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Agile Marketing – The Modern Marketing Strategy

Agile Marketing – The Modern Marketing Strategy | Agile Marketing Resource | Scoop.it
agile marketing gives you an actionable result because it strengthens your business marketing strategy in terms of adaptability, speed and predictability.
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Product Management for the Web

Product Management for the Web | Agile Marketing Resource | Scoop.it
Whether we prototype, write, design, develop, or test as part of building the web, we're creating something hundreds, thousands, or maybe even millions of people will use.
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I really like what this article has to say about the importance of user stories for product management.

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The Three Pillars of the Marketing Organization of the Future | Business 2 Community

The Three Pillars of the Marketing Organization of the Future | Business 2 Community | Agile Marketing Resource | Scoop.it
The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single
Steve Goodman's insight:

This article speaks of the underlying values and philosophy, the manifesto if you will, of agile marketing methods.

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User stories – WHO wants them, WHAT are they, WHY use them?

User stories – WHO wants them, WHAT are they, WHY use them? | Agile Marketing Resource | Scoop.it
WHO wants user stories? Project stakeholders: these individuals want an easy method to pin ideas to the product backlog. With user stories ideas don’t need to be defined in detail - the user story ...
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How to Write Agile Marketing User Stories

How to Write Agile Marketing User Stories | Agile Marketing Resource | Scoop.it
Agile Marketing user stories have much in common with development user stories, but there are some key differences.

Via Sam Stern
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TechWell | It's Time to Be Clear about Agile SCM

TechWell | It's Time to Be Clear about Agile SCM | Agile Marketing Resource | Scoop.it
By now, most of us are familiar with the agile software development methodology. Typically this methodology uses Scrum, Kanban, or some other discipline to help teams move rapidly and iteratively toward the completion of a software product.
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Four tips for using data-driven marketing on the path to conversion

Four tips for using data-driven marketing on the path to conversion | Agile Marketing Resource | Scoop.it
Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics?
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Big Data Promotes a Culture of Data-Informed Decision Making and ...

Big Data Promotes a Culture of Data-Informed Decision Making and ... | Agile Marketing Resource | Scoop.it
Insights and Ideas on Communications Planning (by Brand Media Strategy)
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Advertising Is Dead - Huffington Post (blog)

Advertising Is Dead - Huffington Post (blog) | Agile Marketing Resource | Scoop.it
Advertising Is Dead
Huffington Post (blog)
... the traditional concept of agencies doing just one thing is quickly fading.
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Four Ways to Market Like a Startup - blogs.hbr.org (blog)

Four Ways to Market Like a Startup - blogs.hbr.org (blog) | Agile Marketing Resource | Scoop.it
blogs.hbr.org (blog) Four Ways to Market Like a Startup blogs.hbr.org (blog) In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in...
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Social Business Takes More Than Clever Marketing | SideraWorks

Social Business Takes More Than Clever Marketing | SideraWorks | Agile Marketing Resource | Scoop.it
Clever and witty marketing is fun and gets press. But it's what happens afterward that's the true indicator of an emerging social business.
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About Spotfire Blog | Trends and Outliers

About Spotfire Blog | Trends and Outliers | Agile Marketing Resource | Scoop.it
Welcome! Before we describe what you can get from reading our new blog on business intelligence software, we want to introduce ourselves to anyone new to this
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Forrester: Marketers Need a Customer Journey Strategy

Forrester: Marketers Need a Customer Journey Strategy | Agile Marketing Resource | Scoop.it
A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.. Topic: Customer Experience
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Using Scrum to Run Marketing

Using Scrum to Run Marketing | Agile Marketing Resource | Scoop.it
at MobileIron we are using Scrum to run marketing. Here is how we do it.
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agile marketing, example

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Five brands that reaped rewards after adopting responsive design

Five brands that reaped rewards after adopting responsive design | Agile Marketing Resource | Scoop.it
Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
Steve Goodman's insight:

Good examples of adaptive marketing and metrics like these concrete real-world measurements are ideal for agile markeitng.

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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | Agile Marketing Resource | Scoop.it
Using Content Curation To Find New Customers. Being an Internet marketer for many years I've seen the landscape change many times but one thing has stayed the same "Content is King", when it comes to driving traffic to a website.
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B2B Content2Conversion » Produce killer content that in turn produces killer results! » The Perfect Team: Marketing Automation And Targeted Content

B2B Content2Conversion » Produce killer content that in turn produces killer results! » The Perfect Team: Marketing Automation And Targeted Content | Agile Marketing Resource | Scoop.it
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The balance between intuition and data-driven decision making

The balance between intuition and data-driven decision making | Agile Marketing Resource | Scoop.it
“Marketing strategy is a combination of analysis and art – know more and then be creative.” That quote from Brook Carter, head of marketing strategy and insights at AustralianSuper, is timely given the recent interest and/or hype in the use of...
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Some Practical Advice on Agile Project Contingency - PM Hut

Some Practical Advice on Agile Project Contingency - PM Hut | Agile Marketing Resource | Scoop.it
PM hut - The Project Management Hut Project Management Articles Project Management Huts On-Site Project Management Training job hunting news contact. PM hut - The Project Management Hut ...
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What the Marketing Agency of the Future Will Do Differently

What the Marketing Agency of the Future Will Do Differently | Agile Marketing Resource | Scoop.it
Five key attributes marketing firms will need to survive.
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Marketing Strategy: Every battle is won before it is fought

Marketing Strategy: Every battle is won before it is fought | Agile Marketing Resource | Scoop.it
The unicist approach to manage the competitive triangle in business provides the information to define the possibilities of accessing a new market or specifically a new customer or client.
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The Outcome of Social Business: An Adaptive Organization | SideraWorks

The Outcome of Social Business: An Adaptive Organization | SideraWorks | Agile Marketing Resource | Scoop.it
We can struggle to define the characteristics of a social business all we want, but the most important part is understanding the outcomes of becoming one.
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