Allplane: Airline...
Follow
Find
13.7K views | +1 today
 
Scooped by Allplane
onto Allplane: Airlines Strategy & Marketing
Scoop.it!

Mallya's $2.1 billion deal with Diageo may bring relief to Kingfisher Airlines

Mallya's $2.1 billion deal with Diageo may bring relief to Kingfisher Airlines | Allplane: Airlines Strategy & Marketing | Scoop.it
Liquor baron Vijay Mallya's .1 billion deal to sell a stake in United Spirits could throw a lifeline to his grounded Kingfisher Airlines, although pulling the carrier back from the brink will not be easy.
more...
No comment yet.
Allplane: Airlines Strategy & Marketing
Your new post is loading...
Your new post is loading...
Scooped by Allplane
Scoop.it!

Airline apps for the Apple Watch

Airline apps for the Apple Watch | Allplane: Airlines Strategy & Marketing | Scoop.it
The Apple Watch is not yet in the stores but some airlines have already
been busy developing their own apps for the new Apple gadget.

In fact, the new Apple device seems specially suited to the needs of the
air traveler, phone apps are handy and convenient and have been widely
embraced by passengers and airlines alike, but there is still that little
annoying step when you need to take the phone out of your pocket and start
brwosing through the different apps.

The Apple Watch sorts that st
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Eva Air's Hello Kitty crazyness

Eva Air's Hello Kitty crazyness | Allplane: Airlines Strategy & Marketing | Scoop.it
I was aware of the Hello Kitty craze in some parts of Asia, but Taiwanese
airline Eva Air has taken to a whole new level.

First, as you might imagine, it's the specially decorated "Hello
Kitty Boeing 777"

But not only...you simply have to check the special Hello Kitty Eva
Air website out! I find this is a completely fascinating approach to an
airline website!

The experience is not just cosmetic: when you step into the Hello Kitty
Boeing 777, everything, absolutely everything, from the cr
more...
No comment yet.
Scooped by Allplane
Scoop.it!

How do you like KLM's Dreamliner's look?

How do you like KLM's Dreamliner's look? | Allplane: Airlines Strategy & Marketing | Scoop.it
It is, admittedly, more traditional than the Icelandair Hekla Aurora
livery, but I think KLM's latest livery update fits amazingly well on the
Dutch airline's new Boeing 787 Dreamliners!
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Ripe for disruption. Who's going to be the Uber of private jets?

Ripe for disruption. Who's going to be the Uber of private jets? | Allplane: Airlines Strategy & Marketing | Scoop.it
While Uber and AirBnB were taking over the World and familiarizing millions
with the new collaborative economy, a new wave of entrepreneurs was busy
devising "the Uber of private jets". 

Startups such as California-based JetMe and Florida-based Jetsmarter aim to
disrupt the executive travel marketplace by making private jet hire a lot
more efficient. But, while Uber is facing lots of resistance from the
incumbent (the traditional taxi drivers), these private jet apps might
actually render
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Ripe for disruption. Who's going to be the Uber of private jets?

Ripe for disruption. Who's going to be the Uber of private jets? | Allplane: Airlines Strategy & Marketing | Scoop.it
While Uber and AirBnB were taking over the World and familiarizing millions
with the new collaborative economy, a new wave of entrepreneurs was busy
devising "the Uber of private jets". 

Startups such as California-based Jetme and Florida-based Jetsmarter aim to
disrupt the executive travel marketplace by making private jet hire a lot
more efficient. But, while Uber is facing lots of resistance from the
incumbent (the traditional taxi drivers), these private jet apps might
actually render
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Russian airlines & the crisis: UTair donwsizes to save itself

Russian airlines & the crisis: UTair donwsizes to save itself | Allplane: Airlines Strategy & Marketing | Scoop.it
While the previous article looked at how the economic crisis and the
plunging ruble is affecting Russian airlines, this one takes a deeper look
at one of the airlines that seems to have been hardest hit by this
financial storm, UTair.

UTair is not your typical airline, it grew out of a helicopter business
that serviced primarily the oil and gas business in Western Siberia, and,
despite commercial aviation now representing the largest share of its
revenue, it remains one of the largest civ
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Easyjet unveils its new livery

Easyjet unveils its new livery | Allplane: Airlines Strategy & Marketing | Scoop.it
As a regular Easyjet flyer I learned, with surprise, that the veteran low
cost airline was about to renew its livery.

No small thing, since this is the first change in Easyjet's livery design
since it got rid of the telephone number that used to decorate the sides of
its aircraft back in 1998.

