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Rescooped by Carlos Polaino Jiménez from Curation & The Future of Publishing
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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | Agrobrokercommunitymanager | Scoop.it

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 


Via Guillaume Decugis
Carlos Polaino Jiménez's insight:

Otra forma de ajustar nuestra segmentación del mercado. 

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mark ivey 's curator insight, March 9, 2014 12:31 PM

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

David Enríquez's curator insight, March 18, 2014 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 2014 7:11 AM

Fascinating data-driven information about online curation.

Rescooped by Carlos Polaino Jiménez from Story and Narrative
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Agrobrokercommunitymanager | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Carlos Polaino Jiménez's insight:

Dedicado a los de pasa la bola? sale precisamente  un día después de su campaña !

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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

Rescooped by Carlos Polaino Jiménez from Consumer Behavior in Digital Environments
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Shopper in 2014 - Points of influence | warc.com

Shopper in 2014 - Points of influence | warc.com | Agrobrokercommunitymanager | Scoop.it

At a glance: Shopper strategies evolve

Key arguments in this article:

Shopper marketing is high on the agenda for 2014, for two reasons. First is the ongoing transformation of retail by tech; second is the growing understanding of the role emotion plays in the shopping process.

The result is a smarter understanding of consumers' purchase journeys, and the points along them at which brands can exert influence. Brands such as Frito-Lay and Mastercard are investing in research to build this knowledge.

Data from Nielsen shows how complex influence-mapping can be: two products in the same category can have very different purchase paths.

The trend toward more nuanced shopper insight is likely to accelerate as the impact of traditional in-store promotions declines. A study by IRI found that trade promotion investment has grown without driving sales volumes.

Tech expands the purchase path… 


Via Russ Merz, Ph.D.
Carlos Polaino Jiménez's insight:

La configuración de los mercados con la componente digital

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Russ Merz, Ph.D.'s curator insight, March 4, 2014 9:15 AM

This article does a very good job of illustrating the complexity of shopping behaviors today. The technologies available to support shopping behaviors make them complex, emotion laden and difficult to map.

Rescooped by Carlos Polaino Jiménez from Technology in Business Today
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7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA | Agrobrokercommunitymanager | Scoop.it
There are several ethical ways your business can use social media monitoring to become an intelligence gathering machine like the NSA.

Via TechinBiz
Carlos Polaino Jiménez's insight:

Buena sugerencia. No creéis?

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Scooped by Carlos Polaino Jiménez
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How to Add Vine Videos to Pinterest - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How to Add Vine Videos to Pinterest - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Agrobrokercommunitymanager | Scoop.it
If you’re reading this blog, then you’re probably familiar with Pinterest, and there’s also a good chance that some of you are pretty big fans of Vine. Vine is a mobile video making app that allows users to create quick six second videos. These videos can be shot continuously for six seconds, or – if you’re talented […]
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Rescooped by Carlos Polaino Jiménez from Business Improvement
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18 Simple Tips to Grow Your Business with Inbound Marketing

18 Simple Tips to Grow Your Business with Inbound Marketing | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
Carlos Polaino Jiménez's insight:

En esto estamos en el Inbound marketing. 

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kidzplusplus's curator insight, March 3, 2014 8:17 AM

With more than 550 elements, this set is a dream come true for children looking to explore their creative potential by building all sorts of environments and models. Features a new palette of colours and a world of figures and special elements

Big sets offering a wide range of bricks and special elements in many shapes, sizes and lively colours; ideal for stimulating children’s creative and imaginative skills.

Heather Koroll's curator insight, March 4, 2014 8:25 PM

add your insight...

 

 
sales-push.com's curator insight, March 7, 2014 4:33 AM

Really helpful

Rescooped by Carlos Polaino Jiménez from Social Media Marketing
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Social Media Life Cycle

Social Media Life Cycle | Agrobrokercommunitymanager | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab
Carlos Polaino Jiménez's insight:

Infografia de explicación del proceso y los estímulos para transformar a los interesados en verdaderos fans

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Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

Rescooped by Carlos Polaino Jiménez from MarketingHits
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10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]

10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC] | Agrobrokercommunitymanager | Scoop.it
As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company.

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, March 2, 2014 9:34 PM

www.aanve.com

 

Tomas Trejbal's curator insight, March 3, 2014 5:21 AM

are you sending e-mails (BTL) during weekends?

Rescooped by Carlos Polaino Jiménez from Business Improvement
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18 Simple Tips to Grow Your Business with Inbound Marketing

18 Simple Tips to Grow Your Business with Inbound Marketing | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
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Heather Koroll's curator insight, March 4, 2014 8:25 PM

add your insight...

