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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | Agrobrokercommunitymanager | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 

 

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


Via Jeff Domansky
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Erado Press's curator insight, July 14, 10:17 AM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 10:48 AM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 4:26 AM

A useful article!

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Los retos de la industria alimentaria en un mundo de excesos y escasez

Los retos de la industria alimentaria en un mundo de excesos y escasez | Agrobrokercommunitymanager | Scoop.it
La industria alimentaria tiene que afrontar en pleno siglo XXI el reto de dar soluciones al aumento de la población que en el horizonte del 2050 demandará un 70 % más alimentos, a los problemas de s...

Via Alejandro Shammah
Carlos Polaino Jiménez's insight:

Los retos industriales y nuestra capacidad de superarlos constituyen la base del planteamiento para el futuro de la ganaderia y la agricultura que son la fuente de la industria. 

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5 herramientas imprescindibles para gestionar Instagram - Plenummedia Formación

5 herramientas imprescindibles para gestionar Instagram - Plenummedia Formación | Agrobrokercommunitymanager | Scoop.it
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Un quebrantahuesos del Zoo de Barcelona pasa el verano en Lleida - Lainformacion.com

Un quebrantahuesos del Zoo de Barcelona pasa el verano en Lleida - Lainformacion.com | Agrobrokercommunitymanager | Scoop.it
Un quebrantahuesos del Zoo de Barcelona pasa el verano en Lleida Lainformacion.com El Centro de Fauna de Vallcalent (Lleida) de la Conselleria de Agricultura, Ganadería, Pesca, Alimentación y Medio Natural acoge desde la semana pasada y de manera...
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Bmooc Barcelona School, plataforma online y gratuita de formación empresarial

Bmooc Barcelona School, plataforma online y gratuita de formación empresarial | Agrobrokercommunitymanager | Scoop.it
Bmooc es una nueva plataforma educativa pensada para la formación empresarial de manera online y gratuita. Ya sea que deseemos afianzar nuestros conocimientos en diferentes áreas de Marketing, Finanzas, Recursos Humanos, entre otras temáticas empresariales, encontraremos una serie de diferentes cursos que podemos tomar.
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Los efectos del cambio climático en la economía sobre un mapa

Los efectos del cambio climático en la economía sobre un mapa | Agrobrokercommunitymanager | Scoop.it
Expertos del Centre Met Office Hadley (Oficina Meteorológica), principal institución especializada en la investigación sobre el cambio climático del Reino Unido, ha elaborado un mapa sobre las «Diná...

Via Alejandro Shammah
Carlos Polaino Jiménez's insight:

Muy muy interesante y visual. Aprovechadlo

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Judit Urquijo's curator insight, August 5, 1:40 PM

El cambio climático no va a suponer únicamente que haga más calor o llueva menos.


La afección va a ser mucho mayor, impactando sobre múltiples sectores y producciones de las cuales dependen millones de personas en el mundo, tal y como se encargan de demostrar estos mapas. En este sentido, son numerosos los estudios que aseguran que las cosechas se verán perjudicadas por estas modificaciones climáticas, como el efectuado por Andy Challinor, de la Universidad de Leeds. 


No obstante, y tal y como advierte la web desde la cual se pueden consultar, las proyecciones realizadas no contemplan la adopción de medidas de mitigación alguna, por lo que se supone que los efectos pueden ser menores a los representados en  caso de que finalmente nos decidamos a actuar.


Hace un tiempo leí una noticia sobre un libro que habían publicado varios economistas de renombre y uno de ellos aseguraba que no haremos nada hasta que el cambio climático nos dé el primer susto serio. El problema es que quizás para entonces sea demasiado tarde. 

Web para consultar los mapas e información adicional: http://www.metoffice.gov.uk/climate-guide/climate-change/impacts/human-dynamics

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Reglas de Operación del Programa de Comercialización y Desarrollo de Mercados de la Secretaría de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación.

Reglas de Operación del Programa de Comercialización y Desarrollo de Mercados de la Secretaría de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación. | Agrobrokercommunitymanager | Scoop.it

"El proceso detrás de nuestro éxito"


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Jorge E Lizárraga's curator insight, August 4, 6:00 PM

El pasado viernes 1 de agosto  se publicó el ACUERDO por el que se modifica el similar por el que se dan a conocer las Reglas de Operación del Programa de Comercialización y Desarrollo de Mercados de la Secretaría de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación, publicado el 18 de diciembre de 2013.


