This is a satire of the trendy term, Curation. Note: apologies to the PG language in the labeling.
Parody shakes up the boundaries of taking ourselves too seriously, especially in social media with #curation trending, heh.
Satire is a lesson, parody is a game. ~ Vladimir Nabokov
...hilarious. It's good to laugh at ourselves!!
Also see the video here: http://www.youtube.com/watch?v=E-W-9P6rOnU