Air New Zealand has produced hilarious in-flight safety demonstration video.That hairy footed seatmate next to you could just save your life - or at least make the safety video fun to watch. A great example of creative thinking in marketing.
The four-minute video took three days to shoot and is a collaboration between the airline and Academy Award-winning Weta Workshop and Weta Digital, the production company behind the "Lord of the Rings" trilogy.
The result is perhaps the most well-produced safety video ever. It certainly thumps those uninspiring computer-generated efforts.
Curated by Kenneth Mikkelsen on: www.scoop.it/t/knowledge-broker
Via Kenneth Mikkelsen