Know or die: risk and opportunity of Knowledge 2.0
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.
What do we do? From cognizant to savvy via social curation
The new knowledge sharing paradigm in the enterprise is real-time information, in an open world, with pervasive expertise.
...The benefits of a Knowledge Sharing solution
Deploy a consistent solution that involves (most) employees and leverages expertise - this yields lots of tangible benefits:
It increases the performance of each individual, by means of personal education; it is the most effective way to develop the enterprise human capital
It increases the performance of each group within the enterprise, by means of collaboration; and also through better understanding of each other, by better synchronization of knowledge throughout the enterprise
It increases the global business intelligence of the enterprise, by means of better monitoring and better filtering of real-time web content
It increases the amount of relevant content available to the enterprise content strategy. Indeed, qualified knowledge is quality content and can be redistributed externally to demonstrate thought leadership, feed a community and an audience. And every enterprise needs lot of it.
It helps detect, develop and reward internal thought leaders
It helps nurture brand advocates
... it does not cost much resource, since everyone in the enterprise is already an expert who discovers, reads, analyzes, filters lots of content… it is just a matter of adding this effort to capture and share the best of it!
Sharing of third party content in the enterprise:
Educates employees for 96%
Makes organization more efficient for 87%
Helps convince teammates for 69%
Helps convince clients for 84%