PEOPLE WON’T EVER DO THAT: The enemy of understanding change and shifts is the mindset that says “no one will give up owning their music.”
More examples from top blogger Chris Brogan:
It’s the mindset that says, “Stay at someone’s house? Too creepy. Hotels only.”
The moment you shift your thoughts into “people won’t” territory, you’ll miss what can happen, what might happen, and what will happen.
- People won’t want dinners that take 3 minutes to heat up.
- People won’t want food handed to them through windows.
- People won’t want to read blogs from unknowns when they can follow the mainstream.
- People won’t type 140 character messages.