Aging Well, Looking Good
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Aging Well, Looking Good
Exploring the history and current state of style options for mature women.
Curated by Jo Paoletti
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Surviving flamboyantly in a super-aged society - The Japan Times

Surviving flamboyantly in a super-aged society - The Japan Times | Aging Well, Looking Good | Scoop.it
The older you get, the more you need to live in the city. Simone de Beauvoir once said that to her biographer, and it's probably true. As an iconic presenc
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Women over 55 feel ignored by fashion brands - Times of India

Women over 55 feel ignored by fashion brands - Times of India | Aging Well, Looking Good | Scoop.it
Women over 55 feel ignored by fashion brandsTimes of India"In placing so much importance on youth, the fashion industry is alienating older consumers, many of whom feel they no longer belong to this rather elitist industry," said Mintel Senior...
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Most women over 55 feel ignored by high street fashion brands

... said Mintel Senior Fashion analyst Emma Clifford. "Using mature figureheads in advertising campaigns would help to persuade this demographic that they are valued shoppers, with a place in the fashion arena," she added.
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Swedish Film Director Exposes Aging Spoiled Brats in Avalon

Swedish Film Director Exposes Aging Spoiled Brats in Avalon | Aging Well, Looking Good | Scoop.it
A 31-year old Swedish director has taken a swipe at a segment of Sweden's older generation in his first feature film, Avalon. Its three main characters are all over 60, and they behave very, very badly.

 

So it's not just American boomers?

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