Communicators’ success in this rapidly evolving era depends on effectively targetingtheir audiences and infusing messaging with audience insights gleaned from socialconversations. And speed matters more than ever in this real-time world. Increasingly, leading brands are calling on many departments to answer the call for agile engagement. It turns out that empowering more enterprise employees to engage can produce moretimely and authentic interaction across a greater number of engagement points. This white paper explores agile engagement: what it is, how it works and its potentialreturns for your organization.