moscow | Allplane: Airlines Strategy & Marketing | Scoop.it
Right after attending the Etihad Airbus A380 presentation in Hamburg, I
flew to Moscow's Domodedovo airport.

This was to be no ordinary arrival, since, once I cleared passport control
and customs, a representative of Domodedovo airport administration picked
me up and led me to join a group of Russian planespotters that were 
enjoying one of the "planespotting days" that the airport organizes
regularly.

I have written earlier in this blog (actually on my very first Allplane
post, back in
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38 years later, Abba is back in Poland, again flying LOT

38 years later, Abba is back in Poland, again flying LOT | Allplane: Airlines Strategy & Marketing | Scoop.it
A lot has changed since the great Swedish band Abba made its first and only
visit to Poland in October 1976, at a time when the country was firmly
behind the Iron curtain.

One thing that hasn't changed though is that Abba traveled on-board a LOT
aircraft...now, Abba obviously does not exist anymore as a band, but its
songs and memories will be again be flying LOT.

The Polish flag carrier is helping promote the "Mamma Mia" musical, now on
show at Warsaw's ROMA theater and it has decorated
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Happy birthday! The Airbus Beluga turns 20

Happy birthday! The Airbus Beluga turns 20 | Allplane: Airlines Strategy & Marketing | Scoop.it
One of my favourite aircraft types is about to turn 20!

Indeed the strange-looking, but lovely, Airbus Beluga flew for the first
time on 13th September 1994 and it remains, to date, an essential component
of the complex logistical chain that keeps the European commercial aircraft
manufacturing industry going.

I have written about the Beluga before, so, if you would like to learn more
about it, I suggest you check the following articles.

"Visiting the home of the Beluga" (published on 30/10/13)

and

"Inside the World's strangest-looking airplane" (published on CNN, on
22/1/14)

Enjoy!

 

 
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LOT is looking for amateur film-makers

LOT is looking for amateur film-makers | Allplane: Airlines Strategy & Marketing | Scoop.it
Video is an amazing online marketing tool (just ask Air New Zealand!). This
is particularly true of content that is inspirational (and aspirational)
the sort of content that, for decades airlines have been using to sell
tickets. And, although, professional video still plays (and will continue
to do so) an important role in marketing campaigns, the increasing number
of people that have crossed the increasingly blurry line between consumers
and producers of content multiplies the pool of talent airlines can tap
when they wish to sell dreams.

It is in this context that Polish flag carrier, LOT, has just launched "
Travel Inspirations" a contest for amateur film-makers that wish to share
the graces of one of LOT's destinations by submitting a 45 second video
depicting it from a specific inspirational angle (food, shopping,
opportunities to practice outdoor sports).

The prize? You guess it...free tickets on LOT.

This initiative reminds me of Vueling's Instagram contest, where people
were asked to share their best shots of Vueling's destinations. In that
case, the 200 best pictures ended up decorating an Airbus A320 aircraft. I
could not find information about what use is LOT going to give to these
films, but I guess, besides the buzz it might generate, it is a nice (and
low cost) way to outsource the production of videos to be used in later
promotional campaigns.
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Are seaplanes ready for a European comeback? Croatia's European Coastal Airlines thinks so

Are seaplanes ready for a European comeback? Croatia's European Coastal Airlines thinks so | Allplane: Airlines Strategy & Marketing | Scoop.it
There was a time, before the start of the jet era, when seaplanes were
quite ubiquitous, of course that was a time when most aircraft had short
range, airport infrastructure was precarious, if existent at all, and
commercial traffic extremely thin...Pan Am operated the famous Clippers
and even...surprise, surprise!...Ryanair operated seaplanes as late as the
1980s, well before becoming the low cost giant we know today!

While there are parts of the World where seaplanes are still in use, like
the vast spaces of Canada and the Pacific Northwest or in the Maldives,
there is hardly any seaplane commercial operation in Europe, which keeps me
wondering why...

I am not an expert on seaplanes, but I am wondering whether it is because
the economics aren't just there, or is it the regulatory framework that
discourages this modality of transport...after all, wouldn't seaplanes make
for an efficient way to reach small communities and islands? I am thinking
about those remote outspots where it makes little sense to build an
maintain an airport while being, at the same time, the sort of isolated
destinations many affluent-but-short-of-time travelers would be willing to
get to for a nice holiday.

