Janet Davison’s report for CBC News follows Canada farmer Wayne Black as he uses his iPad to reach the masses and share his daily story through Twitter. Black is finding the social media site to be an effective way of helping make the connection between his farm and the food people eat at the dinner table by engaging in direct dialogue with those who have questions about the ag industry.
According to Davison, Black’s story is by no means unique. With rapidly decreasing farm populations and a growing gap between urban and rural Canadians, a growing number of farmers are turning to their smartphones and iPads to share the news about what’s going on down on the farm. An estimated 250 of the 13,000 canola growers in Alberta are now on Twitter, up from 25 at the beginning of the growing season. While agriculture organizations are encouraged by the adoption of social media, they say the have no plans to drop traditional means of communication with farmers.
Campbell, a farmer who also owns a media consulting firm, gains up to five new followers each day. He says his Tweets help keep people “more comfortable with what you’re doing, and also makes people realize it is important to support Canada or Ontario or whatever local is to them.”
Via Courtney Breckenridge