'Claims & Claimants: Say Goodbye to “Eco-Friendly” Products' blog post by Jonathan Yohannan.
November 12, 2012 - CSRWire
We should rejoice. The latest Federal Trade Commission Green Guides, which were released last month, provide updated guidance on everything from the use of certification to specific environmental claims. While the guides are not perfect or comprehensive, they do provide tangible information and ammunition to empower companies and keep offenders in check...
WHAT'S NEW AND NOTEWORTHY?
General Environmental Claims Are Out.
Scope of Certification Is Limited and Must Be Third-Party Validated.
“Free Of” Can’t Be Used If It Wasn’t In The Product to Begin With.
Non-Toxic Must Be Safe for People, Pets and Cause No Harm to Environment.
Renewable Energy Must Extend From Production to Product Packaging.
Biodegradability and Compostability Must Be Real and Attainable
Recyclable Only if More Than 60 Percent of Communities Have Access