Easyjet has also released this "making-off " video that I am sure airline
design fans will enjoy:

To be honest, I have mixed feelings about the new design...while I find
Easyjet's new livery freshe
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Dreamlining with Virgin Atlantic

Dreamlining with Virgin Atlantic | Allplane: Airlines Strategy & Marketing | Scoop.it
It arrived just in time for its 30th birthday. 

The very first of the 21 Dreamliners that Virgin Atlantic has on order has
just entered service on the London Heathrow to Boston route. 

If the Dreamliner looks absolutely great from the outside in Virgin
Atlantic's classy livery, the best of this aircraft might actually be
inside: larger windows, better humidity control in the cabin, dimming
lights, a more ergonomic design and, finally!...in-flight wi-fi.

The Dreamliner's cabin lights can b
more...
No comment yet.
Scooped by Allplane
Scoop.it!

KLM is #happytohelp even other airlines' passengers

KLM is #happytohelp even other airlines' passengers | Allplane: Airlines Strategy & Marketing | Scoop.it
A lot has been said about airlines embracing social media as a customer
service tool, but what about using it as an outreach channel to get at
people flying on other airlines?

This is what KLM is doing in its new bold #happytohelp campaing.

During 5 days, a KLM social media team operating out of this glass office
at Amsterdam Schiphol airport monitored the main global social media
channels identifying travelers' concerns and issues, no matter what airline
were they flying...then sent out
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Photo-Gallery: Planespotting at Domodedovo airport, Moscow

Photo-Gallery: Planespotting at Domodedovo airport, Moscow | Allplane: Airlines Strategy & Marketing | Scoop.it
Right after attending the Etihad Airbus A380 presentation in Hamburg, I
flew to Moscow's Domodedovo airport.

This was to be no ordinary arrival, since, once I cleared passport control
and customs, a representative of Domodedovo airport administration picked
me up and led me to join a group of Russian planespotters that were 
enjoying one of the "planespotting days" that the airport organizes
regularly.

I have written earlier in this blog (actually on my very first Allplane
post, back in
more...
No comment yet.
Scooped by Allplane
Scoop.it!

38 years later, Abba is back in Poland, again flying LOT

38 years later, Abba is back in Poland, again flying LOT | Allplane: Airlines Strategy & Marketing | Scoop.it
A lot has changed since the great Swedish band Abba made its first and only
visit to Poland in October 1976, at a time when the country was firmly
behind the Iron curtain.

One thing that hasn't changed though is that Abba traveled on-board a LOT
aircraft...now, Abba obviously does not exist anymore as a band, but its
songs and memories will be again be flying LOT.

The Polish flag carrier is helping promote the "Mamma Mia" musical, now on
show at Warsaw's ROMA theater and it has decorated
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Happy birthday! The Airbus Beluga turns 20

Happy birthday! The Airbus Beluga turns 20 | Allplane: Airlines Strategy & Marketing | Scoop.it
One of my favourite aircraft types is about to turn 20!

Indeed the strange-looking, but lovely, Airbus Beluga flew for the first
time on 13th September 1994 and it remains, to date, an essential component
of the complex logistical chain that keeps the European commercial aircraft
manufacturing industry going.

I have written about the Beluga before, so, if you would like to learn more
about it, I suggest you check the following articles.

"Visiting the home of the Beluga" (published on 30/10/13)

and

"Inside the World's strangest-looking airplane" (published on CNN, on
22/1/14)

Enjoy!

 

 
more...
No comment yet.
Scooped by Allplane
Scoop.it!

LOT is looking for amateur film-makers

LOT is looking for amateur film-makers | Allplane: Airlines Strategy & Marketing | Scoop.it
Video is an amazing online marketing tool (just ask Air New Zealand!). This
is particularly true of content that is inspirational (and aspirational)
the sort of content that, for decades airlines have been using to sell
tickets. And, although, professional video still plays (and will continue
to do so) an important role in marketing campaigns, the increasing number
of people that have crossed the increasingly blurry line between consumers
and producers of content multiplies the pool of talent airlines can tap
when they wish to sell dreams.

It is in this context that Polish flag carrier, LOT, has just launched "
Travel Inspirations" a contest for amateur film-makers that wish to share
the graces of one of LOT's destinations by submitting a 45 second video
depicting it from a specific inspirational angle (food, shopping,
opportunities to practice outdoor sports).

The prize? You guess it...free tickets on LOT.

