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Sustainability should not be consigned to history by Shared Value

Sustainability should not be consigned to history by Shared Value | Imagem Agricultura e Floresta | Scoop.it
If Shared Value is to offer real, long term transformation it must address the flaws of capitalism, look beyond incrementalism and not just align commercial and societal goals, says John Elkington...

 

Good critique by sustainable business expert Elkington of the Shared Value approach developed by Michael Porter and Mark Kramer. But Elkington's own "triple bottom line" is as flawed as Porter's. Both of them do not put "ecological limits" at the heart of the transformational agenda.


Via Willy De Backer
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Rescooped by Alexandre Marques de Aguiar from The Great Transition
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Let's all grow sustainably! Hedegaard's rain dance for growth

Let's all grow sustainably! Hedegaard's rain dance for growth | Imagem Agricultura e Floresta | Scoop.it
We cannot set limits for growth. But which kind of growth do we need? An economic growth at any cost? Growth in itself is neither our enemy, nor our problem. It is the way we have grown, and the way we continue to grow that is our common challenge.

 

This article by EU climate commissioner Hedegaard is symptomatic of political leaders' stubborn denial of biophysical limits to growth. Of course, we "cannot set limits". It is our planet's operating system which sets them and we need to re-engineer our way of life accordingly.


Via Willy De Backer
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Rio+20's opportunity will be squandered without courage and vision

Rio+20's opportunity will be squandered without courage and vision | Imagem Agricultura e Floresta | Scoop.it
Gro Harlem Brundtland and Fernando Henrique Cardoso: Rio+20 must learn from the MDGs, emphasise sustainable development, and tackle climate change and gender inequality...

 

The same old wine but now in old bags; sorry Elders, but I have lost trust in you as you lack the courage to stand up really for the planet. The time for niceties and political pragmatism has past. History will judge you.


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Agriculture: Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the St...

 

Sure this is an animated commercial for Chipotle Grill, but this perfectly encapsulates the beliefs, values and ethics that underscore the organic farming movement. 


Via Seth Dixon, Grant Davies
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Shelby Porter's curator insight, November 4, 2013 10:49 AM

A very insightful video into the organic farming movement. Chipotle is taking a leap into spreading the word about this, and personally I find it enlightening. It is nice to see such a widely known restaurant take in interest in the food they serve and it makes it seem like they care about their customers. When you eat at Chiptole, you know what you are eating, but with other fast food places you can't be sure exactly what went into making that hamburger. They want people to see that they can get organic food made fast and it still tastes good. Chipotle is starting a consumption cultural revolution. 

Justin McCullough's curator insight, December 12, 2013 12:57 PM

This video, although it is a Chipotle Grill advertisment, does make a clear point. The industrialization of agriculture has made our food unhealthy and has taken away jobs from the farmer. Although we are a highly industrialized and developed nation today, it is still necessary for our necessary food to be naturally grown on farms rather than in factories where it was not meant to be grown. 

Anhony DeSimone's curator insight, December 19, 2013 12:13 AM

What this commercial is trying to make aware is that there are ethics involved in agriculture. What the organic farming movement is all about is providing good for people that is produced fresh and no harm is done to the animals or environment .