Women over 55 feel ignored by fashion brandsTimes of India"In placing so much importance on youth, the fashion industry is alienating older consumers, many of whom feel they no longer belong to this rather elitist industry," said Mintel Senior...
... said Mintel Senior Fashion analyst Emma Clifford. "Using mature figureheads in advertising campaigns would help to persuade this demographic that they are valued shoppers, with a place in the fashion arena," she added.
A 31-year old Swedish director has taken a swipe at a segment of Sweden's older generation in his first feature film, Avalon. Its three main characters are all over 60, and they behave very, very badly.
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