 

 
Carlos Polaino Jiménez's curator insight, March 6, 2014 4:35 AM

En esto estamos en el Inbound marketing. 

sales-push.com's curator insight, March 7, 2014 4:33 AM

Really helpful

Rescooped by Carlos Polaino Jiménez from Business Improvement
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5 Keys to Continuous Business Improvement

5 Keys to Continuous Business Improvement | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
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Carmen Saunders's curator insight, March 1, 2014 9:26 PM

Continuous Improvement is key.

Progressive training's curator insight, March 4, 2014 11:21 AM

5 Keys to Continuous Business Improvement

Nine0Media's curator insight, March 4, 2014 4:23 PM

Great tips here for developing a Brand #DIYSEO #Nine0Media #WebConsultants 

Rescooped by Carlos Polaino Jiménez from visualizing social media
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Agrobrokercommunitymanager | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by Carlos Polaino Jiménez from visualizing social media
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Agrobrokercommunitymanager | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Carlos Polaino Jiménez's insight:

Aprovechando la cola del paro para compartir información útil 

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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by Carlos Polaino Jiménez from MarketingHits
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Google - Get to Know Advertising & Search Result Secrets | Infographics

Google - Get to Know Advertising & Search Result Secrets | Infographics | Agrobrokercommunitymanager | Scoop.it
Infographic on Hidden Secrets of Google in Advertising and Search Engine Result Position with top factors and publishers choosing adword as best ad network

Via Brian Yanish - MarketingHits.com
Carlos Polaino Jiménez's insight:

Lo que deben saber los que trabajan en SEO

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Lee Werrell's curator insight, February 12, 2014 7:33 AM

Fascinating stuff to the uninitiated. 

Rescooped by Carlos Polaino Jiménez from Business Improvement
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Showing Empathy for Your Customers is the Key to Good Customer Retention Rates

Showing Empathy for Your Customers is the Key to Good Customer Retention Rates | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
Carlos Polaino Jiménez's insight:

Empatía. Básico , si no nos ponemos en el lugar y sentir del otro, nuestro mensaje irá al vacío. 

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Garth Sanginiti's curator insight, March 6, 2014 8:15 PM

"Empathy is the big “E” word in customer service. One’s ability to sincerely interject this trait into customer service practices is critical. It’s important to properly express empathy when customers are upset or angry with your company’s products or services."

InflatableCostumes's curator insight, March 7, 2014 7:24 AM

 Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

CannizaroHouse's curator insight, March 10, 2014 8:07 AM

It seems obvious but I can't stress enough how important this is.

Rescooped by Carlos Polaino Jiménez from Consumer Behavior in Digital Environments
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Women Dominate Social Media [INFOGRAPHIC] - AllTwitter

Women Dominate Social Media [INFOGRAPHIC] - AllTwitter | Agrobrokercommunitymanager | Scoop.it

Did you know that women use social media more often and in more ways than their male counterparts?

 

What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?

 

Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.


Via Russ Merz, Ph.D.
Carlos Polaino Jiménez's insight:

Seguro que de esto hablamos y mucho en @iAcademi

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Russ Merz, Ph.D.'s curator insight, March 5, 2014 10:45 PM

Convincing statistics about the dominance of women on social media. Are you surprised?

Anamaria Mocanu's curator insight, March 6, 2014 2:30 AM

Let's invent something for men too. :)

Rescooped by Carlos Polaino Jiménez from Technology in Business Today
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5 Wearables that could transform our Lives

5 Wearables that could transform our Lives | Agrobrokercommunitymanager | Scoop.it
"The true promise of wearables is to mitigate the limitations that people have," said Wearable World founder Redg Snodgrass.

Via TechinBiz
Carlos Polaino Jiménez's insight:

Más cosas que ya están aquí. 

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Rescooped by Carlos Polaino Jiménez from Technology in Business Today
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Apple’s New Car System Turns Your Dashboard Into an iPhone Accessory

Apple’s New Car System Turns Your Dashboard Into an iPhone Accessory | Agrobrokercommunitymanager | Scoop.it
Apple's CarPlay system is a “second screen” iOS interface optimized for the car -- one that allows for deeper integration with iOS devices than any in-car system to date.

Via TechinBiz
Carlos Polaino Jiménez's insight:

Ya está aquí. 

