Vendors talk about social learning like its something revolutionary, but I'm here to tell you its not. Informal learning is an everyday thing.
WHY SOCIAL MEDIA CHATS WORK FOR LEARNING
We’ve found social media chats to be the perfect way to get even the most skeptical participant at least a small amount of exposure to social media as a learning tool.
I identified some of the common objections people have to social media for learning above, and now I will show how social media chats meet each one of those challenges:
- It takes very little work to participate: People are able to take a 30 minute break from whatever task they were completing on a Thursday afternoon and spend time chatting with co-workers about topics of general interest. Since the articles are curated for them, it is easy to participate...
- The weekly chat is a regular reminder to participate: #TalkTech is a recurring weekly event on everyone’s Outlook calendar. Everyone in the company knows it’s happening and the chat serves as a constant reminder to take advantage of social media tools for personal learning, even if that just means logging in for 30 minutes a week.
- It’s easy to chat, or just read: People start to feel more comfortable participating in the chat when they see co-workers doing it. Since the topics are posted in our blog and we create a transcript of the chat afterwards, even people who prefer to absorb the content at a slower pace can access the information and benefit from the learning.
- The chat provides structure: It’s easier to know “what to say” on social media when everyone is discussing the same topic for a set period of time. Instead of trying to figure out what to post about, the chat provides direction… and a clear start and stop time.