While I keep looking for an answer to these questions, the seaplane might
actually be poised to experience a European revival...

It is precisely in two of the countries that best combine the key elements
for seaplane success: a challenging geography with plenty of small islands
and strong tourist appeal.

Whereas Greece is currently reviewing a law that will facilitate the set up
of seaplane operations, next door in Croatia's Adriatic coast, interesting
projects are taking shape.

The Adriseaplanes initiative, supported by the European Union and the
Adriatic Cross-border Cooperation Programme (IPA), aims to links all of the
inhabited Croatian islands withing themselves and with the Croatian and
Italian mainlands through the use of seaplanes.

It is within this framework that Zagreb-based European Coastal Airlines
(ECA) is starting scheduled operations this coming May. The company plans
to invest €40M and create 400 jobs through the development of an Adriatic
regular network, using DeHavilland Twin Otter 300-6 and Grumman Goose
seaplanes.

I got in touch with ECA's management team to learn more details about this
very original project. What follows are the replies of ECA's CEO Klaus
Dieter Martin to my interview:

Q: ECA is launching this coming May. Is it going to be a seasonal service
only or year-round?

A: We will be flying all year around to most of our destinations, as we are
seeing our service not only as a touristic bonus, but as an infrastructure
project, which shall create sustainable jobs on the islands and enrich the
life of the poeple of the islands, as well as their possibilities to reach
the mainland fast, reliable and environmentally friendly.

Q: Is it going to operate regular scheduled services or on demand, or a mix
of both?

A: We will be the first scheduled seaplane operator in Europe, flying to
our destinations daily at least twice. We are ready to increasy rotations
to frequented islands according to demand and additionally we are getting
already requests for charter operations and will fly for sure as well upon
special demand, es we can reach places in the adriatic no other airline can
service.

Q: What range of prices can be expected?

A: Prices will be affordable for Croatian citizens and tourists alike. You
need to know here that it is our utmost goal to keep the rates of our
tickets as affordable as possible. Croatian Buying power is - compared to
european average - considerably lower which makes this task even harder. We
will support our ticket prices with additional revenues we will be
generating, such as Food & Drinks Sales at our destinations. Rates will
start as little as 99 HRK (13EUR) and depend on the flight and the booking
situation.

Q: Any plans to expand the service to other locations?

A: Our plans are to start operating in 2014 in Croatia and even connect
Italy with Zadar already. We started communications in Ancona in order to
realise this amazing connection already in 2014. In 2015 we will look into
connecting the northern adriatic and new locations in the South. A 2nd
phase of our project includes the european expansion to other destinations
in the Mediterranean.

Q: There are few seaplane operations in Europe...Why seaplanes are not more
commonly used in Europe to serve small islands and remote coastal
locations?

A: Very well observed, indeed there is a high potential in Europe to
operate seaplanes for locations which are remote. The European Union
expresses its interest in developing seaplane operations in Europe as they
do see the potential of this efficient connectivity here, too.

We are pioneering in this field and are paving the way for others to come.
And this is basically the reason, too. What we want to create is as special
as complex - we want to fly with seaplane to harbours in the adriatic.
Luckely the Croatian laws are regulating seaplane operations, nevertheless
there is a lot to do before you can start flying.

Have a look how the Maldives developed since the seaplane operation started
- from reaching only Male in a simple way and than take water taxis for
hours you are now reaching islands which only developed because of seaplane
operations.

Now imagine this in Europe, the Med etc. The potential is tremendous.

Q: Are your seaports located inside ports? do you own and operate all of
them?

A: Our locations are always inside ports - where the passenger
transportation is happening. This is related to various facts, two of them
are that

1) We need sheltered positions for our seaplane operations and the ports
are regularly best sheltered and

2) we would like to decrease traffic and not increase because we are
located in places where people have a hard time to go to make use of our
services.

The seaports you see on our website are the orginal project plans, due to a
lack of time we will start with a reduced form, such as a jetty and
passenger facilities on land.

Q: Any estimated figures about this upcoming seaplane operation that you
could share with our readers?

A: The key figures of our project: We want to invest in excess of 40
Million Euros in the first two years and create more than 400 jobs.
Research made in these fields come to the conclusion that 3rd parties will
create another min. of 800 jobs on top related to our services. In a
country like Croatia with a youth unemployment of almost 50% and a general
unemployment rate of more than 20% we believe this is a great
infrastructure project - not only for us, but for the Republic of Croatia.
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Bring back the seaplane!