This initiative reminds me of Vueling's Instagram contest, where people
were asked to share their best shots of Vueling's destinations. In that
case, the 200 best pictures ended up decorating an Airbus A320 aircraft. I
could not find information about what use is LOT going to give to these
films, but I guess, besides the buzz it might generate, it is a nice (and
low cost) way to outsource the production of videos to be used in later
promotional campaigns.
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Brussels Airlines Tintin livery

Brussels Airlines Tintin livery | Allplane: Airlines Strategy & Marketing | Scoop.it
I am really thrilled to write this post.

Many original and beautiful liveries have passed through the pages of this
blog...but today's is not just another fancy livery...today's post is about
one of my (fictional) heroes: Tintin.

Brussels Airlines has joined forces with Moulinsart, publisher of Hergé's
masterworks, to unveil a Tintin-themed Airbus A320.

The fact that this is the first time a Tintin-liveried airliner has taken
to the skies kind of amazes me, since, given the constant presence of all
sort of flying machines on Hergé's work and the Tintin's predilection
for travel, it just feels so natural to have him on a plane!

On this occasion the motive, the shark-shaped mini-submarine in Tintin's "
Red Rackham's Treasure", is maritime rather than aeronautic, however the
link between Tintin and all sort of aeronautical activity is strong
throughout all of Tintin's adventures.  And I mean "aeronautical" in a
really broad sense, since the Belgian reporter even managed to land on the
Moon ahead of Neil Armstrong and the Apollo XI crew!

In case you were wondering, Tintin is not only on the outside of the
aircraft, the interior is also Tintin-themed!

How many children have got their first glimpse of the World and of distant
lands through the adventures of Tintin?

The best in-flight entertainment ever!

Even if leave aside military aircraft, private airplanes and spacecraft,
the amount of commercial aircraft of all types that appear on Tintin's
adventures is remarkable, and always drawn with the outmost attention to
detail.

As a curiosity, given the topic of this post, Tintin flew on Sabena, the
historical Belgian flag carrier and ancestor of Brussels Airlines, on at
least one occasion, when traveling to Geneva in the company of Captain
Haddock during "The Calculus Affair"!

Being Belgian, Tintin's Sabena flight was not totally unexpected!

It is also remarkable how Tintin's modes of transportation evolved over
decades, in parallel with technological advances in the real World. To the
delight of tintinologists, many of these details have been skillfully
compiled by Michael Farr in its magistral "Tintin: The Complete Companion:
The Complete Guide to Tintin's World". 

If in its early adventures Tintin traveled mainly by sea, he soon became an
early adopter of air travel. The aircraft he travels on reflect the same
evolution over the decades. A case in point: in the first edition of "The
Black Island", published in 1938, Tintin flies back home on an Italian-made
Savoia-Marchetti S73P, whereas later, post-war editions were amended to
show him boarding a tri-engined De Havilland DH-121 Trident jet of BEA
(British European Airways, one of the airlines that later merged to form
British Airways)

On "King's Ottokar Sceptre" the Savoia-Marchetti S73P makes another
appearance, together with an unidentified seplane that ressembles a
Catalina flying boat, although with some remarkable differences. Judge by
yourselves...Anyone can id it?

 

 

In addition to Sabena's role, another historical European airline
appears on "The Calculus Affair": upon arrival at Geneva Cointrin airport,
Tintin and Haddock are shown disembarking their Sabena DC-6 through
a Swissair ladder.

When I saw this, I couldn't but remark how the fate of these two airlines
would become entangled a few decades later, in the late 90s and early 2000s
when Swissair's catastrofic decision to acquire an equity stake in Sabena
led to the subsequent bankruptcy of both airlines and the demise of the
Qualiflyer alliance. Ironically, the two airlines were salvaged
and "re-launched" as Brussels Airlines and Swiss respectively and they find
themselves together again, this time under the Lufthansa group umbrella. 

 

 

Other Tintin albums with noticeable airline presence are "Tintin in Tibet
", where Tintin and Haddock are seen first disembarking from an Air India
Lockheed Constellation at Delhi airport and, later in the book, rushing
to board a DC-3 aircraft of the same airline that takes them to Kathmandu,
en route to search for their friend Chang, presumed dead after a DC-3 crash
in the Himalayas.

 

In later albums Tintin fully embraces the jet era.

"Flight to Sidney", where else?

On "Flight 714" a Qantas Boeing 707 (an aircraft type that the Australian
airline indeed operated) is shown, in all its glory, at Djakarta airport,
whereas on "Tintin and the Picaros", Tintin and his companions fly to South
America on a four-engined jet that ressembles a Boeing 707.