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MMA France's curator insight, March 4, 2014 3:17 PM

Le mobile au coeur de nos vies, au travail, à domicile et même en voiture...

aanve's curator insight, March 4, 2014 10:11 PM
www.aanve.com
Otieno Grace's curator insight, March 4, 2014 11:05 PM

''In addition to a CarPlay-enabled car, you’ll need an iPhone with an upcoming iOS 7 update to use it. According to Apple, the system only works with Lightning-connector iPhones — you’re limited to using the system with the iPhone 5, 5s, and 5c — that will need to be connected to the car in order for the features to work.''

Rescooped by Carlos Polaino Jiménez from Public Relations & Social Media Insight
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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Agrobrokercommunitymanager | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


Via Jeff Domansky
Carlos Polaino Jiménez's insight:

Secretos no tan secretos…

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Heather Koroll's curator insight, March 5, 2014 9:42 PM

add your insight...

 
aanve's curator insight, March 5, 2014 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 2014 3:16 AM

Some more great tips to get the most out of LinkedIn 

Rescooped by Carlos Polaino Jiménez from Business Improvement
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10 Best Practices for Smart Web Design

10 Best Practices for Smart Web Design | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
Carlos Polaino Jiménez's insight:

Como se supone que los Community Manager @encargamos este trabajo,", a la hora de hacer(nos) el briefing, estás directrices ayudan

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Daniel Watson's curator insight, March 5, 2014 8:12 AM


Websites are a key element of modern marketing, yet the design of many small business websites lack elements of good design, and these websites can work against the achievement of overall business objectives.


Website design tends to date quickly, and this often occurs at the same time as visitor expectations of websites are increasing, requiring regular refreshment of individual site design.


This excellent article suggests small business owners in particular need to pay more attention to the design elements of their websites, and it offers 10 tips that can be used to improve the design of any business website.

GregoryBurrus's curator insight, March 5, 2014 1:06 PM

Nice ideas to implement

Masaki Higo's curator insight, March 12, 2014 6:53 PM

i like how the importance of designing webpage is actually contributing to the communication with the audiences. The thing is that, nowadays we as a society is being exposed with the enormous amount of information and being so used to filter what we are not interested. But with the Flat design(Metro), people will be able to experience the fact that information will be easier to find when its needed and its users friendly.The experience may positively impact the the brand  equity. through the integrated marketing communication.

Rescooped by Carlos Polaino Jiménez from MarketingHits
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How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic) | Agrobrokercommunitymanager | Scoop.it
Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.

Via Brian Yanish - MarketingHits.com
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commentrix's curator insight, March 3, 2014 1:03 AM

How To Increase Your Pinterest Followers?

aanve's curator insight, March 3, 2014 9:35 PM

www.aanve.com

 

Rescooped by Carlos Polaino Jiménez from Business Improvement
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How to Build and Maintain Authentic and Profitable Customer Relationships

How to Build and Maintain Authentic and Profitable Customer Relationships | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
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Victor Juarez's curator insight, March 2, 2014 9:41 AM

Fácil, Clara y muy sensata guía para construir y mantener relaciones estables con tus clientes.

Roberto Nocera's curator insight, March 2, 2014 5:13 PM

Customer Relationship pillars

Michael Wilcox's curator insight, March 2, 2014 9:29 PM

The value and service of client base is paramount to business success yet too often considered as a cost centre rather than the profit centre it can be. Social media increases the reach of both good and bad customer services and experience - in the long run, it pays to take care of current clients.

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10 Things Every Online Community Manager Should be Testing to ...

10 Things Every Online Community Manager Should be Testing to ... | Agrobrokercommunitymanager | Scoop.it
When you first launch a private online community, your goal is to go from having a non-engaged set of members or customers to a highly engaged community of members or customers. However, that type of transition doesn't ...
Carlos Polaino Jiménez's insight:

Otra línea a no olvidar como base de trabajo en el community Management 

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Rescooped by Carlos Polaino Jiménez from visualizing social media
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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Agrobrokercommunitymanager | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

Rescooped by Carlos Polaino Jiménez from MarketingHits
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The growing trends of mobile media and ad engagement

The growing trends of mobile media and ad engagement | Agrobrokercommunitymanager | Scoop.it
Check out this interesting infographic showing media consumption habits and how we interact with advertising on new technologies.

Via Brian Yanish - MarketingHits.com
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Rescooped by Carlos Polaino Jiménez from MarketingHits
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Facebook Fraud – Don’t Waste Your Money Advertising on Facebook

Evidence Facebook's revenue is based on fake likes. 


Via Brian Yanish - MarketingHits.com
Carlos Polaino Jiménez's insight:

Si esto es verdad, debemos avisar a nuestros clientes.

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