Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
Digital First Media CEO John Paton, a vocal critic of paywalls for newspapers, says his chain is rolling out subscription plans because it has to — but he still doesn’t think they are a long-term strategy for media...
Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.
Digital First Media is shutting down its ambitious Project Thunderdome experiment, which was aimed at helping re-engineer the chain’s dozens of small daily and weekly newspapers for a digital age, but appears to have run out of time and money
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them.
Based on industry forecasts, online advertising is growing so fast it will generate five times the revenue of print by 2018. And that means media companies have to move even faster to adapt their sales strategies.
In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.