The closing moment of Tintin's  adventures. Remarkably, they straddle a
period that goes from the time of the large ocean liners to the Jumbo jet
era

It is remarkable that the very last scence of all of Tintin's albums
(leaving aside the unfinished "Tintin and the Alph-Art") is that of a
magnificent Boeing 747 flying the hero back home.

This is, by no means, an exhaustive recollection of all airline moments on
Tintin's books, I am aware that I have left some behind, for example the
occasion, on "The Red Sea Sharks" when Tintin and Haddock find themselves
crash-landing on a DC-3 while flying between  the imaginary city of
Wadesdah and Beirut...Here I just intended to illustrate Tintin's strong
connection to air travel and commercial aircraft. It is possibly not an
exageration to state that there are few, if any, fictional characters whose
presence on an aircraft livery is more deservedly justified.

Some facts and figures about Brussels Airlines Tintin #SNRackham Airbus
A320

Brussels Airlines has also put together some videos about the making-off
and unveiling of the Tintin #SNRackham Airbus. You have until 2019 to fly
on it!
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Icelandair's Hekla Aurora Boeing 757 is stunningly beautiful

Icelandair's Hekla Aurora Boeing 757 is stunningly beautiful | Allplane: Airlines Strategy & Marketing | Scoop.it
I have always found the Boeing 757 one of the most beautiful aircraft
ever (so sad to see so few of them left!) and, although, I have yet to
visit, my understanding is that Iceland is one of the most beautiful places
on Earth. So, I, necessarily, got quite excited when I learned that
Icelandair had actually combined the beauty of the two them to create one
of the most eye-catching aircraft liveries out there.

And my excitement only grew when I landed on Icelandair's dedicated Hekla
Aurora
more...
No comment yet.
Scooped by Allplane
Scoop.it!

A look at India's new airline: Vistara

A look at India's new airline: Vistara | Allplane: Airlines Strategy & Marketing | Scoop.it
I have been following with interest the launch of India's newest airline:
Vistara

Vistara is a joint venture between Tata, one of India's oldest and largest
business conglomerates, and Singapore Airlines (for example, Vistara's
frequent flyer programme is linked to Singapore's one).

Vistara's market entry comes at an interesting time, when the Indian
airline industry as a whole, and helped by lower oil prices, is expected to
make money, following a decade that saw large capacity expansion, fierce
competition and consolidation, including the demise of an iconic airline
such as Kingfisher.

Another interesting point is that unlike most of the airlines that sprung
up in the last decade of air market liberalization, Vistara is going to
operate a full service model with three classes in internal flights
(business, premium economy and economy), with its Airbus A320s (it has
already received five of them and the sixth will arrive shortly) in a
148-seat configuration (with a 16/36/96 class arrangement).

For the time being Vistara is focused on a small number of cities, with
most of its frequencies on the trunk route Delhi-Mumbai, but also flying
from the Indian capital to Ahmedabad, Goa and Hyderabad and from Mumbai to
Ahmedabad also.

An project to keep an eye on...looks promising!

Picture: Vistara
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Guest post: The demise of Cyprus Airways

Guest post: The demise of Cyprus Airways | Allplane: Airlines Strategy & Marketing | Scoop.it
By Bernard Musyk

Cyprus Airways disappeared in mid January; the EU deemed a €102m state aid
package received by the company as illegal, forcing the airline to return
€65M. Unable to do so, the company was declared unviable and had its flying
licence revoked.

During the last few weeks of Cyprus Airways’ long life, I was surprised to
hear from the Cypriot Finance Minister that ‘the era of thoughtlessly
throwing money at the carrier has passed’ followed by a statement from the
President of
more...
No comment yet.
Scooped by Allplane
Scoop.it!

How much does an Airbus cost?

How much does an Airbus cost? | Allplane: Airlines Strategy & Marketing | Scoop.it
How much does an airliner cost? I get this question quite often, and,
although I always try to explain that there is no single "price".

Aircraft prices can differ significantly, even when talking about one
specific type of aircraft, and hardly anyone might be paying the "official"
catalogue price, because  of large order discounts, differences in engines,
interiors, etc. 

However, and to set things in context, the following table, that I have
received today from Airbus, is quite illustrat
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Norwegian takes root in Barcelona

Norwegian takes root in Barcelona | Allplane: Airlines Strategy & Marketing | Scoop.it
Can you think of any better location to host an airline's offices than a
former airport control tower?

Norwegian's new office: Barcelona's old control tower (this airport
function was moved to a new building when most of Barcelona's traffic moved
to the new T1 terminal 

Norwegian's now commands, quite literally,  a privileged position
at Barcelona airport.

