Agricultural Journalism
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Tweeting farmers bridge gap between farm, table - Business - CBC News

Tweeting farmers bridge gap between farm, table - Business - CBC News | Agricultural Journalism | Scoop.it

Janet Davison’s report for CBC News follows Canada farmer Wayne Black as he uses his iPad to reach the masses and share his daily story through Twitter. Black is finding the social media site to be an effective way of helping make the connection between his farm and the food people eat at the dinner table by engaging in direct dialogue with those who have questions about the ag industry.

 

According to Davison, Black’s story is by no means unique. With rapidly decreasing farm populations and a growing gap between urban and rural Canadians, a growing number of farmers are turning to their smartphones and iPads to share the news about what’s going on down on the farm. An estimated 250 of the 13,000 canola growers in Alberta are now on Twitter, up from 25 at the beginning of the growing season. While agriculture organizations are encouraged by the adoption of social media, they say the have no plans to drop traditional means of communication with farmers.

 

Campbell, a farmer who also owns a media consulting firm, gains up to five new followers each day. He says his Tweets help keep people “more comfortable with what you’re doing, and also makes people realize it is important to support Canada or Ontario or whatever local is to them.”


Via Courtney Breckenridge
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Science, food and technology converge during Food Dialogues event

Science, food and technology converge during Food Dialogues event | Agricultural Journalism | Scoop.it

At AgriNewsOnline, Katie Nickas discusses a technological breakthrough in the genetic manipulation of crops’ drought-tolerance, the subject of a recent webinar hosted by FoodDialogues.com. The Food Dialogues webinar is one example of the many ways the agriculture industry is actively engaging with the general public to educate them about the connection between the food on their plates and the farm.

 

As agriculture increasingly seeks ways to re-connect with the public and establish this connection, Food Dialogues has become a source of reliable information for learning about the realities of modern agriculture. The site is also designed to be a forum for farmers and other agvocates to rebut misconceptions spread through the Internet and the media. By bringing together a community of farmers and other agriculture stakeholders, the industry has been able to begin responding to false attacks and has empowered its members with the tools to make their voices heard.


Via Courtney Breckenridge
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Twitter in agriculture

Elaine Edwards’ presentation, Twitter in Agriculture, highlights the ways the agriculture industry is using Twitter. According to Edwards, agvocates can use Twitter to build relationships, develop educational content, and timely respond to the audiences’ needs. She encourages Twitter users to consider their audience with each post: why should they care? Are you offering accessible information with easy ways for members to interact and comment?

 

Edwards suggests that providing valuable information that the audience can’t get elsewhere and demonstrating passion for your work will yield better return on relationships (ROR). While Edwards offers many guidelines and pointers for using the social media site, her presentation is laden with spelling and grammatical errors, which diminish the credibility of her otherwise reasonable suggestions.


Via Courtney Breckenridge
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AMD Recognized for Excellence in Public Relations

AMD Recognized for Excellence in Public Relations | Agricultural Journalism | Scoop.it
AMD Wins Two Awards at International Public Relations Association's 2013 Golden World Awards for Excellence in PR.
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