Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing.
The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person.
The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful)...
Via Jeff Domansky