The inauguration of its new offices at Barcelona's airport former control
tower, attended by the company's CEO, Bjørn Kjos, is a stro
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Etihad starts flying the A380

Etihad starts flying the A380 | Allplane: Airlines Strategy & Marketing | Scoop.it
Last September I had the privilege to witness the unveiling of both
Etihad's new livery and its first Airbus A380. 

At the time the aircraft was not fully ready, so we could see it only from
the outside (although we were treated to a spectacular show!)

Well, glad to report that that very first Airbus A380 has finally been
delivered and taken to the skies. Here is a nice pic of this
moment, courtesy of Airbus.
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Fantastic time-lapse video showing air traffic over the UK

Fantastic time-lapse video showing air traffic over the UK | Allplane: Airlines Strategy & Marketing | Scoop.it
Following the success of the awesome European air traffic time-lapse video
they released last spring, NATS, the organization that controls air traffic
in the United Kingdom, has done it again.

This time is a spectacular time-lapse of air traffic over the British
isles, including commercial, general aviation and military traffic.

Simply amazing! Watch it and think about it next time you are up in the
air!
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Norwegian's campaign aims to fix sunshine deficit

Norwegian's campaign aims to fix sunshine deficit | Allplane: Airlines Strategy & Marketing | Scoop.it
Although Air New Zealand's videos have been featuring prominently in this
section of late, airline marketing creativity is by no means the preserve
of the kiwis...

The next campaign of note takes us, quite literally, to the other side of
the globe, and to another land of unspeakable natural beauty.

And a beautiful land it might be, but without much in the way of
sunshine...but no problem, since local airlines have been busy linking the
main Norwegian cities with sea-and-sun destinations of Southern Europe and
the Canary Islands.

The quest for the Southern sun is at the core of Norwegian's latest
campaign, as the airline aims to find the palest person in Oslo and send
him, or her, to one its sunniest destinations...Watch the video and see how
they do it..quite amazing!
Allplane 's insight:

A really cool campaign

more...
No comment yet.
Scooped by Allplane
Scoop.it!

An exhibition revisits 95 years of KLM

An exhibition revisits 95 years of KLM | Allplane: Airlines Strategy & Marketing | Scoop.it
A bunch of airlines are reaching a venerable age, Air France turned 80 last
year, Iberia is 87...but KLM, at 95, remains the oldest airline in the
World in continuous operation.

Exploring the past of the Dutch airline is, thus, pretty much synonymous to
revisiting the history of commercial aviation. The exhibition "Exploring
KLM's 95-year journey", held at the Jan van der Togt Museum, a stone's
throw from KLM's Amsterdam Schiphol base, is a nice way to do just that, as
well as being also
more...
No comment yet.
Scooped by Allplane
Scoop.it!

Big day for Etihad: new livery & first Airbus A380 rolled-out

Big day for Etihad: new livery & first Airbus A380 rolled-out | Allplane: Airlines Strategy & Marketing | Scoop.it
Last Thursday was an important day for Etihad, the Abu Dhabi-based airline
rolled-out, at once, a new corporate livery and its first Airbus A380.

I had the chance to attend the roll-out event, that took place outdoors at
Airbus' Finkenwerder factory, near Hamburg, and enjoy the magnificent show
that highlighted these two major milestones in the life of the fast-growing
11-year old airline.

Minutes before the roll-out ceremony the expectation is mounting...Etihad's
very first A380 will rol
more...
No comment yet.
Scooped by Allplane
Scoop.it!

First (and last?) flight on a MD-11

First (and last?) flight on a MD-11 | Allplane: Airlines Strategy & Marketing | Scoop.it
A few weeks ago I had the chance to fly for the very first time an iconic
aircraft, a McDonnell Douglas MD-11 on the San Francisco-Amsterdam Schiphol
route.

First, and, very likely last time for me, as well, because there are just
four of them operating commercially and the only airline that operates
them, the Dutch flag carrier KLM, plans to withdraw them by the end of
2014.

The MD-11, a more modern derivative of the DC-10 (that has also recently
withdrawn from commercial service by the last airline operating it, Biman
of Bangladesh) his easily recognizable because of its 3-engine
configuration, that gave it a very characteristic shape.

A closer view of the KLM MD-11 that flew us from San Francisco, here at
Amsterdam Schiphol airport shortly after landing

Although it might not be as efficient or lack the amenities of more modern
wide-body aircraft, I am sure, the three-engined airliner is going to be
missed by the aviation enthusiast community!
more...
No comment yet.