Veille Scientifique Agroalimentaire - Agronomie
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Veille Scientifique Agroalimentaire - Agronomie
Un concentré de nouveautés dans les domaines de l'Agroalimentaire et l'Agronomie. (AgroSup Dijon, Université de Bourgogne Franche-Comté)
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Rescooped by Pierre-André Marechal from Sustain Our Earth
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The Extraordinary Science of Addictive Junk Food

The Extraordinary Science of Addictive Junk Food | Veille Scientifique Agroalimentaire - Agronomie | Scoop.it

Inside the hyperengineered, savagely marketed, addiction-creating battle for American "stomach share."

 

[Adapted from “Salt Sugar Fat: How the Food Giants Hooked Us,” by Michael Moss, an investigative reporter for The Times.]

 

The public and the food companies have known for decades now that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

 

I talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.’s. Some were willing whistle-blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry’s operations.

 

What follows is a series of small case studies of a handful of characters whose work then, and perspective now, sheds light on how the foods are created and sold to people who, while not powerless, are extremely vulnerable to the intensity of these companies’ industrial formulations and selling campaigns.


Via Pamir Kiciman, The DoctorsPlace, SustainOurEarth
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Pamir Kiciman's curator insight, February 24, 2013 12:47 PM

This is a long and thorough excerpt from the book on newyorktimes.com and is a MUST-READ.

Rescooped by Pierre-André Marechal from Science News
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Sleeping in During the Weekend Can Make You Fat

Sleeping in During the Weekend Can Make You Fat | Veille Scientifique Agroalimentaire - Agronomie | Scoop.it
After a busy week with short nights, many use the weekend to make up for lost hours of sleep. Not a healthy habit, says researcher Paulien Barf of the University of Groningen, the Netherlands.

Via Sakis Koukouvis
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