AgKnowledge
163 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Liya Dejene from Business Improvement and Social media
Scoop.it!

How to Use #Storytelling for More Effective Content #Marketing

How to Use #Storytelling for More Effective Content #Marketing | AgKnowledge | Scoop.it
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.


Image credit: 742680 on Pixabay
Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.

Via Brian Yanish - MarketingHits.com, Ricard Lloria
more...
Jennifer Kading's curator insight, January 8, 2:42 PM

this is great....so hard to find good useful content focused on the actual content creation.  

Rescooped by Liya Dejene from Engagement & Content Marketing
Scoop.it!

Content Curation Tools: The Ultimate List | Content Marketing Forum

Content Curation Tools: The Ultimate List | Content Marketing Forum | AgKnowledge | Scoop.it

The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for...


Via oconnorandkelly
more...
No comment yet.
Rescooped by Liya Dejene from Organic Farming
Scoop.it!

Organic Agriculture Boosts Biodiversity On Farmlands - Science News - redOrbit

Organic Agriculture Boosts Biodiversity On Farmlands - Science News - redOrbit | AgKnowledge | Scoop.it

Does organic farming foster biodiversity? The answer is yes, however, the number of habitats on the land plays an important role alongside the type and intensity of farming practices. These are the findings of an international study that looked at ten regions in Europe and two in Africa. The results has been published in Nature Communications. The study shows that even organic farms have to actively support biodiversity by, for example, conserving different habitats on their holdings.

An international team, including scientists from Technische Universität München (TUM), investigated the contribution of organic farming to supporting farmland biodiversity between 2010 and 2013. Researchers wanted to explore whether organic farms are home to more species than their conventional neighbors. The team used uniform methods across Europe to capture data and analyze it to establish the impact of farming methods and intensity and of landscape features on biodiversity.

“Organic farming is beneficial to the richness of plant and bee species. However, observed benefits concentrate on arable fields,” says TUM’s Prof. Kurt-Jürgen Hülsbergen. His Chair for Organic Agriculture and Agronomy analyzed 16 Bavarian dairy farms.

The study investigated farms in twelve regions with different production systems. In each region, farms were selected randomly, half of them certified organic for at least five years. In Switzerland, grassland-based cattle farms were studied and in Austria the study looked at arable farms. In Italy and Spain, researchers focused on farms with permanent crops such as wine and olives, and on small-scale subsistence farms in Uganda.

More species because of field boundaries

More species were found in organic arable fields than in non-organic fields. In contrast, there was little difference in grasslands or vineyards. Organic farming benefited the four taxonomic groups of plants, earthworms, spiders and bees – which were sampled as surrogates for the multitude of creatures living on farmland – in different ways. In general, more species of plants and bees were found on organic than on non-organic fields, but not more species of spiders and earthworms.

If types of field boundaries such as grass verges or hedges were included in the comparison, the difference between organic and non-organic decreases. “Obviously, most species found in fields on organic farms tend to be concentrated in boundary areas on non-organic farms. There was little difference in the total number of species on the farms,” explains Max Kainz, who headed the sub-project at TUM. The occurrence of rare or threatened species did not increase on organic farms, according to Kainz.

Even organic farms need to increase habitats

To sustain farmland biodiversity, which is currently under grave threat, researchers have identified complement organic farming methods with dedicated efforts to conserve habitats. To increase the number of habitats, the authors of the study recommend adding structural elements, such as woods, grass verges and fallow land, to farms. “Surprisingly, viewed across all regions, we did not find a higher number of natural habitats on organic farms than non-organic farms,” reports Kainz.

“However, it was clear that habitat diversity is the key to species diversity,” adds Prof. Hülsbergen. He continues: “The results of the study underline the importance of maintaining and expanding natural landscape features – something that the EU’s Greening Program has been trying to accomplish.” If these additional habitats are different to the rest of the farm, for example hedges in grassland farms or herbaceous strips in arable farms, they have a huge impact on the biodiversity of a farm.


Read more at http://www.redorbit.com/news/science/1113180754/organic-agriculture-boosts-biodiversity-on-farmlands/#FQDqm1cKGxPdIGXT.99

 

 

 

 


Via Giri Kumar
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Social media pitching: Journalists share their preferences

Social media pitching: Journalists share their preferences | AgKnowledge | Scoop.it
A half-dozen scribes convened for a recent panel discussion and offered personal dos and don'ts for PR pros.
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Knoco stories: Why dialogue is so important for Knowledge Management

Knoco stories: Why dialogue is so important for Knowledge Management | AgKnowledge | Scoop.it
RT @nickknoco: Why dialogue is so important for Knowledge Management http://t.co/xlrXUFdrZT #KM #KMers #knoco
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

What Knowledge Management is all about and why some people don’t ‘get it’ | knowledge et al - Linkis.com

What Knowledge Management is all about and why some people don’t ‘get it’ | knowledge et al - Linkis.com | AgKnowledge | Scoop.it
What Knowledge Management is all about and why some people don’t ‘get it’ | knowledge et al via @Linkis_com http://t.co/W0JeLrDmq3
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

EU increases transparency of development aid - EurActiv

EU increases transparency of development aid - EurActiv | AgKnowledge | Scoop.it
EurActiv EU increases transparency of development aid EurActiv During a high-level meeting with the Global Partnership for Effective Development Cooperation, the European Commission launched an Internet portal that pulls together information on...
more...
No comment yet.
Rescooped by Liya Dejene from Gerencia del Conocimiento-Knowledge Management
Scoop.it!

Knowledge Management Principles

Knowledge Management Principles | AgKnowledge | Scoop.it
Knowledge Management Principles...

