Autodesk: Hey, Free Apps Are Harder To Make Than Enterprise Software | Technologies numériques & Education | Scoop.it

According to Autodesk CEO Carl Bass, creating free smartphone apps is much more difficult than building expensive professional and enterprise software.

"People are more demanding for a low-cost consumer thing than they are for [expensive] profressional products," Bass told me in a sit-down at the company's slick gallery space in downtown San Francisco. "The cheapest things have to be the easiest to use," he explained. They don't get a user manual or training classes to show people how to use them.