Estableciendo: “Que es importante que las Reglas de Operación de los Programas a cargo de esta Secretaría sean claras y precisas, a fin de agilizar la operación de dichos Programas, y que uno de los propósitos del Gobierno de la República es hacer un uso más eficiente de los recursos presupuestarios, dada la racionalidad de los mismos, así como operar de manera pronta y expedita los programas y componentes a cargo de esta Secretaría”


El Acuerdo mencionado tiene un total de 101 páginas, lo que viene a cambiar sustancialmente las Reglas de Operación originales publicadas el 18 de diciembre de 2013; ahora el nuevo programa pasó de 178 páginas originalmente a 192 páginas actualmente; contenía 24 anexos y ahora contiene 30.

 

Para facilitar su consulta, las modificaciones ya están integradas en la sección 19.2 de su compilación de Legislación mexicana aplicable a las actividades agrícolas, de cualquier manera quienes ya hayan comprendido las Reglas originales, tendrán que volver a estudiar las Reglas modificadas por el Acuerdo del 1 de agosto, que entró en vigor al día siguiente de su publicación.

 

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VI Congreso Internacional Sobre formación de profesores de Ciencias

VI Congreso Internacional Sobre formación de profesores de Ciencias | Agrobrokercommunitymanager | Scoop.it
Se convoca a la comunidad académica e investigativa a participar del Sexto Congreso Internacional sobre Formación de Profesores de Ciencias (Biología, Química…

Via Fernando de la Cruz Naranjo Grisales
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Estoy cobrando el paro y voy a hacerme autónomo

Estoy cobrando el paro y voy a hacerme autónomo | Agrobrokercommunitymanager | Scoop.it
Guía para conservar la prestación por desempleo si estás cobrando el paro y decides darte de alta como autónomo. Documentación, requisitos y recomendaciones.

Via enginews.org/wordpress
Carlos Polaino Jiménez's insight:

Muy buena guía para los que estamos en esta tesitura, y esperamos que moviéndonos y actuando, nuestra situación cambie. 

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A Hitchhiker’s Guide to Open Innovation in Corporate Venturing | Innovation Management

A Hitchhiker’s Guide to Open Innovation in Corporate Venturing | Innovation Management | Agrobrokercommunitymanager | Scoop.it
Although plagued with mixed opinions that are influenced by mythology surrounding the investment industry, corporate venturing is finally resurfacing as an important component of the corporate innovation toolbox. As companies reassess the contribution that corporate venturing can make to their innovation objectives, it is critical that the fundamentals of corporate venturing are understood. This article addresses a number of important points to consider when applying corporate venturing in a global innovation strategy.

Via AleksBlumentals
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AleksBlumentals's curator insight, July 14, 7:14 AM

Although corporate venturing should and must take in to account financial return, if the corporate Why is exclusively governed by return it can lead to many disappointments. Corporate venturing must have an approach that is guided by the entry rather than the exit. 


Entry is about how an investment will fit within the corporate strategy and contribute to the growth of the company. Corporate venturing is an excellent tool for taking stakes in « high risk » innovation at arm’s length while retaining options for future technology exploitation.


To make this work there has to be a tight connection between the global corporate strategy and the venture focus. If this does not happen then there is risk of alienation of the venturing activity by the operational innovation.

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Driving Innovation by Corporate Venturing: How to Master Governance and Culture Challenges | Innovation Management

Driving Innovation by Corporate Venturing: How to Master Governance and Culture Challenges | Innovation Management | Agrobrokercommunitymanager | Scoop.it
Corporate venturing is becoming an important tool for big companies to complement internally driven innovation activities. However, becoming a serious player in corporate venturing requires governance principles and creates cultural dynamics which do not fit into existing corporate environment easily. This article discusses those challenges in detail and suggests ways how to deal with them.

Via AleksBlumentals
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AleksBlumentals's curator insight, July 14, 7:17 AM

Since venture capital funds started to become a serious player in the financial world and began to have an impact on the world of corporate R&D, big corporations started to play there as well. They set up corporate venture funds shelling out several hundred million dollars in many cases.  For example BASF, the globally leading chemical company, has invested about € 150 millions in 23 ventures via their corporate venturing arm (BASF Venture Capital GmbH) since its creation in 2001. Evonik, another innovation focused chemical company recently announced to further strengthen its innovation capacity by establishing a corporate venturing unit within its Innovation Management organization. Evonik plans to invest a total of up to €100 million over the medium term in highly promising start-ups and leading specialist venture capital funds.