Via Egctiana UprBlog / Luisa Vigo-Cepeda
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

UNESCO publishes Guidelines to compare Institutional Repository Software

UNESCO publishes Guidelines to compare Institutional Repository Software | AgKnowledge | Scoop.it

The Guidelines to compare Institutional Repository Software is being published as part of the UNESCO’s Open Access Strategy. It compares the features of the major platforms and is intended to help libraries focus on which features will help facilitate the success of their repository.

more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Finding a balanced approach to environment and development - The Economic Times

Finding a balanced approach to environment and development - The Economic Times | AgKnowledge | Scoop.it
India must combine faster environmental clearances with crackdowns on the existing army of illegal polluters.
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Applying Knowledge Management: Experiences from the field

Applying Knowledge Management: Experiences from the field | AgKnowledge | Scoop.it

"During ancient times in Sri Lanka, Buddhist monks were responsible for education. The “pirivenas” or Buddhist temples were the place youngsters had to go to in order to access knowledge. However some monks were called “guru mushtiyas” and this meant that they hoarded their knowledge and only revealed certain things to the rest in order to not to lose power. They only shared all their knowledge before passing away and this was done to just one person of their choice.

 

This form of knowledge retention has existed for many years and still permeates many modern societies. The “guru mushtiya” effect is also a problem for organizations here in Sri Lanka, where people still believe that their knowledge is unique and by transferring it to the rest they are most likely to give up their personal competitive advantage."

more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

3 major trends in knowledge work

3 major trends in knowledge work | AgKnowledge | Scoop.it

Besides obvious trends such as that the amount of knowledge work is increasing in developing countries, that knowledge work is becoming more critical to the performance of organizations, and that knowledge work is becoming more complex, collaborative and dependent on our ability to be creative as individuals, there are a few other trends that I have seen become stronger lately and that I would like to highlight in this post.


1. Social technologies have become boring

2. Collaboration is the new black

3. Knowledge management is back"




more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Social Media Strategy Drives Employee Engagement - SmallBizClub

Social Media Strategy Drives Employee Engagement - SmallBizClub | AgKnowledge | Scoop.it
Spherion Staffing commissioned a study by Harris Interactive on the 2013 Emerging Workforce. The study identified key strategies to help organizations...
more...
No comment yet.
Rescooped by Liya Dejene from Un poco del mundo para Colombia
Scoop.it!

Sustainable development goals - United Nations

Sustainable development goals - United Nations | AgKnowledge | Scoop.it
Full list of the 17 proposed sustainable development goals and summaries of their targets

Via Ursula Sola de Hinestrosa
more...
Sarah Badr's curator insight, December 15, 2015 6:51 AM

We can do small things every day in order to reach these goals. Let's start from today !

Scooped by Liya Dejene
Scoop.it!

Human Development Report 2014: findings explained - The Guardian

Human Development Report 2014: findings explained - The Guardian | AgKnowledge | Scoop.it
The Guardian
Human Development Report 2014: findings explained
The Guardian
The findings show youth unemployment is a growing problem for developing countries, particularly as more young people go to school.
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Agriculture should be seen as key business – Adesina - Nigeria Business News

Agriculture should be seen as key business – Adesina - Nigeria Business News | AgKnowledge | Scoop.it
The Minister of Agriculture, Dr. Akinwunmi Adesina, has said agriculture should be positioned as a good business in the country.
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Knowledge Management Spotlight: Building Communities of ... - APQC

Knowledge Management. Mercy Harper's picture. Communities of practice are a huge part of the success in KM. Jean-Claude Monney, Global KM Lead at Microsoft Services discusses key outcomes, analytics and measures ...
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT IS THERE A FUTURE FOR ... PDF book. Read, download and share any PDF file about: knowledge management by elias m awad

JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT IS THERE A FUTURE FOR ... PDF book. Read, download and share any PDF file about: knowledge management by elias m awad | AgKnowledge | Scoop.it
Read books online about knowledge management by elias m awad with free PDF viewer: Journal of Information Technology Management IS THERE A FUTURE FOR ... (Great new book: Journal of Information Technology Management IS THERE A FUTURE FOR ...
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

How well does your organisation create, share and use knowledge? | Association for Project Management

How well does your organisation create, share and use knowledge? | Association for Project Management | AgKnowledge | Scoop.it
Association for Project Management (RT @APMProjectMgmt: Where does your organisation lie on the knowledge management spectrum?
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

The Evolution of Knowledge Management Infograph...

The Evolution of Knowledge Management Infograph... | AgKnowledge | Scoop.it
The Evolution of Knowledge Management Infographic presents the evolution of knowledge management, starting from our ancient foundation to today’s high tech solutions.
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Knowledge Management and the Growth of Competence | TimelessTime

Knowledge Management and the Growth of Competence | TimelessTime | AgKnowledge | Scoop.it
How a firm can go about managing and exploiting knowledge to achieve competitive advantage.
more...
No comment yet.
Rescooped by Liya Dejene from Knowledge Management Professional Society (KMPro)
Scoop.it!

Keep Calm – Knowledge Management Series: Create a Learning Organization


Via Dan Kirsch
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Download free social media monitoring eBook

Download free social media monitoring eBook | AgKnowledge | Scoop.it
20 Questions to ask if you are considering to start social media listening http://t.co/75oINwasOl #mrx
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

Infographic: 2013 in social media | SMI

Infographic: 2013 in social media | SMI | AgKnowledge | Scoop.it
As 2013 draws to a close, what's the state of play with social media networks?
more...
No comment yet.
Scooped by Liya Dejene
Scoop.it!

7 technologies shaping the future of social media

7 technologies shaping the future of social media | AgKnowledge | Scoop.it
In this post we look at the some of the fascinating technologies that are shaping our future and how binary analysis can grow your market share. (7 technologies shaping the future of social media!
more...
No comment yet.