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Icelandair's Hekla Aurora Boeing 757 is stunningly beautiful

Icelandair's Hekla Aurora Boeing 757 is stunningly beautiful | Allplane: Airlines Strategy & Marketing | Scoop.it
I have always found the Boeing 757 one of the most beautiful aircraft
ever (so sad to see so few of them left!) and, although, I have yet to
visit, my understanding is that Iceland is one of the most beautiful places
on Earth. So, I, necessarily, got quite excited when I learned that
Icelandair had actually combined the beauty of the two them to create one
of the most eye-catching aircraft liveries out there.

And my excitement only grew when I landed on Icelandair's dedicated Hekla
Aurora
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A look at India's new airline: Vistara

A look at India's new airline: Vistara | Allplane: Airlines Strategy & Marketing | Scoop.it
I have been following with interest the launch of India's newest airline:
Vistara

Vistara is a joint venture between Tata, one of India's oldest and largest
business conglomerates, and Singapore Airlines (for example, Vistara's
frequent flyer programme is linked to Singapore's one).

Vistara's market entry comes at an interesting time, when the Indian
airline industry as a whole, and helped by lower oil prices, is expected to
make money, following a decade that saw large capacity expansion, fierce
competition and consolidation, including the demise of an iconic airline
such as Kingfisher.

Another interesting point is that unlike most of the airlines that sprung
up in the last decade of air market liberalization, Vistara is going to
operate a full service model with three classes in internal flights
(business, premium economy and economy), with its Airbus A320s (it has
already received five of them and the sixth will arrive shortly) in a
148-seat configuration (with a 16/36/96 class arrangement).

For the time being Vistara is focused on a small number of cities, with
most of its frequencies on the trunk route Delhi-Mumbai, but also flying
from the Indian capital to Ahmedabad, Goa and Hyderabad and from Mumbai to
Ahmedabad also.

An project to keep an eye on...looks promising!

Picture: Vistara
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Guest post: The demise of Cyprus Airways

Guest post: The demise of Cyprus Airways | Allplane: Airlines Strategy & Marketing | Scoop.it
By Bernard Musyk

Cyprus Airways disappeared in mid January; the EU deemed a €102m state aid
package received by the company as illegal, forcing the airline to return
€65M. Unable to do so, the company was declared unviable and had its flying
licence revoked.

During the last few weeks of Cyprus Airways’ long life, I was surprised to
hear from the Cypriot Finance Minister that ‘the era of thoughtlessly
throwing money at the carrier has passed’ followed by a statement from the
President of
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How much does an Airbus cost?

How much does an Airbus cost? | Allplane: Airlines Strategy & Marketing | Scoop.it
How much does an airliner cost? I get this question quite often, and,
although I always try to explain that there is no single "price".

Aircraft prices can differ significantly, even when talking about one
specific type of aircraft, and hardly anyone might be paying the "official"
catalogue price, because  of large order discounts, differences in engines,
interiors, etc. 

However, and to set things in context, the following table, that I have
received today from Airbus, is quite illustrat
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Norwegian takes root in Barcelona

Norwegian takes root in Barcelona | Allplane: Airlines Strategy & Marketing | Scoop.it
Can you think of any better location to host an airline's offices than a
former airport control tower?

Norwegian's new office: Barcelona's old control tower (this airport
function was moved to a new building when most of Barcelona's traffic moved
to the new T1 terminal 

Norwegian's now commands, quite literally,  a privileged position
at Barcelona airport.

The inauguration of its new offices at Barcelona's airport former control
tower, attended by the company's CEO, Bjørn Kjos, is a stro
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Etihad starts flying the A380

Etihad starts flying the A380 | Allplane: Airlines Strategy & Marketing | Scoop.it
Last September I had the privilege to witness the unveiling of both
Etihad's new livery and its first Airbus A380. 

At the time the aircraft was not fully ready, so we could see it only from
the outside (although we were treated to a spectacular show!)

Well, glad to report that that very first Airbus A380 has finally been
delivered and taken to the skies. Here is a nice pic of this
moment, courtesy of Airbus.
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Fantastic time-lapse video showing air traffic over the UK

Fantastic time-lapse video showing air traffic over the UK | Allplane: Airlines Strategy & Marketing | Scoop.it
Following the success of the awesome European air traffic time-lapse video
they released last spring, NATS, the organization that controls air traffic
in the United Kingdom, has done it again.

