Agile marketing in practice: Pros, cons & other observations - Heinz Marketing | Agile Project Management | Scoop.it

"Our team has been practicing agile marketing with a relatively new client over the past two months, and it’s been a fascinating experience. High level, we like it a lot. We’re refining the process as we go – making tweaks to the process and how we manage it both internally and with the client – but overall we’re very happy with how it’s helped us focus, stay nimble & accountable, and generate results.

 

Here are a few more specific pros, cons and observations from our team’s time practicing agile marketing thus far..."


Via marketingIO