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Rescooped by Carlos Polaino Jiménez from Public Relations & Social Media Insight
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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Agrobrokercommunitymanager | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 2014 1:33 AM

Report says Apple 'fanboys' will make the iWatch an incredible success.

Jeff Domansky's curator insight, July 15, 2014 1:40 AM

Speculation about sales projections for Apple's iWatch are running wild.

Rescooped by Carlos Polaino Jiménez from New Customer - Passenger Experience
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State of #ContentMarketing - @slideshare & what future holds?

State of #ContentMarketing - @slideshare & what future holds? | Agrobrokercommunitymanager | Scoop.it
This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.This year marks my 14th year in the content marketing industry. In

Via Eric_Determined / Eric Silverstein
Carlos Polaino Jiménez's insight:

Datos que marcan la evolución del merketing de contenidos

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Eric_Determined / Eric Silverstein's curator insight, March 31, 2014 2:01 AM

Great post from Joe Pulizzi via LinkedIn on what the future of Content Marketing holds:


  • Your content fills a need

  • It communicates consistently

  • It requires you to find your unique, and human, voice

  • It expresses a point of view

Check the slideshares, then set a strategy that will make your brand stand out.
Rescooped by Carlos Polaino Jiménez from Business Improvement
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How to Successfully Market Your Small Business

How to Successfully Market Your Small Business | Agrobrokercommunitymanager | Scoop.it

Via Daniel Watson
Carlos Polaino Jiménez's insight:

Importante para los CM en general. Y en España en particular. Es el nicho fundamental

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Carmen Troche's curator insight, February 12, 2014 9:38 AM

Shake Your Tail Feather

Tooliers's curator insight, February 13, 2014 9:06 AM

The talk of the new millennium in an article on marketing your small business, thanks to @realbusiness.co.uk

Tiffany Crosby's curator insight, February 21, 2014 1:01 PM

Marketing for small businesses is critical but finding the time can be a challenge. Fortunately, there are lots of social media tools available to help with the administration and they are affordable even on a tight budget. 

Rescooped by Carlos Polaino Jiménez from New Customer - Passenger Experience
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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Agrobrokercommunitymanager | Scoop.it

Via Eric_Determined / Eric Silverstein
Carlos Polaino Jiménez's insight:

Datos al día. Basicos para los community managers!

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Jolle Kirpensteijn's curator insight, January 25, 2014 10:49 AM

10% of the digitalbudget goes to socmed.

John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Rescooped by Carlos Polaino Jiménez from visualizing social media
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Infographic: Twitter Users Are 3x More Likely to Follow Brands than Facebook Users

Infographic:  Twitter Users Are 3x More Likely to Follow Brands than Facebook Users | Agrobrokercommunitymanager | Scoop.it

" According to an Infographic by Twilert, which analyzed Twitter for brand engagement by users, summarized data points and stats emphasizing on the vitality of Twitter in brand marketing. A few more interesting findings are listed at the article link. "


Via Lauren Moss
Carlos Polaino Jiménez's insight:

Datos importantes a la hora de realizar un proyecto de gestión de imagen en redes sociales

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pascal leclerc's curator insight, January 2, 2014 1:17 AM

57% des entreprises utilisent Twitter dans leur business. Et comment utilisez-vous Twitter ?

Steve Mattison's curator insight, January 3, 2014 10:35 AM

Would have never guessed this to be true.

Perrine Clobus's curator insight, January 6, 2014 4:26 AM

Interesting to know...

Rescooped by Carlos Polaino Jiménez from New Customer - Passenger Experience
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How to build #Loyalty with the right Marketing Strategy!

How to build #Loyalty with the right Marketing Strategy! | Agrobrokercommunitymanager | Scoop.it
Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.

Via Eric_Determined / Eric Silverstein
Carlos Polaino Jiménez's insight:

El ya famoso marketing funnel

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Eric_Determined / Eric Silverstein's curator insight, April 4, 2014 2:46 AM

Well said James!:


"One of the most difficult jobs for marketers is creating truly differentiated customer experiences. Industrial design can be duplicated, but replicating an experience is much tougher.


It's critical to understand that a product's "value" to a consumer is not only the price tag but also the feeling engendered in the consumer by the purchase of the product. Accordingly, success depends on your marketing program's ability to meet three key objectives:


1. Building mindshare. 


2. Connecting relevancy. 


3. Calling to action. "


Share your recent brand experience that builds the right loyalty for you?

Rhonda Hailey's curator insight, April 4, 2014 8:52 AM

#Courting.. never went out of style.

Nine0Media's curator insight, April 4, 2014 11:02 AM

#DIYSEO #SocialMediaTools 

Rescooped by Carlos Polaino Jiménez from Personal Branding Using Scoopit
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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | Agrobrokercommunitymanager | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.


Via Martin (Marty) Smith
Carlos Polaino Jiménez's insight:

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

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Ted Peetz's curator insight, July 25, 2014 2:43 PM

A cool infographic on "personal branding". How will you separate yourself from the competition?

Rescooped by Carlos Polaino Jiménez from New Customer - Passenger Experience
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What is Inbound #Marketing?

A short crash course in the fundamentals and benefits of inbound marketing.

Via Eric_Determined / Eric Silverstein
Carlos Polaino Jiménez's insight:

Aún no he podido probar la herramienta. Pero la justificación del uso del marketing Inbound es impecable…

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Eric_Determined / Eric Silverstein's curator insight, February 7, 2014 2:02 PM

This @Slideshare from @Hubspot provides a good overview on what inbound marketing is all about.


Separately, it's also a perfect example of a good campaign on their side to promote their services.


Share your thoughts on creative and engaging campaigns from other brands, or success stories from your company?

Ranjit Kovilinkal's curator insight, February 11, 2014 11:42 PM

In-bound marketing basics

Rescooped by Carlos Polaino Jiménez from MarketingHits
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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Agrobrokercommunitymanager | Scoop.it

 

Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.

 

Marty Note
This post is about five lessons learned from favorite Scoopiters such as

 

@Guillaume Decugis   @Ally Greer

 

@Brian Yanish - MarketingHits.com

 

@ janlgordon

 

@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - cendrinemarrouat.com

 

Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com

 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Carlos Polaino Jiménez's insight:

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

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Rescooped by Carlos Polaino Jiménez from Personal Branding Using Scoopit
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Agrobrokercommunitymanager | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).


Via Martin (Marty) Smith
Carlos Polaino Jiménez's insight:

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

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Valerie van S's curator insight, January 21, 2014 6:26 AM

Great article if you are wondering about how to make Scoopit work for you.  

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

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@investorseurope Online Trading Paradigm

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