youth entrepreneurship in agriculture for green revolution
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Climbing value chains: Options for African policy makers

Climbing value chains: Options for African policy makers | youth entrepreneurship in agriculture for green revolution | Scoop.it
There are opportunities for African firms to integrate into regional and global value chains. (Climbing value chains: Options for African policy makers - There are opportunities for African firms to integrate ...

Via W. Robert de Jongh
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...it aims to provide to provide the most appropriate solution for disseminating agricultural information, as internet connectivity & accessibility is still limited in many part of the world. #ICT4Ag

...it aims to provide to provide the most appropriate solution for disseminating agricultural information, as internet connectivity & accessibility is still limited in many part of the world. #ICT4Ag | youth entrepreneurship in agriculture for green revolution | Scoop.it

Via Dr. Bukar Usman (D.V.M., M.V.S.c)
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Generation Youth: The Baby Boomers and Everyone Else

Generation Youth: The Baby Boomers and Everyone Else | youth entrepreneurship in agriculture for green revolution | Scoop.it

In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding and flirting. The product itself was barely described except as the choice of “livelier, active people,” with “the young view of things.” The campaign’s tagline: “Come alive! You’re in the Pepsi generation!”

 

The campaign didn’t just speak to a generation — it defined the generation. It was a rebuff of the past and a shared project of youthful freedom and fun. The “Encyclopedia of Major Marketing Campaigns” puts it this way: “In a stunning reversal of conventional advertising wisdom, Pepsi made the consumer – not the product – the hero of its ads and, in the process, sold viewers this portrait of themselves.”

 

It came at the right time  just as the first baby boomers were entering their teenage years. Twenty years later, the boomers would comprise history’s largest middle class, and Pepsi would be marketing to their kids.

 


Via The Learning Factor
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The Learning Factor's curator insight, November 6, 2013 1:27 AM

Baby boomers understand that need like no one else. They’ve endured, and they intend to keep at it. Brands that want to do the same might learn from their experience.

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(EN) - Glossary of biotechnology and genetic engineering | fao.org

(EN) - Glossary of biotechnology and genetic engineering | fao.org | youth entrepreneurship in agriculture for green revolution | Scoop.it

"Biotechnology is a general term used about a very broad field of study. According to the Convention on Biological Diversity, biotechnology means:

"any technological application that uses biological systems, living organisms, or derivatives thereof, to make or modify products or processes for specific use."

Interpreted in this broad sense, the definition covers many of the tools and techniques that are commonplace today in agriculture and food production. If interpreted in a narrow sense to consider only the "new" DNA, molecular biology and reproductive technology, the definition covers a range of different technologies, including gene manipulation, gene transfer, DNA typing and cloning of mammals.

The swiftness of change in the sector means that terminology is constantly evolving, and yesterday's buzzword is today's jargon, and might be tomorrow's mainstream term. The rate of evolution of terminology has been such that it has been very difficult to remain abreast of current usages.

The idea for such a collection of terminology associated with the rapidly expanding fields related to or deriving from biotechnology and genetic engineering, was stimulated by the difficulty of communicating effectively in discussions at intergovernmental level. On various occasions, simple differences of interpretation of terminology have threatened to de-rail negotiations of international importance.

There are numerous publications addressing the terminology of narrow disciplinary areas, but FAO was unable to find a single list that attempted to cover the broad swath of disciplines and applications germane to its mandate and competence. Hence this glossary.

It tries to provide a consolidated, comprehensive and yet accessible list of terms and acronyms that are used regularly in biotechnology sensu lato and in the very broad area commonly dubbed "genetic engineering," with all the associated problems of usage of originally discrete technical terms in a general context by a mass media that does not discriminate, or in a legal context that requires very exact definitions.

This glossary is an attempt to present an up-to-date list of terms currently in use in biotechnology, genetic engineering and closely allied fields. It is intended to provide a convenient reference source for researchers, students and technicians. The glossary should also be of particular value to those whose native language is not English.

The glossary has been prepared in response to an expressed need. Many of the terms listed in this volume are otherwise found only in published papers and books. The terms included in the glossary have been selected by examination of books, dictionaries, journals and abstracts dealing entirely or in part with biotechnology or allied fields.

In addition, an attempt has been made to include terms from applied biotechnology that are important for FAO's intergovernmental activities, and especially in the areas of plant and animal genetic resources, food quality and ..."


Via Stefano KaliFire
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