Ultimately it seems quite clear, we’re eating too many calories, and while “moving” is crucial to good health and there’s no denying it does burn calories, if weights are the consideration, we’re going to have eat markedly less of them, and for the food industry, eating less is decidedly bad for business.
And business is what all of this is about. Just ask Coca-Cola’s chief marketer Joe Tripodi who in 2011 provided these quotes to the Wall Street Journal:
If we can get 40 million-plus fans, or even some subset of them talking positively about the things we’re doing, ultimately that’s a good thing for us.
And by “good thing” Mr. Tripodi clarifies he means sales,
I think it’s probably a leading indicator of potential sales.
And what kind of sales does Mr. Tripodi hope for?
We want to double our business in basically a decade.