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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Agrobrokercommunitymanager | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 14, 10:33 PM

Report says Apple 'fanboys' will make the iWatch an incredible success.

Jeff Domansky's curator insight, July 14, 10:40 PM

Speculation about sales projections for Apple's iWatch are running wild.

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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | Agrobrokercommunitymanager | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 

 

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


Via Jeff Domansky
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Erado Press's curator insight, July 14, 10:17 AM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 10:48 AM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 4:26 AM

A useful article!

Rescooped by Carlos Polaino Jiménez from Strategy and Competitive Intelligence by Bonnie Hohhof
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Integrating Intelligence and Intuition

Integrating Intelligence and Intuition | Agrobrokercommunitymanager | Scoop.it

It takes courage to “read the world” and make mission critical decisions about the future. Decision-makers today operate in conditions plagued by constant uncertainty. How can we reduce this uncertainty so decisions are made based on having the greatest knowledge, with awareness of unknown risks and validated by real evidence?Today we have a plethora of available business intelligence to utilize. The distillation of huge amounts of data into precise insights, when coupled with intuition, makes it possible to read the world with more certainty.


Via Bonnie Hohhof
Carlos Polaino Jiménez's insight:

Continuando con la incertidumbre

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Los retos de la industria alimentaria en un mundo de excesos y escasez

Los retos de la industria alimentaria en un mundo de excesos y escasez | Agrobrokercommunitymanager | Scoop.it
La industria alimentaria tiene que afrontar en pleno siglo XXI el reto de dar soluciones al aumento de la población que en el horizonte del 2050 demandará un 70 % más alimentos, a los problemas de s...

Via Alejandro Shammah, Carlos Polaino Jiménez
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Carlos Polaino Jiménez's curator insight, August 6, 10:47 AM

Los retos industriales y nuestra capacidad de superarlos constituyen la base del planteamiento para el futuro de la ganaderia y la agricultura que son la fuente de la industria. 

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Seguros contra default ya reaccionaron: subieron 24% - Ambito.com

Seguros contra default ya reaccionaron: subieron 24% - Ambito.com | Agrobrokercommunitymanager | Scoop.it
Ambito.com Seguros contra default ya reaccionaron: subieron 24% Ambito.com Cuando resta un día para que finalice el período de gracia de 30 días otorgado por el juez Thomas Griesa para negociar con los fondos buitre ayer el costo de los seguros...
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5 herramientas imprescindibles para gestionar Instagram - Plenummedia Formación

5 herramientas imprescindibles para gestionar Instagram - Plenummedia Formación | Agrobrokercommunitymanager | Scoop.it
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España, octavo en el ranking mundial de exportaciones agroalimentarias y cuarto de la UE

España, octavo en el ranking mundial de exportaciones agroalimentarias y cuarto de la UE | Agrobrokercommunitymanager | Scoop.it
España exportó productos agroalimentarios (agrarios y pesqueros) por valor de 38.476 millones de euros. El incremento en España del valor económico de las exportaciones del sector ha sido del 9,6 po...

Via Alejandro Shammah
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El Ministerio de Agricultura, Alimentación y Medio Ambiente y la FEMP lanzan una campaña para concienciar sobre la importancia de preservar la biodiversidad

El Ministerio de Agricultura, Alimentación y Medio Ambiente y la FEMP lanzan una campaña para concienciar sobre la importancia de preservar la biodiversidad | Agrobrokercommunitymanager | Scoop.it

(2014/08/04) El Ministerio de Agricultura, Alimentación y Medio Ambiente y la Federación Española de Municipios y Provincias (FEMP) han lanzado una campaña para concienciar a la población sobre la importancia de preservar la biodiversidad.

 

A través de un vídeo, que lleva por título "La biodiversidad en tu vida" (http://goo.gl/yy1S5Y), se presenta de manera gráfica y didáctica la importancia de preservar la biodiversidad en el medio ambiente urbano y los beneficios positivos que ésta genera sobre nuestra salud, nuestra economía y el medio ambiente.


Via OBTENDOC
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El Principado exige a Agricultura el "reconocimiento singular" de la ganadería ... - 20minutos.es

El Principado exige a Agricultura el "reconocimiento singular" de la ganadería ... - 20minutos.es | Agrobrokercommunitymanager | Scoop.it
Diario Progresista
El Principado exige a Agricultura el "reconocimiento singular" de la ganadería ...
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Siete novedades que debe tener en cuenta si coge una baja laboral

Siete novedades que debe tener en cuenta si coge una baja laboral | Agrobrokercommunitymanager | Scoop.it
El Gobierno ha aprobado el Real Decreto de gestión de la incapacidad temporal en el primer año de duración y el proyecto de ley de mutuas. Esta medida supone novedades en la práctica si usted coge una baja médica por enfermedad común. A continuación, todas las claves de la reforma.

