Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars by Knowledge@Wharton, the online business journal of the Wharton School.
While many portray McDonald's as the embodiment of all that is wrong with globalization, the diffusion of McDonald's is not a simple replication of the American fast food chain and exporting it elsewhere...a lot of local adaptations on a global model is part of McDonald's successful economic model. Although I'm not a fan of the word "glocalization" to describe how local flavor adds spice to globalized phenomenon, it most certainly fits here.
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