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Rescooped by Alexandre Marques de Aguiar from The Great Transition
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Sustainability should not be consigned to history by Shared Value

Sustainability should not be consigned to history by Shared Value | Imagem Agronegócio | Scoop.it
If Shared Value is to offer real, long term transformation it must address the flaws of capitalism, look beyond incrementalism and not just align commercial and societal goals, says John Elkington...

 

Good critique by sustainable business expert Elkington of the Shared Value approach developed by Michael Porter and Mark Kramer. But Elkington's own "triple bottom line" is as flawed as Porter's. Both of them do not put "ecological limits" at the heart of the transformational agenda.


Via Willy De Backer
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Rescooped by Alexandre Marques de Aguiar from The Great Transition
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Let's all grow sustainably! Hedegaard's rain dance for growth

Let's all grow sustainably! Hedegaard's rain dance for growth | Imagem Agronegócio | Scoop.it
We cannot set limits for growth. But which kind of growth do we need? An economic growth at any cost? Growth in itself is neither our enemy, nor our problem. It is the way we have grown, and the way we continue to grow that is our common challenge.

 

This article by EU climate commissioner Hedegaard is symptomatic of political leaders' stubborn denial of biophysical limits to growth. Of course, we "cannot set limits". It is our planet's operating system which sets them and we need to re-engineer our way of life accordingly.


Via Willy De Backer
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Rescooped by Alexandre Marques de Aguiar from The Great Transition
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Rio+20's opportunity will be squandered without courage and vision

Rio+20's opportunity will be squandered without courage and vision | Imagem Agronegócio | Scoop.it
Gro Harlem Brundtland and Fernando Henrique Cardoso: Rio+20 must learn from the MDGs, emphasise sustainable development, and tackle climate change and gender inequality...

 

The same old wine but now in old bags; sorry Elders, but I have lost trust in you as you lack the courage to stand up really for the planet. The time for niceties and political pragmatism has past. History will judge you.


Via Willy De Backer
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Rescooped by Alexandre Marques de Aguiar from Geoweb.tv
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Agriculture: Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the St...

 

Sure this is an animated commercial for Chipotle Grill, but this perfectly encapsulates the beliefs, values and ethics that underscore the organic farming movement. 


Via Seth Dixon, Grant Davies
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Aurora Rider's curator insight, October 24, 2014 10:14 AM

Sure this is a Chipotle commercial but is does a good job at showing the belief that we should go back to the old way of farming. The video shows a family farm being taken over by what appears to be some big corporation. Upon being taken over, the animals are confined in small compartments and injected by what appears to be antibiotics and some other unknown substance. The factories they are sent to are polluting the place. The farmer sees all of this and decides to go back to the start.

jada_chace's curator insight, October 26, 2014 7:17 PM

In the video it shows how the world has evolved in the way that humans take action on Mother Nature’s ways. In the beginning, there was a small family farm that was growing crops and animals. Shortly after that, it showed how small family farms are being taken over by the big agribusinesses. In today’s society that tends to happen more and more, which can be both good and bad on our economy. Unless people don’t make a change about the way we treat our food, nothing in our economy is going to get better. 

Cassie Brannan's curator insight, December 9, 2014 10:21 PM

This animated film shows you what agriculture is really like. Sometimes it is difficult to be a farmer because of all of the climate changes. When the weather changes off and on, it can kill the crops, making it harder for farmers to find food. So as you can see, farmers go through a lot and it take a lot of hard work to be a successful farmer.