It takes courage to “read the world” and make mission critical decisions about the future. Decision-makers today operate in conditions plagued by constant uncertainty. How can we reduce this uncertainty so decisions are made based on having the greatest knowledge, with awareness of unknown risks and validated by real evidence?Today we have a plethora of available business intelligence to utilize. The distillation of huge amounts of data into precise insights, when coupled with intuition, makes it possible to read the world with more certainty.
Via Bonnie Hohhof