Via enginews.org/wordpress
Carlos Polaino Jiménez's insight:

Hay que estar al día en todo, cambian las condiciones de las relaciones laborales de un modo radical!

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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Agrobrokercommunitymanager | Scoop.it
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

 


Via Martin (Marty) Smith
Carlos Polaino Jiménez's insight:

En el momento en que me lo estoy planteando

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Martin (Marty) Smith's curator insight, July 29, 11:30 AM

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Rescooped by Carlos Polaino Jiménez from Interfaces for growth
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A Social Brain Is a Smarter Brain

A Social Brain Is a Smarter Brain | Agrobrokercommunitymanager | Scoop.it

Open innovation projects (where organizations facing tricky problems invite outsiders to take a crack at solving them) always present cognitive challenges, of course. But they also force new, boundary-spanning human interactions and fresh perspective-taking. They require people to reach out to other people, and thus foster social interaction.


Via AleksBlumentals
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AleksBlumentals's curator insight, July 14, 6:25 AM

Open idea processes build our capacity to make new connections.

For anyone locked in a development path this is a way to significantly increase --literally, brain capacity


As it happens, even when the solution they proposed didn’t win the challenge. But the University of Michigan research suggests the team members themselves got smarter in the process. Maybe that’s why they are eager to maintain the connection, and have collaborated in other ways since.  


And I would go a step further and posit that GE and the NFL built their brainpower, too – not just because they got a smart solution to their challenge but because they expanded their networks. Every time we run a technology search for an organization, proposals pour in from world-class solution providers – usually more than a dozen, and often many times that amount.


When our clients reach out to these submitters, they make new connections that sharpen their thinking – even more so if the interaction persists after the immediate search is concluded.

 

Rescooped by Carlos Polaino Jiménez from Interfaces for growth
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Complexity Rising: From Human Beings to Human Civilization

Complexity Rising: From Human Beings to Human Civilization | Agrobrokercommunitymanager | Scoop.it
The New England Complex Systems Institute (NECSI) is an independent educational and research institution dedicated to advancing the study of complex systems.

Via AleksBlumentals
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AleksBlumentals's curator insight, July 8, 1:53 AM

This schematic history of human civilization reflects a growing complexity of the collective behavior of human organizations. Some will see in the graphics what intuitively seems correct, namely that areas of grey an lateral connections matter increasingly more:

"The internal structure of organizations changed and is changing, whether this is built in formally or not.  Going from the large branching ratio hierarchies of ancient civilizations, through decreasing branching ratios of massive hierarchical bureaucracies, to hybrid systems where lateral connections appear to be more important than the hierarchy."


Without new means to connect these groups the isolation and silos make it impossible to overcome local optimums:


"As the importance of lateral interactions increases, the boundaries between subsystems become porous. The increasing collective complexity also is manifest in the increasing specialization and diversity of professions."


 

Jean-Guy Frenette's curator insight, July 15, 6:40 PM

PDGMan

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Social marketing is not social selling

Social marketing is not social selling | Agrobrokercommunitymanager | Scoop.it

Years ago I read “marketing is not selling.”  With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”


Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.

 

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 14, 11:09 PM

Here's how social marketing is not social selling.

Zyma Arsalan's curator insight, July 15, 5:27 AM

sound article on social media avenues and revenue streams

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8 Types of Blog CTAs You Should Absolutely Try With HubSpot

8 Types of Blog CTAs You Should Absolutely Try With HubSpot | Agrobrokercommunitymanager | Scoop.it

... We often talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.


So if you're trying to get more conversions from your blog, you'd think the more CTAs the better, right? Not always. To increase conversions on your blog, don't just go for volume. Make sure you have several different types of CTAs, in different formats, addressing different parts of your marketing funnel.


Before you hit the "Publish" button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered....


Via Jeff Domansky
Carlos Polaino Jiménez's insight:

Precisamente cuando estoy buscando soluciones CTA para tener éxito en una campaña SEM. Aquí os dejo lo encontrado. 

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Jeff Domansky's curator insight, June 12, 7:39 AM

Check out this great post on calls to action and getting conversions.