This time is a spectacular time-lapse of air traffic over the British
isles, including commercial, general aviation and military traffic.

Simply amazing! Watch it and think about it next time you are up in the
air!
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Norwegian's campaign aims to fix sunshine deficit

Norwegian's campaign aims to fix sunshine deficit | Allplane: Airlines Strategy & Marketing | Scoop.it
Although Air New Zealand's videos have been featuring prominently in this
section of late, airline marketing creativity is by no means the preserve
of the kiwis...

The next campaign of note takes us, quite literally, to the other side of
the globe, and to another land of unspeakable natural beauty.

And a beautiful land it might be, but without much in the way of
sunshine...but no problem, since local airlines have been busy linking the
main Norwegian cities with sea-and-sun destinations of Southern Europe and
the Canary Islands.

The quest for the Southern sun is at the core of Norwegian's latest
campaign, as the airline aims to find the palest person in Oslo and send
him, or her, to one its sunniest destinations...Watch the video and see how
they do it..quite amazing!
Allplane 's insight:

A really cool campaign

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An exhibition revisits 95 years of KLM

An exhibition revisits 95 years of KLM | Allplane: Airlines Strategy & Marketing | Scoop.it
A bunch of airlines are reaching a venerable age, Air France turned 80 last
year, Iberia is 87...but KLM, at 95, remains the oldest airline in the
World in continuous operation.

Exploring the past of the Dutch airline is, thus, pretty much synonymous to
revisiting the history of commercial aviation. The exhibition "Exploring
KLM's 95-year journey", held at the Jan van der Togt Museum, a stone's
throw from KLM's Amsterdam Schiphol base, is a nice way to do just that, as
well as being also
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Big day for Etihad: new livery & first Airbus A380 rolled-out

Big day for Etihad: new livery & first Airbus A380 rolled-out | Allplane: Airlines Strategy & Marketing | Scoop.it
Last Thursday was an important day for Etihad, the Abu Dhabi-based airline
rolled-out, at once, a new corporate livery and its first Airbus A380.

I had the chance to attend the roll-out event, that took place outdoors at
Airbus' Finkenwerder factory, near Hamburg, and enjoy the magnificent show
that highlighted these two major milestones in the life of the fast-growing
11-year old airline.

Minutes before the roll-out ceremony the expectation is mounting...Etihad's
very first A380 will rol
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First (and last?) flight on a MD-11

First (and last?) flight on a MD-11 | Allplane: Airlines Strategy & Marketing | Scoop.it
A few weeks ago I had the chance to fly for the very first time an iconic
aircraft, a McDonnell Douglas MD-11 on the San Francisco-Amsterdam Schiphol
route.

First, and, very likely last time for me, as well, because there are just
four of them operating commercially and the only airline that operates
them, the Dutch flag carrier KLM, plans to withdraw them by the end of
2014.

The MD-11, a more modern derivative of the DC-10 (that has also recently
withdrawn from commercial service by the last airline operating it, Biman
of Bangladesh) his easily recognizable because of its 3-engine
configuration, that gave it a very characteristic shape.

A closer view of the KLM MD-11 that flew us from San Francisco, here at
Amsterdam Schiphol airport shortly after landing

Although it might not be as efficient or lack the amenities of more modern
wide-body aircraft, I am sure, the three-engined airliner is going to be
missed by the aviation enthusiast community!
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Russian new low cost carrier Dobrolet presents its first aircraft

Russian new low cost carrier Dobrolet presents its first aircraft | Allplane: Airlines Strategy & Marketing | Scoop.it
Dobrolet, the new Russian low cost carrier, that is expected to take soon
to the skies, has unveiled its first aircraft: a Boeing 737-800NG just out
of the paint-shop.

Still early to go into much detail but here are a few facts about Dobrolet:
it is Aeroflot's bet on the growth of development of the low cost airline
industry in Russia, it will operate a fleet of Boeing 737-800NG aircraft,
flying out of Moscow and covering a network of cities in the European part
of Russia.

The novelty, and what makes this airline launch particularly interesting,
is that Dobrolet is that for the time being going to be the only carrier in
the Russian market operating under a pure low cost model.

And that's all for now, but you can rest assured this is a topic I will
revisit really soon!

Note: I work for Dobrolet
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