Sainsbury's is allowing stores to put ugly, blemished, misshapen, knobby fruits and vegetables on the shelves.
October 3, 2012 - Care 2 - Rejecting food purely because it does not meet our conditioned cosmetic standards
...things have gotten to the point that growers have created perfectly red and round tomatoes that look pretty but taste terrible. “At a time when we’re supposed to be moving towards food security and reducing green house gas emissions we’re still doing things based on market as opposed to ecological forces. It’s crazy,” comments Davey Jones of Bangor University in The Ecologist.
Read more: http://www.care2.com/causes/the-case-for-eating-ugly-fruits-vegetables.html#ixzz28OFrw6RI